• Direct, produce, and execute high volume end-to-end creative strategies, production development, client relations, and asset delivery for over 250 clients and 600 projects over the span of 5 years, contributing to the generation of over $50 million in client revenue and upwards of 500 million traceable impressions across various platforms.• Provide project deliverables, resource allocation, and timeline management of creative projects, from conceptualization to execution, ensuring seamless workflow and meeting client standards and expectations.• Oversee day-to-day creative operations, ensuring efficiency, productivity, and adherence to strategic production objectives.• Recruit, mentor, and provide visionary leadership to a high-performing production and project staff, fostering a culture of creativity, collaboration, communication, and continuous improvement.• Create, direct, and produce client projects ensuring the achievement of brand goals such as awareness, sales, storytelling, and visibility through culturally-relevant content produced through various mediums and platforms, seamlessly blended creativity with data-driven insights, resulting inquantifiable ROI’s.• Conceptualize the design and development of creative assets for numerous campaigns and projects, generating compelling visual representation and alignment with brand objectives.• Pioneer strategies and initiatives to position the agency as an industry leader, ensuring relevance and competitiveness in the market through networking & connections, tools & equipment, and researching the latest trends in media, marketing, and branding.• Craft comprehensive budgets tailored to client specifications for various creative projects, providing accurate financial planning and resource allocation to achieve project goals efficiently.• Successfully opened a 2,100 sq ft multimedia & event space that has serviced the content needs of over 1000+ individuals and businesses since its doors opened in 2022.

• Maintained and reconciled seasonal & annual budgets for numerous projects while working with production budget managers to forecast operating expenses. • Aided in the creation of project green-lights and live show performance reports through estimation and approval of program expenses, budget forecasting, and analyzation of overhead costs. • Collaborated with in-house marketing departments (Digital, Consumer, Integrated, & Affiliate Marketing) to establish strategic budgets for the development, production, promotion, and growth of specific activations, advertisements, promos, and campaigns. • Worked with project & production managers in managing various project & show financial needs such as vendor invoice processing, budget reporting, and payroll and more.• Facilitated payroll and new employee hiring processes production employees for various budgets. • Coordinated with accounts payable team to code and process invoices and expense reports, as well as, wires and bank reconciliations. • Maintained record of projected and current expenses for each fiscal year through financial software systems.

• Designed innovative and effective marketing approaches, business development strategies, and advertising tactics that would aide in the sale of over 4,500 products.• Spearheaded the design and development of seasonal collections, ensuring alignment with brand aesthetics and up-to-date market trends.• Collaborated with production teams to successfully bring designs from concept to production.• Created original content for new product roll-outs across digital and social platforms.• Designed innovative and effective marketing approaches, business development strategies, and advertising tactics.• Maintained social media and web traffic, created engaging digital campaigns, and documented analytics and trends around the industry to furthermore yield successful sales for the company.• Coordinated brand sponsored events, and developed PR & branding campaigns, marketing strategies, and sales approaches, including partnerships with local concert venues for artist promotions for artists such as Joey Bada$$, Russ, Waka Flocka, and Machine Gun Kelly.• Developed important documents such as business plans, marketing proposals, email blasts, press releases, monthly budgets, progress reports, and order of operations.• Successfully established a collaborative partnership with the University of Maryland for the sale of The Hyyer Life merchandise across campus storefronts, successfully selling out all related products in a single season.