Malayika Mehra Email & Phone Number

Buffalo, New York, United States

Rochester, New York Metropolitan Area

Buffalo-Niagara Falls Area

Built a compelling brand narrative & developed campaign copy & creatives utilizing behavioral data as a customer acquisition strategy and to increase brand awareness for a Buffalo-based barbeque restaurant. Was the only agency in class to receive a perfect score.

Buffalo/Niagara, New York Area

• Managed a recreation team of over 40 student employees in the fitness facility to assure delivery of quality services to customers.• Administered over 50 daily transactions like registrations and memberships and overseeing overall building efficiency and security.• Oriented new team members and providing regularly scheduled training and education to other team members.

Buffalo-Niagara Falls Area

• Served as the lead brand & marketing strategist for 6 different departments in the office. Developed and executed marketing plans driven by research and insights.• Developed and implemented innovative brand strategies to boost brand awareness and recall value. Was instrumental in creating an online brand presence for ‘Bulls Team Shop’ from scratch.• Launched and ran over 5 social media accounts to build a digital base for the recreation & intramural services that increased in-store footfalls.• Created a content schedule and calendar for all social platforms to ensure consistency and regularity.

Buffalo-Niagara Falls Area

Built an online database system for entering and recording transactions, membership registrations, training manuals, inventory, budgets and incident reports for a previously paper-only system.

Buffalo/Niagara, New York Area

• Advised over 260 undergraduate students on residential operations, academics, personal and career concerns. Was selected from a pool of over 2000 applicants.• Designed and executed 50 programs on issues like sustainable development, diversity, academic performance, and social acceptance.

Buffalo-Niagara Falls Area

Hosted and consulted on UB Leadership Conferences’18. Commended for initiative, persuasiveness, dependability and excellentcustomer service to over 900 conference guests and clients in addition to delivering clerical support in the main office.

Buffalo-Niagara Falls Area

• Assisted and provided constructive feedback to over 10 peers in developing and enhancing vital career skills.

Buffalo-Niagara Falls Area

• Assisted mentor in enhancing the international student experience at UB by providing insight into the planning of over 4 engagement programs including the International Student Orientation.

Bengaluru, Karnataka, India

• Formulated the campsite on-boarding process & added over 100 new campsites to the existing online roster after extensive research, analysis and consultations resulting in a 15% increase in revenue.• Published new campsite listings & worked with 15 partners utilizing industry-critical market research tools to establish new markets.• Managed the Social Media rollout plan for ‘Pindrop -The Mystery Camping Experience’ – the first secret camping event in India.• Coordinated all communications - website blog posting, social media posts for and with campsite partners.