Mala Mullins Email & Phone Number

California, United States

Sacramento, California Area

• Advisor to the President, Board of Trustees, and all campus units for internaland external marketing and communications activities supporting the Jesuitbrand experience.• Develop and implement strategic and measurable communications and marketingprograms, maximizing the communications budget through collaborative solutions.• Art director/graphic designer, quality assurance champion, and manager ofJesuit brand/graphic/digital assets, ensuring organization-wide continuity acrossall media.• In-house design, photography and video production services; skilled at negotiatingpricing and managing production for larger scope outsourced projects.• Metrics-driven strategist – conduct qualitative and quantitative market research,and utilize statistics to strategize digital advertising and marketing planning.• UI/UX web strategy/creation, editorial, brand and content coordination with theWebmaster for main website and divisional microsites.• Social media and digital marketing steward – manage group use policy andeditorial, produce and consult on content, and actively monitor social media feeds.• Print/digital media buying, and broker in-kind and earned media.• Primary media liaison and manager of Jesuit’s News Bureau – pitch proactiveand reactive stories through traditional and online channels, and coordinate crisiscommunications.• Publication editor of Jesuit Magazine and weekly parent e-newsletter, includingcontent strategy, design, and production.

Sacramento, California Area

Advertorial design

• Performed complex, multi-client design, layout, planning and preparation ofcommercial graphics for a wide variety of print products, tradeshow displays,web applications, and social media.• Developed and implemented marketing and advertising programs for theWestern Carwash Association to increase and retain membership.• Led volunteer management, fundraising, event management and production,and public outreach and media relations for the Sacramento World Musicand Dance Festival.

Sacramento, California

• Creative/strategic collateral design and production to advance strategicmarketing objectives for the association, as well as its subsidiary insuranceand non-profit companies.• Worked cross-functionally with web designers, business analysts, sales, marketing,operations, and executive leadership to ensure brand guidelines and directives wereconsistently applied.• Developed and maintained external vendor relationships for print and onlinedeliverables.

Sacramento, California

• Conceptualized and developed a comprehensive Lyon Real Estate identity suite,and led the graphic design and production of all company marketing materials,including: direct mail, newsletters, brochures, folders, magazine, email campaigns,website, and the intranet.• Coordinated multiple projects, and developed vendor relationships.• Awarded the Lyon Real Estate Award of Excellence for Outstanding Teamwork,Dedication and Quality of Work in 2003 & 2005.

Graphic Design

Multimedia

Ba, Political Science