Michael Akrish Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

• Working in a leadership role; managed a 3-person analytics team that reports on 25+ lines of business, ad hoc stakeholder requests, leadership/ steering committee level, and finance reporting
• Developed benchmarking, forecasting, and insights reporting across $70MM in ad buys in FY23 with KPI trends analysis

Seattle, Washington, United States

• Responsible for paid social media campaign strategy for Microsoft (MSFT) Security, MSFT Teams, and MSFT Cloud, managing 15+ campaigns and up to $2.2MM in ad spend per quarter
• Led and created paid social strategy and execution cross-functionally with IMM, IMC, GDC, and creative teams, delivering LOB, solution area, and campaign reporting for integrated marketing campaigns

Raleigh-Durham, North Carolina Area

Developed and Managed paid media strategies for brand amplification, lead generation, and yield. Delivered a CTR and Engagement Rate that almost doubled LinkedIn benchmarks and established structures for standardized campaigns.

Greater Seattle Area

Leadership and Strategy for a team of 5 Paid Media Managers who work across 15+ Microsoft brands.-Campaign strategy, planning, and optimization-Reporting standardization-Process improvement-People management and development

Bellevue

Managing strategy and execution for $4MM in paid social media campaigns for Microsoft 365 and the related apps across LinkedIn, Facebook, Instagram, and Twitter.-Driving reach, awareness, and traffic-Creating and executing A/B tests and reporting-Developing workflow and driving optimization

Greater Seattle Area

Provided the strategy and implementation for brand marketing, increasing client engagement through organic and paid social media, email, PR, and events. I worked primarily in a strategic role, providing briefs and project management, content creation, and social calendar. The strategy delivered the 2017 Seattle Weekly's Readers Poll for Seattle's Best Gym..

Greater Seattle Area

Established best practices for marketing and lead generation. Portfolio included GTM strategy, brand development and execution of multi-channel marketing strategies, lead generation, research, and optimization. Manages Google Analytics and AdWords campaigns. Additionally, developed on-boarding documents and processes for new hires (full-time and freelance).

Greater Seattle Area

Navigated a highly regulated industry to develop brand strategy for a calendar of DRM email marketing campaigns (6-16MM leads. Portfolio comprised cross-sell marketing of investment products to Capital One customers. Created customer segments based on analytics and qualitative consumer insights for more effective email campaigns. Created templates to.

Seattle

Customer service floor supervisor tasked with working towards resolutions for customer escalations and formal FINRA/SEC complaints, placing trades, and explaining market concepts. Developed and delivered coaching sessions around associate's strengths with specific objectives and follow up. Created a pilot program to more efficiently handle fraud related.

Greater Boston Area

As part of a pilot, was part customer service representative for investing serving in our three Capital One Cafes and part brand ambassador. Assisted customers with opening accounts and account issues or questions. Created a process to book and document appointments from scratch while working to educate cafe team members about our line of business. Worked.

Redmond, Washington

Worked all front of house positionsCertified Designated Trainer responsible for training new team members as well as managers in development for other stores. Conducted preliminary interviews for job and team fit.

Bachelor Of Arts (B.A.), American Ethnic Studies

Activities and Societies: Speaking Engagements Bellevue College - 2010 The Bush School -2010: Talking about race

Associate'S Degree, American Ethnic Studies