Malavika Garimella Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru Area, India

Bengaluru Area, India

Created a powerful sales pitch deck for the SaaS audit management platform, complete with custom-designed illustrations, custom template and multi-media. The core message being 'powerfully simple'.Redesigned company website to include CTAs, requirements form, all-new hero banner on the homepage. Retaining the core message 'powerfully simple'

Bengaluru Area, India

Website Overhaul Project

Bengaluru Area, India

• Increased sales leads from partner portals by running mass mailing campaigns and ad campaigns to promote event participation, new product launches, Press Releases, White papers etc. • New Website Creation and lead generation – full ownership of conceptualization, layout design, development, periodic enhancements of the corporate website t-2-m.com. The website saw a 65% growth in visitors in first 3 months and has sustained it for almost a year now• Event management

Bangalore

As Head of Marketing for AppMobility, I helped the start-up with:• Strategic direction: Responsible for value proposition, solution definition & competitive analysis• Created brand identity for AppMobility by designing logo, writing tagline, creating new website and mobile app UI• Content creation and marketing: developed collaterals i.e. sales decks, infographics, product explainer videos, brochures and marketed them on own website, social media

Cleveland/Akron, Ohio Area / Bangalore, India

• As VP-Marketing of this San Diego based financial software start-up, the objective of the marketing function was solely to generate leads. To this end, I helped to-• Built online presence by managing the design/development of new website with clear CTAs• Drip Marketing – Ran a quarterly newsletter campaign including content writing, broadcast and response tracking. This created a steady sales pipeline for the company

United States

Online marketing strategy for a small North American technology company which included website design, content generation and social media marketing. Secondary market research for a Thai organic food manufacurer to enable their entry into two foreign markets

India

The ‘go-to’ marketing person in the BU, I planned & implemented marketing campaigns for the Semiconductors & VLSI business. Positioned the business as the world’s largest 3rd party R&D provider. Accomplishments include:Increased qualified sales leads by 15% through customer acquisition tactics such as cold calling, industry eventsIncreased show leads by 30% and generated visibility and speaking opportunities for company executives in international conferences.As Industry analyst liaison for Wipro, interacted with analysts from Forrester, Gartner to promote Wipro's semiconductor services As media liaison for Wipro's Product Engineering Services, I built relationships with leading journalists from industry publications such as EETimes, EDN, Bloomberg to produce media mentions for Wipro. Ownership of design/content of monthly e-newsletter broadcast to a 2500+ strong engineering audience

India

Worked with the Semiconductor IP group in Semiconductor and System Solutions Business Unit. Conducted a detailed study of connectivity IPs and prepared a report on connectivity IPs that Wipro should focus on building. Also studied important industry associations in this space and made recommendations on Wipro's participation

India

- Worked as a Test Engineer for a Business Provisioning Platform application and a Data Analysis tool of America's largest telecom provider - Responsible for system and regression testing of these applications. - The entire test case set creation and execution was my responsibility. - Handled a training session for my technical team on configuration management software.

Built a point to point file transfer system based on Bluetooth technology. This project was built in Sasken and was demonstrated in the Electronics lab in college

Pgdm, Marketing/It, 4.5

Activities and Societies: Part of the 4-member job placement committee responsible for identifying prospective recruiting companies.

B.E, Telecommunications, 73

Activities and Societies: Completed a certification course on 'Interpersonal skills and Communication'

Pre-University, Physics, Chemistry, Math, 91

Was on the college debate team

High School, General Studies, 95.4

Activities and Societies: Was on the school's debate and quiz teams. Participated and won several inter-school competitions.