Malachi Mcglone Email & Phone Number

Long Beach, California, United States

Digital marketing services with a focus on email marketing strategy, design, and implementation.

California, United States

Develop, plan, and execute the overall digital marketing strategy, both long-term initiatives and day-to-day e-commerce campaigns. Responsible for driving growth and improving profitability with strategic efforts concentrated on brand awareness, e-commerce conversions, and customer retention. Develop and execute all campaigns related to Email Marketing, PPC Ads (Facebook, Google), SEO, Affiliate Marketing. Create and oversee marketing calendar and budget. Build and manage marketing team of in-house team members, outside agencies, and independent contractors. Determine overall KPI's and build an analytics dashboard to monitor relevant metrics and use this data to inform ongoing strategies.

-Develop comprehensive marketing strategies that authentically speak to the target customer's greatest needs in order to evoke an emotion that motivates action.-Create compelling content for increased engagement, acquisition, and retention.-Leverage existing content and current productions to maximize brand awareness across channels. -Act to push the limits of creative ambition while ensuring profitable results.-Overlap timeline of production process to reduce overhead and eliminate redundant expenses. -Identify opportunities to deliver more efficiently by reorganizing job functions. -Implement efficient protocols to make communications between departments more effective-Deliver more value without sacrificing quality, morale, or overall objectives.

United States

Successfully developed, launched, and subsequently sold an e-commerce business. Within a year, we established ourselves as a leading brand in the golf industry, generated over $1,000,000 in online sales, became the number one ranked website on google in our product category, were featured in Golf Digest, and earned the industry’s highest-rated reviews for customer satisfaction.-Creative Director of all content: videos, photography, website, print, and social media. -Developed overall marketing strategy and implementation. -Created and managed all PPC campaigns (Adwords, Facebook, Youtube, Instagram, Bing), all social media marketing campaigns, email marketing campaigns (Mailchimp and Klaviyo), and publicity. -Managed all budgets, schedules, staff, contracts, vendors, and distributors. -Sourced and secured product manufacturing, organized supply chain, and managed inventory. -Negotiated distribution rights, vendor and reseller contracts, employee and contractor compensation. -Designed system and maximized efficiencies of SaaS to deliver superior customer-service efficiently. -Developed and implemented quality-control processes for manufacturing and assembly. -Dictated core product development and product-line expansion.

Developed and managed all creative content, budgets, schedules, and staff for several television series. Budgets ranged from $2,000,000 to $5,000,000. Formats included: studio, competition, comedy, travel, and docu-series. -Responsible for story development and overall creative direction from pre-production through delivery. -Managing client expectations and satisfaction on a daily basis. -Effective allocation of budget to ensure maximum return on investment. -Hiring and managing talent, staff, crew, and third party vendors. -Directed over fifty of the episodes in addition to producing them. -Create and manage each department’s schedules and deadlines. -Preside over daily production meetings and client conference calls. -Manage and motivate the team to exceed expectations regardless of imminent obstacles. Latest projects included two seasons of Monica The Medium on ABC Family/Freeform. Top-rated “Downsized” for WE TV. “It’s Your Show” for NBC. Season 5 of "Billy The Exterminator" on A&E. Cable hits "Bridezilla's" for WE TV and "Hollywood Hillbillies" for REELZ Channel. Travel series “Rollin with Zach” for OWN. Documentary series “Heavily Ever After” for TLC, and "Cash Dome" for TRU TV.Competent on location or studio environment, big budget or small.

Conceptualized, planned, and directed all scenes for a wide array of television series. -Managed all cast, crew, schedules, and allocation of resources to ensure maximum production value.-Procure all image and sound elements needed to ensure client satisfaction and efficiency through post. -Hire and manage department heads, camera operators, sound mixers, and on set production staff.-Communicate and manage talent effectively to elicit peak performance. -Determine most efficient way to schedule entire production, weekly schedules, daily schedules.-Coordinate communication between departments to ensure expectations are clear and needs are met. -Conduct on-camera interviews and dictate creative direction of backgrounds, lighting, wardrobe, etc. -Ensure all equipment needs are ordered in advance and fall within budget limitations.-Plan and capture creative alternatives for editing should client needs change after production.Projects include: Hit series “Fantasia For Real” for VH1. Top-rated first season of “Downsized” for WE TV. Primetime series “Secrets of Aspen” for VH1 and “Kill Reality” for E!.

Develop, pitch, and produce all creative elements related to the show. Create and manage budget, schedules, contracts, talent, crew, and union relationships. Work directly with client to ensure all expectations were exceeded. Lead and unify team with effective communication and make certain all scenarios were accounted for.SEMA Awards, Raise the Funds, Lightning in a Bottle

“Greening The Capitol” - Produced video and live presentations for U.S. House of Representatives.“Canine Companion PSA” - Developed and produced two PSA’s for national broadcast.“Millionaire Mind” - Produced live event and video for NY Times best seller T. Harv Eker.”Exports International” - Developed and produced :30 spot for automotive exporter.”Idiot Pilot EPK” - Developed and produced EPK for Warner Bros. Records, Inc.”The EVO System” - Developed and produced launch videos for international product manufacturer. “Stage Hypnosis University” - Created and produced all creative content: website, videos, stills.”MKW Catwalk of Wheels” - Developed and produced promotional videos for automative distributor.

Developed and produced creative content and production plans for a broad spectrum of television series. -Sourced, hired, and managed production staff, vendors, locations, contracts, and corporate sponsors.-Conceptualize and develop viable ideas that are interesting, informative, and entertaining.-Write scripts, outlines, summaries, and rundowns for each show.-Source, hire, and negotiate terms with crew and production staff.-Determine most effective use of existing assets and strategic disbursement of allocated budgets. -Prioritize production needs and assign staff responsibilities according to strength of each team member.-Determine and coordinate all essential elements in pre-production to ensure an efficient production.-Scout and secure production locations; acquire permits, negotiate contracts, manage on-site logistics.Projects include: TLC hit “For Better Or Worse,” VH1 shows “Celebrity Fit Club,” “Motormouth,” “Trance Rock,” and “Star Jackers.” “Buy It Now” for ABC, “Dave Sheridan Show” for WB, “People vs. Bill Weir” for FX, “Nick Cannon Show” for NICK, “Stankervision” for MTV, “Best Of” for FOOD and more.