Malak Saidi Email & Phone Number

Tunisie

Tunisie

-Developing and executing digital marketing strategies (Plan, implement, and optimize digital marketing campaigns to achieve brand objectives and targets. This includes managing paid advertising campaigns, social media marketing, email marketing, content marketing, SEO, and other digital channels.) -Deploying Outdoor marketing campaigns and own their implementation from ideation to execution.-Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating budget wisely.-Overseeing and approving marketing material, from social media content to Point of sales materials. -Measuring and reporting on the performance of marketing campaigns, gain insight and assess against goals. -Building strategic relationships and partner with key industry players, agencies, and agents. -Creating content (Collaborate with the marketing and creative teams to create compelling and high-quality content, including blog posts, videos, infographics, and other visual assets, to enhance brand visibility and drive engagement.) -Managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels. Monitor campaign performance, track key metrics, and adjust strategies to maximize ROI.

▪Communications & Public Relations:-Successfully managed communication projects for China and Middle East Regions.-Aligned communications plans with corporate strategy and brand initiatives.-Utilized data-driven research to craft compelling press releases, blogs, etc.-Developed PR campaigns, handled media inquiries, and monitored trends.-Built relationships with media, securing extensive coverage for the brand.-Organized impactful events, delivering clear presentations to stakeholders.-Ensured effective internal communication and trained team members.▪Social Media Management:-Aligned social media strategy with company objectives and target audience.-Maintained a structured content calendar, providing performance reports.-Implemented innovative strategies with engaging campaign assets.-Monitored and optimized real-time campaign performance.-Managed campaign budget effectively, maximizing ROI.▪Brand Management:-Developed a compelling brand strategy reflecting company values.-Monitored brand perception through research and customer feedback.-Ensured consistent messaging across marketing channels.-Conducted brand awareness campaigns to boost recognition.-Utilized KPIs to measure the impact of brand initiatives.▪Content Creation:-Collaborated to identify and action content needs.-Ensured on-brand, optimized content across various channels.-Supported organizational events with speech writing and PR.-Established content management best practices.-Created visually appealing content with graphics and videos.-Utilized testing to refine content strategies.▪Affiliate Marketing:-Provided affiliates with promotional materials and support.-Collaborated with marketing teams for alignment.-Designed optimized landing pages to boost conversions.

As a Marketing Department Manager:▪ Manage the digital marketing, update the website and lead the company's social media page.▪ Ensure gender equality in activities, projects and task allocation.▪ Organize the company's presence on social networks to ensure our visibility▪ Manage and administrate the various tools.▪ Conceive and lead webinars on previously selected themes▪ Build the strategic and operational marketing plan and deploy it on online and offline channels (press, trade shows, web, social networks, ...)▪ Select the communication channels adapted to the launch of services▪ Ensure the adequacy of marketing actions with the requirements of agencies, clients and prospects▪ Ensure the conception and the provision of resources for the development of commercial activities (commercial presentations, product sheets, brochures, ...)▪ Ensure the company's influence through targeted communication actions▪ Organize internal communication events such as seminars, ...▪ Plan, organize and coordinate the company's presence at trade shows, conferences, manage Press relations.▪ Carry out a competitive intelligence on the positioning of competitors and on the tools▪ Manage campaigns▪ Manage campaign budgets.▪ In charge of relationships with journalists, bloggers, influencers, partners and prospects/customers▪ Writing press releases, interviewing and setting up communication partnerships▪ Setting up a prospecting plan and an action plan to achieve set objectives▪ Take charge of the prospecting of new high potential targets▪ Develop inbound marketing through content creation▪ Measure the return on investment (ROI) of marketing efforts through reporting tools

▪Être le représentant et la voix du client auprès de l’équipe technique,▪Gérer et hiérarchiser la backlog produit.▪Préparer des user-stories afin que le développement puisse se dérouler efficacement,▪Travailler avec les équipes techniques (développeurs, testeurs..) pour concevoir et documenter des solutions qui répondront aux besoins des entreprises acquises ▪Interagir de façon continue avec toutes les parties prenantes pour assurer l’alignement sur les priorités et le plan,▪Recetter / Tester les fonctionnalités avant, pendant et après leur mise en production : s’assurer de délivrer la meilleure expérience possible,▪Valider les nouvelles fonctionnalités pour vous assurer qu’elles correspondent aux conceptions,▪Accompagner votre équipe et l’aider à livrer dans les délais et dans le budget imparti.

Kiev Region, Ukraine

▪ Analyser les processus internes de l'entreprise ▪ Réaliser des campagnes publicitaires pour des nouveaux produits sur les médias sociaux▪ Évaluer les résultats du projet par rapport aux objectifs▪ Étudier des marchés pour des nouvelles extensions▪ Enquêter sur la clientèle pour trouver des nouveaux clients

Tunisie

▪ Définir la politique commerciale du réseau visant à fidéliser la clientèle existante et conquérir une nouvelle clientèle▪ Superviser les études par des déplacements sur le terrain ▪ Traiter et synthétiser les données pour développer un plan d'actions correctives

▪ Accomplir des opérations financières et des tâches commerciales ▪ Apprendre à communiquer avec des clients et satisfaire leurs besoins.

Master En Manager De La Communication, Marketing

● Conception-rédaction ● Stratégie créative ● Planning stratégique ● Prise de parole et pouvoir de conviction ● Marketing et communication.

Marketing, Marketing

Activities and Societies: hult prize, IHEC Events, JFE ( Jeunes Femmes Entrepreneurs)▪ Stratégie et Plan Marketing ▪ Marketing.

Master En Marketing Digital, Marketing

● Communication Digitale ● Recherche Marketing ● E-Business ● Efficacité Professionnelle et développement Personnel ● Web Marketing ●.