Employed by the Nasco Group, exclusive distributor of Nestlé Nespresso. As Brand Marketing Manager, I oversee marketing strategy & execution of Nestlé Nespresso in alignment with the global plan.- Designed & executed a launch plan for Nespresso's e-commerce app in Kuwait, overachieving set targets within 6 months.- Managed annual marketing plan & coordinated marketing campaigns to ensure omnichannel alignment across retail & e-commerce.- Created & implemented B2C & B2B… Show more Employed by the Nasco Group, exclusive distributor of Nestlé Nespresso. As Brand Marketing Manager, I oversee marketing strategy & execution of Nestlé Nespresso in alignment with the global plan.- Designed & executed a launch plan for Nespresso's e-commerce app in Kuwait, overachieving set targets within 6 months.- Managed annual marketing plan & coordinated marketing campaigns to ensure omnichannel alignment across retail & e-commerce.- Created & implemented B2C & B2B communication strategies, including social media, digital, email, website, SMS, OOH, and in-store visual merchandising, ensuring that the Kuwait market is well positioned as a strategic and innovative pioneer within the global Nespresso landscape.   - Managed annual marketing budget and recommended key strategic pillars on ROI and investment. Show less

Alshaya is one of the world’s leading brand franchise operators, with a portfolio across MENA, Turkey, and Europe, operating brands such as Starbucks, H&M, American Eagle, MAC, Victoria’s Secret. I was the single point-of-contact for Apparel brands, working cross-functionally with Marketing Communications, Consumer & Market Insights, Loyalty, and E-com to bring brand plans to life in a customer-centric, omnichannel approach.

A world-class tennis academy and 2nd branch of the most famous tennis center (Rafa Nadal Academy Mallorca). I led the end-to-end development and delivery of annual marketing, activations, and PR calendar in line with the brand’s strategic priorities in a fast-paced environment. - Launched and scaled the brand in the region- Managed social media strategy, content creation, website, and app- Introduced relevant email campaigns to members and prospects- Managed 1 direct… Show more A world-class tennis academy and 2nd branch of the most famous tennis center (Rafa Nadal Academy Mallorca). I led the end-to-end development and delivery of annual marketing, activations, and PR calendar in line with the brand’s strategic priorities in a fast-paced environment. - Launched and scaled the brand in the region- Managed social media strategy, content creation, website, and app- Introduced relevant email campaigns to members and prospects- Managed 1 direct report Show less

Implemented Bloomingdale’s seasonal activations and marketing campaigns, in collaboration with cross-functional teams and external agencies to ensure timely and flawless execution of the annual marketing & events calendar. - Contributed to achieving budgeted net profit in the first year through executing strategic brand partnerships and pop-ups, CRM & loyalty initiatives, targeted VIP events, influencer collaborations, and localized social media content.