Maksym Pereguda Email & Phone Number

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

– Leading Brand Franchise developments for IQOS ILUMA including portfolio positioning and naming, value proposition, communication strategy, and designing omnichannel communication– Developed and implemented a Brand Partnership project of IQOS with a fashion brand, resulting in the growth of the accessories business, brand image uplift, and significant brand NPS increase.

Lausanne, Vaud, Switzerland

- Developed and rolled-out global integrated campaigns for most recent launches of IQOS (IQOS 3 DUO, IQOS ILUMA), resulting in NPS growth, reduction of customers’ pain points, and growing consumer base- Charged with the development of holistic product communication strategies linking product value proposition, consumer journey, consumer experiences, and omnichannel approach- Orchestrated large and diverse cross-functional teams in a challenging and continually changing environment

Lausanne, Vaud, Switzerland

- Successfully created global packaging architecture for L&M, the 4th biggest brand in the category. The new architecture was successfully rolled out in 80+ markets, global brand’s SOM grew by 0.4% within three years- Led multiple brand franchise development streams such as an innovations pipeline, consumer insights, packaging, naming, and communication - Guided EU, Latin America, Eastern Europe regions and markets in brand strategy development and deployment

Vienna, Austria

- Restructured low-price portfolio within start-up environment, resulted in 2.1% SOS growth within 18 months- Designed and implemented portfolio transformation including brands’ repositioning, morphing, and SKUs optimization - Enhanced a low-price brands’ portfolio by refining the consumer segmentation, portfolio mapping, and clear brands positioning against consumers’ needs- Developed and executed a marketing support plan for low portfolio across key channels and consumer touchpoints

Kyiv, Kyiv City, Ukraine

- Developed long and mid-term brand strategy, including packaging upgrades, portfolio expansions to emerging segments, and communication support for the brand- Successfully piloted a new global packaging design for Chesterfield brand- Devised and launched brand support activities throughout key consumer touchpoints

Odesa, Odessa, Ukraine

- Led Field Force team tasked to develop and test a new operational model for national field force- Developed a set of skills and accountabilities for Field Force. Trained and guided the Field Force team to accelerate capabilities building; upon project completion all team members were promoted- Developed and executed activities to support portfolio, thus grew SOM on the territory by 1.2% in 9 months

Dnipro, Dnipropetrovsk, Ukraine

- Responsible for company business within the largest region in the country (18 % of national volume)- Consistently delivered on volume and SOM targets in a crisis environment- Developed and implemented innovative regional business plan further used as a reference by other regions- Managed all trade channels including Wholesale, Key Accounts, General Trade, and HORECA- Led and empowered a high-performing regional team of 40

Lausanne, Vaud, Switzerland

- Lead various humanitarian projects to support communities in Ukraine suffering from the war consequences- Lead cross-countries teams to ensure smooth procurement, logistics, and distribution of humanitarian aid.

Master Of Science - Ms, Economic Theory, 95

Postgraduate Degree, Digital Marketing, Postgraduate Program

This program equips learners to gain a broad overview of the digital marketing landscape, develop the in-demand skills that hiring.

Bachelor Of Science, Economics And Entrepreneurship, 93