As CULT EGYPT’s marketing manager for a little over a year now, I successfully implemented innovative digital marketing campaigns, resulting in significant increase in online engagement. Moreover, developed and executed marketing strategies to drive brand awareness and increase sales while optimizing social media channels to grow the online presence. Collaborated with cross-functional teams such as The Lemon Tree & Co, to launch new sister brands.

Crafted an innovative brand aimed at environmental sustainability and combating fast fashion, WDWC specializes in curating vintage designs and upcycling existing clothing, breathing new life into them to contribute positively to our environment.Throughout my experience at whydontwechange, I directed the design process for upcycled fashion pieces and coordinated comprehensive photoshoots, handling aspects such as styling, art direction, and photography. Moreover, I was responsible for managing all social media accounts. I'm pleased to highlight that whydontwechange not only attained a break-even point but also attained a commendable 64% profit margin.

Served as a Marketing Intern at The Design Studio by Azza Fahmy, actively contributing to the enhancement of their social media strategy and curating engaging content for their social media platforms.

Attended, managed and styled models during shoots.Maintained online presence – regularly updated the company’s website and handled all social media accounts.