Maksym Karpenko Email & Phone Number

United States

Kyiv, Kyiv City, Ukraine

I worked for this company from its inception and was responsible for developing the apps from scratch, followed by their launch and growth. Initially as a Product Marketing Manager and later as a Product Manager, I was deeply involved in all aspects of business development. This included creating and implementing a go-to-market strategy, defining and creating the MVP of the product, and then developing and scaling our apps. My role also encompassed designing UI/UX, planning and buying traffic from various channels, and analyzing its impact. I was instrumental in creating customer acquisition and retention cycles, and in building and managing the development and growth processes. Additionally, I took on responsibilities for team recruitment, leadership, and stakeholder management.Main achievement:Developed and launched 2 apps for iOS / Android, including mobile and tablet versions. In 10 months was reached: - 100k+ downloads for both platforms- average 4.6 app rating and top 10 positions for hottest keys - 40k+ total users and 10k+ active riders per month

Kyiv, Kyiv City, Ukraine

Kyiv, Kyiv City, Ukraine

I joined this company because I was excited to work on municipal and government projects aimed at improving the interaction between people and the government. I also have experience in the business consulting field:- Market studying and competitive research- Marketing and communication strategy development- Marketing and business presentation creation- Corporate identity development- Company restructuring and process improvement- Special project development- Media planning, buying, analysis, and optimization

Киев, Украина

I have a long term experience of collaboration and cooperation with FMCG companies who work in the extreme sports field. This time I joined a USA based company as a full time employee.- Media relations & press kits- Influencer marketing - Google and Facebook ads - Social media accounts management- Writing/translating articles for website (ENG/UA)- Visual content preparation- BTL promotion- Event management (full circle)