Managing Partner by day & Mental Performance Coach by night Michael is a seasoned professional with over two decades of experience in advertising, marketing, and mental performance coaching. Known for his commitment to ethical practices and adeptness in overcoming challenges, he has left an indelible mark on the industry. With a career spanning multinational advertising agencies such as Grey, JWT, and TBWA, as well as client-side marketing, Michael has honed his skills in defining processes and fostering exceptional work cultures while upholding the highest standards of quality.As Managing Partner, Michael has spearheaded Netizency's remarkable journey from a modest four-person startup to a thriving regional social media agency with offices in Dubai, Doha, and Beirut. Under his leadership, the team has grown to 50 talented individuals, attracting prestigious clients like Visa, TikTok, Lenovo, and McDonald’s. Netizency's notable achievements include being recognized as the MENA Digital Agency of the Year for three consecutive years, a testament to Michael's vision and the team's unwavering commitment to excellence.Beyond his corporate role, Michael serves as a Mental Performance Coach, helping athletes overcome psychological barriers and optimize their performance both on and off the court. With a background as a former national tennis player and a Masters degree in Applied Sport Psychology, he seamlessly blends theoretical knowledge with practical insights to navigate the intricacies of mental performance coaching. Michael's coaching philosophy is grounded in values of passion, persistence, patience, and thorough preparation, empowering athletes to unleash their full potential.