Alexander Makogon Email & Phone Number

Дубай, Объединенные Арабские Эмираты

We blend a new, trillion-dollar asset class with hardcore math and top-notch data science. More at https://hardcorelabs.fund

Russia, Uae, Egypt, Ukraine

• Telecom, customer value management: launched a 3-year, $20M/year advanced analytics CVM transformation: set up agile cross-functional teams and transformation cadence, introduced an implemented test&learn approach, developed data science capabilities, launched & scaled up 4 use-cases (upsell, pricing plan upgrade, top-up stimulation and bundle sales). • Retail, customer value management: advanced-analytics CVM strategy for a grocery retailer launching 4 use-cases (e.g, xsell – NPTB… Show more • Telecom, customer value management: launched a 3-year, $20M/year advanced analytics CVM transformation: set up agile cross-functional teams and transformation cadence, introduced an implemented test&learn approach, developed data science capabilities, launched & scaled up 4 use-cases (upsell, pricing plan upgrade, top-up stimulation and bundle sales). • Retail, customer value management: advanced-analytics CVM strategy for a grocery retailer launching 4 use-cases (e.g, xsell – NPTB recommendation engine, upsell and churn prevention) with $100 mln annual impact • Telecom + Media, customer value management: developed the next horizon of a CVM strategy as a part of 3-year digital transformation journey for a major Telco (more than $200 mln annual CVM revenue in scope)• Media, commercial and marketing strategy for an internet holding with various digital assets (OTT video, OTT sports, online sports media, several online newspapers) with focus on the new customer value proposition development• Retail, commercial and marketing strategy: developed an expansion strategy and value proposition redesign for a supermarket chain to achieve ~25% EBITDA margin uplift and double up the store count in three years Show less

United Kingdom, Uae, Russia

• Telecom + Media, commercial and marketing strategy for a major Eastern Europe Telecom and digital holding: diagnosed historical underperformance and developed a three-year turnaround strategy + a “radical moves” strategy to diversify and adjust business model. 18-months transformation program was set up to achieve up to $180 mln of confirmed initiatives impact • Transport, commercial strategy: run a diagnostic and developed marketing solutions for OEM of simulation equipment and airline… Show more • Telecom + Media, commercial and marketing strategy for a major Eastern Europe Telecom and digital holding: diagnosed historical underperformance and developed a three-year turnaround strategy + a “radical moves” strategy to diversify and adjust business model. 18-months transformation program was set up to achieve up to $180 mln of confirmed initiatives impact • Transport, commercial strategy: run a diagnostic and developed marketing solutions for OEM of simulation equipment and airline pilot training service provider, confirming initiatives to achieve ~15% revenue uplift Show less

Netherlands, Italy, Russia, Switzerland, Ukraine, Kazakhstan

• FMCG, commercial and marketing strategy: developed a go-to-market strategy for leading global FMCG – including introducing a proprietary advanced analytics algorithm to analyze >1M of Facebook, Instagram and other social network accounts, build a social graph of a city and find the most appealing communities for word-of-mouth marketing• Telecom, marketing and value proposition: value proposition design for a global TMT operating in 10 countries• Telecom, digital business building:… Show more • FMCG, commercial and marketing strategy: developed a go-to-market strategy for leading global FMCG – including introducing a proprietary advanced analytics algorithm to analyze >1M of Facebook, Instagram and other social network accounts, build a social graph of a city and find the most appealing communities for word-of-mouth marketing• Telecom, marketing and value proposition: value proposition design for a global TMT operating in 10 countries• Telecom, digital business building: developed value proposition and branding for a new digital (MVNO) telco launch• Telecom, distribution strategy: developed distribution strategy for a leading international TMT company (delivered $15 mln in annual savings with relocation recommendations for 200+ underperforming stores; confirmed economic effect of up to $80+ mln annually)• Public transport, strategy and digital solutions: developed futuristic “2025” strategy and supporting digital ticketing and IT solutions for a largest European public transport operator Show less