As a Localization Product Manager, I meticulously planned and prepared for the first curated international launch of the Breeze: Mental Health, which is a Top 10 app on the App Store in US. This effort was strategically aligned with the project's growth plans and the company’s business objectives, with the launch set to expand beyond the US in 2025.Core Responsibilities:- Conducted comprehensive research and utilized analytics and marketing metrics to identify the most promising new markets for expansion and growth.- Developed an initial geo-expansion plan and facilitated coordination among developers, designers, and marketing teams to ensure readiness for launch.- Managed and coordinated the work of freelance linguists to ensure high-quality localization and cultural adaptation.- Provided regular updates and detailed progress reports to stakeholders, ensuring alignment with business goals and launch objectives.

As a Product Manager, I have successfully led and executed the development of innovative digital products across various domains. My role encompassed the entire product lifecycle, from ideation to launch, managing cross-functional teams to ensure alignment with business goals and user needs.Core Responsibilities:- Defined product vision and strategy in alignment with company objectives.- Created and maintained comprehensive design documents to guide project development.- Described and refined game mechanics and concepts, ensuring they met both user expectations and technical feasibility.- Developed detailed project roadmaps, ensuring clarity and direction for all team members.- Managed end-to-end project delivery, coordinating between various departments to streamline workflows and optimize productivity.- Engaged in regular communication with stakeholders to obtain approvals and provide updates on project status and outcomes.- Conducted iterative reviews and feedback sessions to continuously improve product features and user experience.- Led a team of diverse professionals, including engeneers, designers, QA testers, sound designers, and artists, fostering a collaborative, honest and innovative culture.

As the Gamification & Content Manager for the Breeze Mental Health app, I was instrumental in transforming the app from a niche mood diary into a comprehensive mental health ecosystem it is today. My role involved creating and implementing engaging psychological content and relaxing mini-games that significantly enhanced user experience and engagement. Working alongside an amazing team, I contributed to expanding the app's user base and establishing it as a Top 10 mental health app in the App Store, recognized for its innovative approach and comprehensive offerings.Core Responsibilities:- Developed and executed content strategies to expand the app's scope from a mood diary to a holistic mental health platform.- Collaborated with mental health professionals to ensure the accuracy, relevance, and therapeutic value of the content.- Led the development of relaxing mini-games, focusing on user well-being and stress reduction.- Designed and refined gamification elements to increase user engagement and retention.- Created and maintained content roadmaps, aligning with the overall product vision and business objectives.- Worked closely with cross-functional teams to integrate new features seamlessly into the app, ensuring smooth functionality and user experience.

As Lead Game Designer and Project Lead at Weappy, I successfully led the development of the prototype/MVP for "The Eternal Life of Goldman." My role involved collaborating closely with the game director to ensure his vision was realized, while managing a small, talented team to deliver engaging and innovative gameplay showcase. This approach resulted in securing a publishing deal, successfully transitioning the project into full-scale production.Core Responsibilities:- Created and maintained comprehensive design documents to guide the development of game mechanics, levels, environments, enemies, puzzles, and boss battles.- Designed and refined game mechanics and concepts to ensure they provided engaging and challenging gameplay while meeting technical feasibility.- Managed end-to-end project delivery, coordinating across various disciplines to streamline workflows and optimize productivity.- Defined the game's design vision and strategy in alignment with the director's goals.

Cowriting, Game Design