Makranti Sawant Email & Phone Number

Toronto, Ontario, Canada

Waterloo, Ontario, Canada

• Conducted user testing sessions, resulting in a 40% reduction in user journey complexities and a 50% increase in task completion rates, enhancing overall efficiency.
• Collaborated with cross-functional teams including coders understanding jargons and coding language, incorporating feedback to refine designs, resulting in a 25% reduction in design iterations and a 30% decrease in.
• Ensured consistency and aesthetics across designs, maintaining a 95% adherence to brand guidelines and improving user perception.
• Visualized interactions and interfaces through high-fidelity prototypes, leading to a 20% improvement in user engagement on the website.

Waterloo, Ontario, Canada

• Developed and delivered presentations to diverse audiences and facilitated workshops on mental health and study skills, helping students improve their academic performance and social life.
• Assisted in the planning and execution of orientation events, ensuring a seamless transition for new students.
• Collaborated with faculty and staff to develop marketing materials promoting campus life and mental health.

Mumbai City District, Maharashtra, India

• Achieved a 200% surpassing of viewership targets by crafting innovative video content, garnering 1 million views for Disney+ Hotstar show promotions on Youtube, Instagram and Facebook within the initial fortnight.
• Expanded client base by 20% by securing lucrative brand partnerships with industry leaders such as Disney+ Hotstar and Amazon Prime, driving a 35% increase in creative revenue.
• Spearheaded the development of pitching presentation materials for client outreach, resulting in a significant revenue uptick and solidifying partnerships.
• Led creative production for award-winning creatives, including the "Best Sci-Fi" short film "Entanglement" at the New Wave Short Film Festival in Munich 2022.
• Translated client objectives into compelling visuals, consistently surpassing client expectations and fostering collaboration across cross-functional teams.

Mumbai, Maharashtra, India

• Spearheaded a social media campaign targeting menstrual hygiene awareness in India for UNICEF X Diipa Khosla, reaching out and leveraging 42 influencers and creators from diverse industries, catalyzing a nationwide.
• Amplified market and social media credibility for 5 clients simultaneously through strategic storytelling and impactful influencer partnerships.
• Identified and harnessed key opinion leaders to effectively disseminate brand messages to broader markets, resulting in the success of multiple campaigns.

Mumbai, Maharashtra, India

• Increased children's viewership by 40% for "Super Funday" on Star Sports (Disney+ Hotstar) by orchestrating dynamic live television show creation and execution.
• Exhibited proficiency in project management and creative direction, leading to substantial enhancements in content quality and audience engagement.
• Achieved a viewership of 160 million people, with customized regional feeds garnering 194 million viewers, totalling 75 billion minutes watched.
• Oversaw the complexities of a live television show, ensuring smooth execution and maintaining high production standards.

Mumbai, Maharashtra, India

• Spearheaded onsite production logistics: Managed complex event execution,ensuring smooth operations and exceeding client expectations.
• Built and nurtured vendor partnerships: Collaborated with vendors to secure cost-effective solutions and timely delivery, fostering trust and collaboration.
• Cultivated client partnerships: Championed open communication and client satisfaction, resulting in increased collaboration and new project acquisition.
• Empowered a cross-functional team: Led and motivated a team of 5, fostering synergy and achieving shared goals.

Mumbai, Maharashtra, India

• Attained an outstanding IMDB rating of 8/10 for a TV show, elevating it to one of the top three programs on SAB TV (SONY Pictures Network) by providing creative leadership in mythological set design and fostering.
• Spearheaded the design of mythological sets for a television show, aiming to enthrall viewers with historical authenticity and visual allure while aligning with the broadcasting channel's (SAB TV) expectations.

Bachelor Of Mass Media- Bmm, Advertising

Interactive Media Management - Interaction Design

- Specialized in Social Media Content Strategy and Planning, tailoring content to target audiences and optimizing engagement. - Developed.

Broadcasting Performance And Digital Media

- Brand Building and Identity Development: Led brand identity strategies to establish a strong market presence. - Social Media Content.

Arts