Ken Mak Email & Phone Number

Toronto, Ontario, Canada

Managing over $79 billion of assets, IMCO is exclusively focused on providing comprehensive and value-added investment management and advisory solutions to public-sector clients in Ontario. IMCO is independent and operates at arm’s length from the Ontario government.

Toronto, Canada Area

- Managed digital marketing initiatives for Home Equity Financing (Mortgages) with the goal of driving lead acquisition and strengthening client retention.- Partnered with business, design, and technology stakeholders as well as external vendors to ensure alignment in digital strategy, planning, design, implementation and measurement.- Facilitated content creation and reviews by collaborating with copywriters and marketing partners.- Implemented reporting dashboards, conduct reviews on website performance, and provide insights and recommendations on actionable strategies.- Explored new avenues to help deliver product improvements, enhance digital experiences, and drive lead generation.

Toronto, Canada Area

- Oversaw digital experience, quality assurance, deployment and performance analysis for all Wealth Management digital initiatives.- Managed digital projects, from strategy and planning to execution and delivery.- Provided advice and direction to business units regarding digital strategy, client experience, marketing, technology, and analytics.- Liaised with cross-functional teams across the bank, including creative, communications, technical, marketing, and business professionals.- Worked with external vendors on various digital projects; ensuring design, brand and technology standards are met in addition to supporting testing and launch efforts.- Pulled analytics reporting and provided strategic insights to improve digital programs.

Toronto

- Directed the digital services operations, including the design, development, delivery, maintenance, and reporting for all digital properties.- Managed a team of four employees: a web designer, web specialist, web coordinator, and web analytics specialist.- Advised business units in areas of strategy, project management, and web development as well as user experience, content, accessibility, and online marketing best practices.- Responsible for allocation of resources, delegating tasks, and prioritizing workloads.- Worked with external vendors on various digital projects; ensuring internal design and technology standards were met in addition to supporting integration and launch efforts.- Reported on performance metrics for digital properties and provided insights to improve strategy, content, and overall user experience.- Cultivated cross-functional relationships with internal staff and senior leadership as well as external stakeholders and vendors.- Provided guidance, support, and coaching to direct reports.

Toronto, Canada Area

- Led the planning, implementation, and delivery of online solutions.- Collaborated with business units on digital strategy and web development to help meet business objectives.- Supervised the operational process for maintenance to online properties are up-to-date, translated, and error-free.- Analyzed web analytics (Google Analytics) to assess and improve performance of online properties.

- Supported the team with project planning, requirements gathering, and resource allocation.- Advised project clients in areas such as best practices, content, branding, and user experience.- Facilitated content development with business units; advising on information architecture and best practices for writing on the web.- Perform user acceptance testing for all digital properties.- Build and nurture relationships with internal working groups as well as external stakeholders.

Toronto, Canada Area

- Analyzed and documented business, functional, and technical requirements for online projects, including the redesign of the corporate website.- Interpreted requirements between business units and the design and development teams.- Assisted in the design process, which included wireframing, visual design, and branding.- Distributed analytics reports to business units to assist in performance measuring and decision making.- Carried out quality assurance testing for all digital properties.

- Managed online execution for marketing campaigns, events and projects, from gathering requirements to project launch.- Consulted with project stakeholders in areas such as online and email strategy, content development, branding, multimedia and online fundraising.- Analyzed website metrics (Google Analytics), technical efficiency, usability and search engine marketing to optimize website traffic, conversion rates and overall performance.- Supervised publishing of content on web properties, particularly on the corporate website.- Built and cultivated relationships with internal staff and external vendors, including agencies and freelancers.- Developed and managed e-commerce website with shopping cart and checkout functionality.- Facilitated email communication activities and help refine strategies in content writing, scheduling and target segmentation.- Performed graphic design and image processing tasks, from creating banner ads to design mock-ups.

Honours Bachelor Of Science, Computer Science And Psychology

Business Writing, Negotiation Skills

Project Management, Writing For The Web

Product Management