Lucia Vašková Email & Phone Number

Slovakia

Bratislava

maptia.com/microstoriesfacebook.com/MicroStories321http://bit.ly/1IkoMys

Switzerland

Email Marketing / Manage all elements of the campaign process, including identifying customer segments, initial messaging hypotheses, creative, collaborating with key team members, testing, and reporting on campaign performance.Execute on email marketing requests using Marketing Automation platform Eloqua to segment lists and send emails according to the.

Prague, The Capital, Czech Republic

• Digital & CRM Strategist for ŠKODA AUTO a.s.
• Global CRM program development and campaigns setting
• Development of an internal online ŠKODA platform 'CRM Toolbox' in the areas of Lead Management and Customer Loyalty
• UX architecture of Best Practice sharing tool providing markets interactive experience and inspiration among ŠKODA CRM projects and executions internationally
• Coordination of Key Performance Indicators project
• Coordination of Marketing Databank project - international on-line shop for distribution of all creative ŠKODA assets

Prague, The Capital, Czech Republic

• Digital & CRM Strategist for the Volkswagen Group including projects mainly for ŠKODA Headquarters in Prague, for Volkswagen in Wolfsburg and for Volkswagen Brand and VW joint-ventures in China.
• Customer lifecycle communication development covering automotive sales and after-sales touchpoints
• Strategic preparation and afterwards execution of an Online CRM Toolbox platform including all creative assets for ŠKODA markets globally
• Digital and strategic marketing industry benchmarking expertise for automotive, FMCG, banking industry on an international level
• Producing and collecting compelling and inspirational case studies under topics “future of CRM” and “Big Data” into Think Tanks. Trend workshops ’Future of CRM’ for ŠKODA and Volkswagen
• New Business pitches working together with the Draftfcb office in Hamburg and development of existing clients (e.g. ŠKODA digital, HP, Nivea, Sparda Bank, etc.)

Norway

• Professional two-month training in the fields of acting and physical theatre
• Collaboration in fields of marketing strategy and planning including social media presence; proposals and implementation of creative solutions to support ITL as a non-profit organization in a remote part of Norway

Prague

• Project lead within ATL communication for Kraft Foods clients Czech and Slovak republics; brands Oreo, TUC, Halls and Volkswagen
• Account management for Beiersdorf Czech and Slovak republics, Nivea brands: Eucerin, Pure & Natural
• BTL project lead for UPC Direct for CEE markets
• Development of BTL communication, website concept, management of creative department and production
• Agency social media presence and content management of agency social networks – FB, Twitter, Pinterest
• Experiential marketing

Prague

• Organizing team member in an event leveraging innovation and new technologies

Prague

• Member of the organizing team and volunteer in an event of „Ideas worth spreading“
• Copywriting – main conference speakers entries

Prague

• Event agency. Coordination and production of PR, outdoor & indoor events, art exhibitions and print production
• Grants management and city hall communication

Spisska Nova Ves, Slovakia

• CSR communication review and strategy for Slovak branch of Embraco - company specialized in cooling solutions and world leader in the hermetic compressor market.
• Practice on department of communication and Corporate Social Responsibility
• Assistance in the process of implementation of CSR projects; their internal and external communication
• Cooperation in preparing the annual report and internal magazine about corporate responsibilityEmbraco Slovakia received a Grand prize for a Responsible company in 2012. For non-corrupt and non-discriminatory access to.