Managing 4 employees and 3 teams of outsourced specialists.Strategic planning and management of multichannel marketing communications projects in Russia and CIS region.Functionality:- Development and implementation of a marketing communications strategy to increase brand awareness and build a loyal audience- Budget planning and cost management- Development of a KPI system and key metrics for monitoring the effectiveness of marketing investments- Regular monitoring of the market and competitors' activities, determining trends, conducting benchmarking based on Russian and global analogues- Planning and launching communication campaigns in online and offline channels (new products, entering new markets)- Affiliate marketing - leading co-branding activities with partners from related areas (plant protection products, seeds, machinery)- Development of marketing solutions for strategic projects and rapid hypothesis testing- Creating brand guides for points of sale, branded clothing and corporate transportAchievements and projects:- Streamlined Marcom's processes, developed the company's communication strategy.- Launched a project of 8800 hotline (about 1.5 thousand additional leads in 2023).- Launched 2 product families on the market (+ 3,5% of leads in the first year).- Developed marketing support policies for distribution and dealer networks, including retail segment.- Created a training project for farmers "EuroChem Spring Webinars" (the 5th anniversary season was held in 2024; target audience coverage in 2023. - 16,000 farmers, 2.5% conversion rate)

Product line management for the industrial sector in the markets of Russia, CIS and South America. Areas of application: chemical industry, construction, oil and gas sector, mining, water treatment, wood processing, glass production, fire protection, feed additives.Functionality:- Customer segmentation, participation in the creation of company strategy, product market research- Strategic planning of sales, margins, product development and promotion- Conducting consultations and product trainings for clients and distributors- Organization of cooperation and building relationships with scientific institutions and research organizationsAchievements and projects:- Marketed and started sales of the feed product line (urea and monoammonium phosphate) - about 500 tons, assessed sales potential in the premix and compound feed segment- Concluded contracts with scientific organizations for the development of feed formulations for different age and sex groups of cattle - 6 basic formulations- Developed a library of materials (videos, presentations, POSM, case studies) for all areas and products in the area of responsibility.- Successfully implemented a series of product trials in the oil and gas sector, which increased sales by 3,000 tons of products per year.

Provided marketing support and promotion of the company's products in key sales areas: metallurgy, cable industry, agriculture, water treatment, pulp and paper production in Russia, EU, USA and Asia.Functionality:- Market analysis: estimation of volumes, consumers, competitive products and price forecasting; processing of large volumes of information (customs and logistics data, sales statistics)- Organization of participation in exhibitions and conferences (about 20 major events in Russia, EU, Asia and USA)- Participation in the development of new products, production testing- Planning, implementation and subsequent analysis of the effectiveness of marketing campaignsAchievements and projects:- Created a database of POS materials for all products and applications, more than 100 materials- Withdrew the site to the top 3. Increased traffic by 1.5 times, increased lead generation by 40%.- Made a forecast of sales markets for a 3-year horizon, evaluated sales potential.- Created a calendar of marketing events- Being a part of a team achieved sales growth in wastewater treatment: from 0 to 20 tons/month in Russia and from 0 to 100 tons/month in Europe; in pulp and paper production: from 0 to 45 tons/month in Russia and from 0 to 300 tons/month in Europe; in scrubber gas treatment: from 0 to 300 tons/month in Europe.