Malachi Terry Email & Phone Number

New York, United States

Iced media is the leader in content, creators and media in paid social. We specialize in growing beauty, wellness and lifestyle brands. Through our latest innovation, Beautymark by Iced, we release a quarterly rankings and trends report offering the industry’s first and only paid social benchmarks. We are peerless in our ability to deliver precision, scale and predictable results.

- Planning, implementing, and overseeing all marketing and advertising campaigns. - Conducting market research and staying ahead of competitor positioning. - Growing and developing the in-house marketing team. - Work with sales, development and customer success teams in achieving overall company initiatives. - Create and present the annual marketing plan and strategy- Review and manage social media marketing strategy Track KPIs on a regular basis and present reports- Analyze company's marketing strategy and use data to make evidence-based decisions.

United States

- Defining, measuring, and evaluating relevant media KPIs. Providing ongoing actionable insights into campaign performance for clients. - Developing advertising strategies and campaigns across the Meta platform with marketing teams to effectively reach the desired audience and drive new conversions. - Performing market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements. - Building out media buys for various Met ad placements and overseeing the day-to-day execution

Denver, Colorado, United States

- Generated ideas for new products and researched feasibility in terms of profitability, resource availability and compliance with regulations.- Created and enhanced products that filled a niche in the market.- Stayed up-to-date with products and competitors on the market.- Developed brand strategies, promoted brand growth and expansion, implemented brand plans, and used a variety of data to drive volume and profitability.- Built and supervised a team of off-shore and domestic developers, media buyers and creatives.

Denver, Colorado, United States

- Recruited and trained new affiliates to maximize the quality and quantity of their referral traffic.- Built and maintained solid client relationships which translated into $3M+ in annual revenue.- Oversaw the day-to-day management of affiliate campaigns to ensure maximum ROI was achieved.- Analyzed program and campaign performance to identify opportunities for improvement.- Initiated new campaign ideas, including incentivization and bonuses for the program.- Developed affiliate marketing strategies that delivered specified sales volumes.

- Onboarded and launched advertiser brands in top affiliate network partners; Rakuten, Impact, Share-A-Sale, CJ Affiliate by Conversant, and more.- Recruited, trained and negotiated with new affiliates to ensure advertising success.- Focused on developing customer acquisition programs for sustainable long term growth.- Built, nurtured, and maintained strategic influencer relationships.- Analyzed and optimized program performance around identifiable opportunities of improvement.