Malaika Sajjad Email & Phone Number

Berlin, De

Berlin, Germany

Berlin, Germany

• Developed interactive gameplay features for a concept app "Langrabble" to engage users in language learning through scrabble. • Conducted user research, developing UI/UX for washing machine targeting novices and simplifying laundry processes.• Streamlined user journey on Fashion Association Berlin website, enhancing user experience and engagement.• Prototyped concept app "Question", facilitating daily voting on social and political issues with respectful discourse.• Developed data-driven social media strategies, enhancing brand visibility and engagement across diverse platforms.• Aligned branding, content, and tone with client's vision, achieving expected KPIs through team collaboration.• Conducted competitor analysis, identified growth opportunities, and formulated strategic marketing plans for expansion. • Offered social media consulting and training, empowering clients to autonomously manage their social media presence.

Berlin, Germany

• Designed email newsletter images, content and CTA placement, conducted A/B tests to increase click-through rates by 20%.• Led UX/UI and user research for “Luxury Boats’ webpages for European and US markets, increased leads and organic growth metrics. • Conceptualised innovative employer branding campaigns, delivered significant increase in engagement (15%) and brand recognition.• Created branding booklet during rebranding project; implemented new design templates for all social media platforms.• Engineered and implemented diverse social media campaigns, increased 42% followers (8k - 11,5k) and 400% reach (300 - 1,5k+).• Conceptualised innovative employer branding campaigns, delivered significant increase in engagement (15%) and brand recognition. • Led B2C newsletter marketing, utilised CRM - CrossEngage - to conduct A/B testing; increased click-through rate (20%) and open rates. • Pioneered company's Pinterest debut, achieving a 5000 % growth in average monthly viewers from 1,000 to 50,000.• Leveraged market research and competitor analysis to define marketing material and brand positioning; achieved set OKRs.

Berlin, Germany

• Led a design team of 3 to create UI/UX for native apps, defining go-to-market strategy, resulting in 10% surge in engagement and a 5% organic growth in followers on Instagram.• Initiated collaborative partnerships with influencers, broadening product visibility and user interaction across digital platforms, exponentially increasing social media reach and enhancing brand visibility.• Ensured synergy between design and marketing teams, orchestrating successful product launches and user-centric campaigns, launched 5 innovative product campaigns successfully.• Implemented agile methodologies and tools, to streamline project workflows and expedite UI/UX development processes.• Created low fidelity prototypes for mobile apps to conduct user research.• Optimised project workflows with agile tools (ClickUp); enhanced delivery time for marketing and UI/UX.

Islamabad, Pakistan

• Created website UI and UX for client (aesthetician clinic) to reduce friction in booking flow.• Designed UI/UX for mobile booking platform of an ice cream parlour.• Engineered user flows and crafted digital e-menus for restaurants, increasing Google reviews for customer satisfaction. • Led branding strategy and design implementation resulting in 20% increase in social media engagement metrics.• Executed a thorough content audit for 7 clients across digital and print media, elevating brand visibility by up to 40%. • Led unified branding strategy, resulting in up to 20% increase in social media engagement metrics.• Utilised Adobe Suite to create visually captivating marketing materials for client campaigns.

Berlin, Germany

• Pioneered website design strategies, executing targeted improvements for enhanced navigation and stakeholders satisfaction. • Utilised Adobe Suite to crag captivating graphics, significantly increasing average click-through rates on posts.• Established strategic partnerships with over 10 professionals, driving 25% increase in project completion efficiency.• Optimised media library opera9ons for campaign execution, accelerating project turnaround time and same-day delivery.

Master'S Degree, Msc Marketing And Brand Management

Bachelor Of Arts - Ba, Graphic Design And Visual Communication

Studienkolleg, Technisch