Malay Sharma Email & Phone Number

India

Bengaluru Area, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

- Analyzed and compared the performance of historical promotions by calculating lifts in sales and margin due to promo impact over an estimated baseline sale to identify toxic promotions using a multi-linear regression model.- Performed market basket analysis for recommending bundled promotions using bivariate, multivariate regression models and PCA in R; estimated cannibalization effects across various product combinations.- Delivered an automated R code that works on building and implementation of Promo$mart, a flagship product by Impact Analytics, which help the users understand the impact of historical promotions – What worked and what did not, articles and sales that were affected by basket metrics like cannibalization, affinity and pull forward effect. The tool also recommends the optimum price for future promotions using predictive data models.- Worked on Trade spend optimization for a US-based wholesale club chain. Using multi-linear regression model sales were delineated from promotional, seasonality, and holiday effects. Mixed-integer linear programming was used to maximize the ROI keeping business constraints such as budget, marketing collateral limitations and identify: - When an article should be promoted? - Identify articles that needed to be promoted and articles that don’t require promotional efforts. - At what discount should an article be promoted?

Gurgaon, India

Worked on determining the optimal procurement policy for products by applying selective inventory control on different products and forecasted for the products using SPSS with the highest net consumption value in monetary terms.

M.Sc, Operational Research, 66%

B.Sc, Mathematics, 75%

Senior Secondary, 91%

High School, 9.6