Associate Campaign Management
• Understanding product and tools of programmatic ads to analyze the data of accounts and campaigns on the industry level to optimize buying and identify pockets of maximum opportunity.• Maintaining and operating daily campaign spending and identifying optimization recommendations in collaboration with various teams to drive business growth and optimize revenue generation.• Streamlined the onboarding process for new customers and accounts, enabling swift market entry and accelerated growth; utilized advanced analytics tools to continuously monitor and optimize publisher account performance, driving consistent improvement and delivering measurable results.• Managed high-profile accounts such as OpenX, Yieldmo, Amazon TAM, Brightoll, Verizon, and ADX, as well as analyzed data to unlock valuable insights for maximizing win rates, improving revenue, and maintaining compliance with whitelist standards.
