Michelle Mak Email & Phone Number

Hong Kong

Jacksonville, Fl, Us

Jacksonville, Fl, Us

Jacksonville, Fl, Us

Jacksonville, Fl, Us

SENsational Foundation is registered charity based in Hong Kong, creating equitable opportunities for people with disabilities by raising awareness, advocating for inclusive employment and connecting individuals to opportunities through corporate training and DEI skills training.

Appointed by HKSAR government, my role as a committee member is to support the process of government subsidies offered to local non-listed enterprises and organisations in using technological services and solutions to improve productivity, or upgrade/ transform their business processes, through the vetting of applications and monitoring the implementation of projects as well as assisting the ITC to ensure the proper use of funds under the TVP.

Singapore, Singapore, Sg

• Co-founded MakeTheChange with Michelle Lim, Pedro Aguirre and Amanda Ang in 2013.• Awarded with Singapore President's Challenge, Social Enterprise Award in 2015.• MTC offers marketing, advertising and design courses and services for NGOs, SMEs, social service organizations and multinationals.• Under the continuous leadership of Michelle and Pedro, MTC has become one of the most recognized social enterprises in Singapore, and is now a B Corporation, which assures that all our programs meet the highest standards of social and environmental impact.https://www.makethechange.sg/

Hong Kong , San Po Kong, Hk

• Derived lean strategies and scaled up the corporate positioning from transactional to consultative business (an overhaul of sales processes from pitches, meeting approaches to consultations and delivery), resulting in more than 30% increase in revenue from key accounts • Pioneered strategies for “Emerging Accounts” and strategically nurture them into highest spenders (HSBC Insurance, Hong Kong Airport Authority, KPMG, Estee Lauder Group) •Acted as Project Consultant for clients’ solution design while owning the implementation from Phase 1 to completion• Imparted consultative and trust-building skills, product knowledge to new team membersSingle-handedly drafted companies' award-winning cases for the 3rd consecutive years:Human Resources Magazine | Vendors of the Year 2017 Best Leadership Development Consultant- GoldBest Team Building Provider- Silver Best Sales Training Provider- Silver Event Marketing Awards 2017 (Presented by CEI Asia and Campaign Asia-Pacific)Best of Technology- Winner Best Business Solution- Silver in HK

Hong Kong , San Po Kong, Hk

• Restructured Sales Team’s portfolio and KPIs, while spearheading “Incentive for All" targeted at Non-Sales Staff -> Same year we broke the Sales record and achieved the Highest Annual Revenue in history (since establishment in 2002) • Acquired new accounts including Ernst & Young, Huawei, Hang Seng Bank, Knight Frank, SAP, Securities and Futures Commission & PCCW; Identified new business potentials with Start-up community and co-working space. • Led a team to plan and execute HR Summit and Expo 2016 and secured over 50% sponsorship• Social Media Content CurationSingle-handedly drafted companies' first award-winning cases:Human Resources Magazine | Vendors of the Year 2015& 2016:Best Leadership Development Consultant- Gold, Best Team Building Provider- Silver Best Employee Engagement Software- SilverExcellence in Innovative Use of HR Tech - Silver

Kowloon, Hong Kong, Hk

• Worked for the President's office, developed strategic alliances and managed institutional partnerships. (The 200+ partners include Oxford, MIT, U Penn, U Chicago, USC, EPFL, Shanghai Jiaotong, Technion, NUS)• Hosted Consul General Reception from over 20 countries for HKUST President, as well as top management meetings with and visits by delegations from international universities, government agencies.• International bench-marking, reviewed and strengthened univerisites' partnerships.• Prepared presentations and speeches for President and Vice-President in global conferences

Singapore, Sg

• Achieved 87% increase in gross sales revenue and 59% increase in actual revenue in 2013. Hitting an individual sales revenue of SG $1.3 million in a year.• Supervised SEO with front-end web design and backend programming, having ensured keywords on top-3 position in 1st page in organic search result.• Initiated and conducted a series of public talks and career seminars on Marketing, Advertising and Design (M.A.D) with National Library Singapore as an industrial leader and trendsetter.• Content curation for Facebook page and other social media as brand building and leads generation tool, ensuring exposure with an effective penetration into targeted young adults in Singapore.

Singapore, Sg

• Directed company’s overall marketing and sales plan, as well as corporate communications.• Launched and spearheaded marketing and guerilla campaigns with a shoestring budget.• Supported rebranding exercise with award-winning creative agency from “Chatsworth Medi@rtAcademy” to “MAD School”.

Singapore, Sg

• Initiated an online marketing plan with PPC and social media marketing since 2010 together with in-house keyword analysis and SEO strategy to increase our website ranking to first page position in 4 months.• Derived marketing strategies to open up the local market and expanded to the blue ocean for top university graduates and master degree holders for further studies: Leads being increased by 400% in one month• Brought an immediate 100% increase in Sales in 3 months and exceeded the company's sales target by more than 75% in 2010 and 2011.• Excelled at our USP and defeated competitors' products and services constantly and implemented marketing communication strategy to expand the unique market share with its invincible position in the market, the MAD Formula, being the only one institute in Asia specialized in Marketing+ Advertising+ Design 3-in-1 education provider.

Singapore, Sg

• First marketer to have successfully facilitated partnerships with Microsoft for exclusive benefits for existing IT students• Brought an actual increase of 41% of the total revenue compared to last year same period of time as well as surpassing budget set by management in 2008• Conducted weekly sales presentations and have consistently closed more 85% of the sales • Actively involved in online and social marketing including Facebook PPC campaign and landing page designed and ensure my programmes in charge stay top 3 in Google search engine

Bonn, Nrw, De

• Prepared for monthly cost position for the region and reviewing budgets and forecasts• Controlled program risks around 23 countries in Europe and effectively dealing with issue resolution• Analyzed and reporting to the workstream managers and Ensuring management measures are set up• Facilitated Communication with more than 20 countries’ project leaders and keep track of their performance• Provided strategic recommendation and resolution to Risks and Issues confronting the new project launch• Ensured all documentation management process are developed together with the EEIT Architecture Management

Master Of Business Administration - Mba

Entrepreneurship In Emerging Economies

Academic Exchange

Bachelor Of Business Administration (B.B.A.), Double Major- Marketing And Management