Alexander Makogon Email & Phone Number

Дубай, Объединенные Арабские Эмираты

We blend a new, trillion-dollar asset class with hardcore math and top-notch data science. More at https://hardcorelabs.fund

Russia, UAE, Egypt, Ukraine

• Telecom, customer value management: launched a 3-year, $20M/year advanced analytics CVM transformation: set up agile cross-functional teams and transformation cadence, introduced an implemented test&learn approach.
• Retail, customer value management: advanced-analytics CVM strategy for a grocery retailer launching 4 use-cases (e.g, xsell – NPTB… Show more
• Retail, customer value management: advanced-analytics CVM strategy for a grocery retailer launching 4 use-cases (e.g, xsell – NPTB recommendation engine, upsell and churn prevention) with $100 mln annual impact
• Telecom + Media, customer value management: developed the next horizon of a CVM strategy as a part of 3-year digital transformation journey for a major Telco (more than $200 mln annual CVM revenue in scope)
• Media, commercial and marketing strategy for an internet holding with various digital assets (OTT video, OTT sports, online sports media, several online newspapers) with focus on the new customer value proposition.
• Retail, commercial and marketing strategy: developed an expansion strategy and value proposition redesign for a supermarket chain to achieve ~25% EBITDA margin uplift and double up the store count in three years Show.

United Kingdom, UAE, Russia

• Telecom + Media, commercial and marketing strategy for a major Eastern Europe Telecom and digital holding: diagnosed historical underperformance and developed a three-year turnaround strategy + a “radical moves”.
• Transport, commercial strategy: run a diagnostic and developed marketing solutions for OEM of simulation equipment and airline… Show more
• Transport, commercial strategy: run a diagnostic and developed marketing solutions for OEM of simulation equipment and airline pilot training service provider, confirming initiatives to achieve ~15% revenue uplift Show.

Netherlands, Italy, Russia, Switzerland, Ukraine, Kazakhstan

• FMCG, commercial and marketing strategy: developed a go-to-market strategy for leading global FMCG – including introducing a proprietary advanced analytics algorithm to analyze >1M of Facebook, Instagram and other.
• Telecom, marketing and value proposition: value proposition design for a global TMT operating in 10 countries
• Telecom, digital business building:… Show more
• Telecom, digital business building: developed value proposition and branding for a new digital (MVNO) telco launch
• Telecom, distribution strategy: developed distribution strategy for a leading international TMT company (delivered $15 mln in annual savings with relocation recommendations for 200+ underperforming stores; confirmed.
• Public transport, strategy and digital solutions: developed futuristic “2025” strategy and supporting digital ticketing and IT solutions for a largest European public transport operator Show less