Maksym Ivasenko Email & Phone Number

Remote

• Created and managed WordPress websites for a variety of clients, focusing on SEO optimization, advertising platforms integration, and custom feature development.• Designed and executed digital marketing strategies, leading to significant improvements in client acquisition and brand visibility.• Custom Web Development: Developed and maintained responsive websites for a diverse range of clients using WordPress, focusing on clean, modern design and functionality tailored to business needs. Integrated advanced features such as e-commerce capabilities, custom plugins, and interactive elements to enhance user experience.• SEO and Analytics Expertise: Implemented comprehensive SEO strategies to improve search engine rankings, resulting in increased organic traffic and higher conversion rates. Integrated Google Analytics and Google Tag Manager to track user behavior, optimize content, and refine marketing strategies based on data insights.• End-to-End Project Management: Led projects from initial consultation through to final delivery, including requirements gathering, design, development, and post-launch support. Effectively managed timelines, client expectations, and deliverables to ensure high-quality outcomes.• Advanced Digital Marketing: Designed and executed targeted digital marketing campaigns across platforms like Google Ads and Facebook Ads. Conducted A/B testing and performance analysis to maximize ROI and drive client acquisition. Leveraged AI tools for content creation and campaign automation, significantly improving efficiency.• Technical Problem-Solving: Addressed and resolved complex technical challenges, such as optimizing site performance, fixing bugs, and ensuring cross-platform compatibility. Used Google Apps Script for automating repetitive tasks and integrating various web services.

Краков, Малое Польское Воеводство, Польша

• Managed digital marketing campaigns and optimized the company’s online presence through targeted ads, SEO, and content creation.• Developed and maintained custom web applications using JavaScript and Google Apps Script, improving efficiency in document generation software, CRM and lead automation systems.• Produced video content both traditional-editing way and AI-driven way for YouTube, leveraging AI as source of good quality assets.• Used Google Sheets and Notion for project tracking, data analysis, and collaborative team management, ensuring efficient workflow and task completion.

Алматы, Алматы, Казахстан

• Developed and Launched Mobile Games: Designed and programmed two mobile games from concept to release using Unity Engine and C#. Focused on creating engaging gameplay mechanics, including score systems, and motivation systems to enhance player retention and monetization• Full Stack Development: Handled all aspects of game development, including gameplay core, 2D asset creation, animation, and UI/UX design. Integrated social features using Google Play Services and Apple Game Center, enabling players to share scores and save progress across devices.• Successful Marketing Campaigns: Led the marketing strategy, promoting games across multiple platforms. Managed and optimized TikTok campaigns targeting different regional audiences, resulting in top rankings in app stores in various countries. Achieved high user engagement with a review rate of nearly 30%, far niche industry standards.• Data-Driven Optimization: Analyzed user data to continuously improve game performance and user experience. Adjusted in-game elements based on player feedback and behavioral analytics, driving better engagement and monetization outcomes.• Monetization Strategies: Implemented in-game advertising strategies and microtransactions, balancing user experience with revenue generation. Adapted monetization models in response to market changes, maintaining profitability until ad revenue shifts necessitated a pivot to web development.

Краков, Малое Польское Воеводство, Польша

> Developed and moderated company's website> Runned advertisement campaigns on Facebook Ads and Google Ads> Advertising creative creation