• Promoted the university’s unique selling points and guided potential incoming students through query resolution and personalised support to help them acclimate to the university environment and succeed academically• Engaged in new talent acquisition and recruitment processes for over 20 potential candidates for the next batch of student ambassadors• Performed administrative tasks and provided digital student support through platforms such as Unibuddy for chat and Gecko for Call Campaigns, averaging 45-60 per week

• Coordinated with cross-functional teams via Microsoft Project and generated summary documents for senior management for monthly and quarterly audit and compliance reporting

• Analysed complex data sets using SQL queries to identify patterns and trends, and communicated findings to the stakeholders in clear and concise reports• Developed and executed complex SQL queries to extract and manipulate data from relational databases, resulting in a 20% reduction in query execution time• Conducted data mining and analysis on clinical trial results to identify potential safety issues, resulting in early identification of adverse events and a 26% reduction in product liability costs

• Developed a project on "Posture Identification using Live Video Camera"; Implemented new approaches such as Open Pose Estimation and SORT to Machine Learning and 3D modeling in order to detect the fall of a person and alert the system with a video camera and achieved an efficiency of 96%

• Increased brand awareness by promoting the Apogee carnival to students and faculty members of different departments on campus face-to-face• Identified USP and promoted it as ‘Fun event with On-duty Provision’ to the students as it would appeal to them and arranged paperwork for on-duty of participants• Provided regular feedback to BITS on campus trends, and feedback from students to inform future marketing strategies.

• Edited and revised 6 articles per week, improving clarity, flow and overall quality• Conducted market research to identify trends, audience preferences, and opportunities for content creation among youth and effected daily upload of ‘original quotes’ of students on Instagram that increased conversation rate