Maksym Pereguda Email and Phone Number
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Experienced, agile, and motivated marketer with expertise in leading FMCG and electronics brands both on the market and global level with a proven track record of exceptional business results. While I have a strong experience in a wide spectrum of commercial areas, my key passion is in brand identity development, creating powerful brand storytelling with seamless integration along the consumer journey, developing and deploying integrated communication campaigns and go-to-market strategies. I am always energized to build diverse, collaborative, and high-performing cross-functional teams that are empowered to deliver exceptional results for the business. I like the challenge of transforming traditional brands and business models into digital/technology-first businesses which I excelled in my last assignments and launched start-ups. I also actively lead various humanitarian projects aiming to support Ukrainian communities.
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Head Category Management HnbPhilip Morris International Oct 2024 - PresentLausanne, Vaud, Switzerland -
Head Brand FranchisePhilip Morris International Apr 2022 - Oct 2024Lausanne, Vaud, Switzerland– Leading Brand Franchise developments for IQOS ILUMA including portfolio positioning and naming, value proposition, communication strategy, and designing omnichannel communication– Developed and implemented a Brand Partnership project of IQOS with a fashion brand, resulting in the growth of the accessories business, brand image uplift, and significant brand NPS increase.
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Global Product Communications ManagerPhilip Morris International Apr 2018 - Mar 2022Lausanne, Vaud, Switzerland- Developed and rolled-out global integrated campaigns for most recent launches of IQOS (IQOS 3 DUO, IQOS ILUMA), resulting in NPS growth, reduction of customers’ pain points, and growing consumer base- Charged with the development of holistic product communication strategies linking product value proposition, consumer journey, consumer experiences, and omnichannel approach- Orchestrated large and diverse cross-functional teams in a challenging and continually changing environment
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Global Brand ManagerPhilip Morris International Feb 2015 - Mar 2018Lausanne, Vaud, Switzerland- Successfully created global packaging architecture for L&M, the 4th biggest brand in the category. The new architecture was successfully rolled out in 80+ markets, global brand’s SOM grew by 0.4% within three years- Led multiple brand franchise development streams such as an innovations pipeline, consumer insights, packaging, naming, and communication - Guided EU, Latin America, Eastern Europe regions and markets in brand strategy development and deployment
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Group Brand ManagerPhilip Morris International Nov 2013 - Feb 2015Vienna, Austria- Restructured low-price portfolio within start-up environment, resulted in 2.1% SOS growth within 18 months- Designed and implemented portfolio transformation including brands’ repositioning, morphing, and SKUs optimization - Enhanced a low-price brands’ portfolio by refining the consumer segmentation, portfolio mapping, and clear brands positioning against consumers’ needs- Developed and executed a marketing support plan for low portfolio across key channels and consumer touchpoints
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Marketing ManagerPhilip Morris International Nov 2012 - Oct 2013Kyiv, Kyiv City, Ukraine- Developed long and mid-term brand strategy, including packaging upgrades, portfolio expansions to emerging segments, and communication support for the brand- Successfully piloted a new global packaging design for Chesterfield brand- Devised and launched brand support activities throughout key consumer touchpoints
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Territory Manager Commercial Pilot ProjectPhilip Morris International Oct 2011 - Oct 2012Odesa, Odessa, Ukraine- Led Field Force team tasked to develop and test a new operational model for national field force- Developed a set of skills and accountabilities for Field Force. Trained and guided the Field Force team to accelerate capabilities building; upon project completion all team members were promoted- Developed and executed activities to support portfolio, thus grew SOM on the territory by 1.2% in 9 months
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Regional Sales ManagerPhilip Morris International Jan 2009 - Sep 2011Dnipro, Dnipropetrovsk, Ukraine- Responsible for company business within the largest region in the country (18 % of national volume)- Consistently delivered on volume and SOM targets in a crisis environment- Developed and implemented innovative regional business plan further used as a reference by other regions- Managed all trade channels including Wholesale, Key Accounts, General Trade, and HORECA- Led and empowered a high-performing regional team of 40
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Co-Founder & VolunteerHelpua.Ch Mar 2022 - PresentLausanne, Vaud, Switzerland- Lead various humanitarian projects to support communities in Ukraine suffering from the war consequences- Lead cross-countries teams to ensure smooth procurement, logistics, and distribution of humanitarian aid.
Maksym Pereguda Skills
Maksym Pereguda Education Details
Frequently Asked Questions about Maksym Pereguda
What company does Maksym Pereguda work for?
Maksym Pereguda works for Philip Morris International
What is Maksym Pereguda's role at the current company?
Maksym Pereguda's current role is ☑️ Brand Builder | Portfolio Strategy | Content Marketing | Digital Transformation | Business Developer.
What is Maksym Pereguda's email address?
Maksym Pereguda's email address is ma****@****ail.com
What schools did Maksym Pereguda attend?
Maksym Pereguda attended National University Of Kyiv-Mohyla Academy, Northwestern University - Kellogg School Of Management, National University Of Kyiv-Mohyla Academy.
What skills is Maksym Pereguda known for?
Maksym Pereguda has skills like Product Marketing, Marketing Management, Social Media, Business Transformation, Brand Marketing, Brand Development, Marketing Communications Planning, Start Ups, Portfolio Management, Business Development, Content Marketing, Market Research.
Who are Maksym Pereguda's colleagues?
Maksym Pereguda's colleagues are Lota Jamer, Ivy Yong, Julie Paise, Cemil Gokmen, Cristian Condori, Yeran Chen, Elfie Van Der Zande.
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