Maarten A. Email & Phone Number

Charlotte, NC, US

Charlotte, North Carolina Area

Flock Associates is the first and leading marketing integration and effectiveness company. Clients we have helped with transforming their marketing include McDonald's, BAT, Toyota/Lexus, Campbell's and many others.We have offices in London, NY and Hong Kong.Flock is designed to help increase marketing effectiveness through better integrated marketing..

Charlotte, North Carolina Area

With over 25 years of Advertiser and Agency experience, Maarten Albarda offers one-of-a-kind global insight and strategic advice for Marketers, Agencies, Start-Ups, Media Companies and other Marketing Services related businesses, NGO's and charitable organizations in the field of Integrated Marketing Communications. Through my consulting business I work.

Stamford, CT

In May of 2013, WPP’s Sir Martin Sorrell conceded his clients were wasting 15-25% of their advertising dollars, only he didn’t know which 25% exactly was being wasted. Retailing pioneer, John Wanamaker, almost exactly 100 years prior, estimated that number to be 50%.What if we knew what to do with the wasted budget; to redistribute or optimize inefficient.

Greater New York City Area

At AB-InBev I had global responsibility for all aspects of Consumer Facing connections. These include media, digital, Sports & Entertainment marketing, CRM, Licensed Merchandise etc. I reported to the CMO and the CEO.My responsibilities focus on all aspects of Consumer Connections: strategy, capability development and training, process and organisational.

I manage five area's of Marketing Communications: (1) Strategic Connection Planning for our Global Brands that will guide us in the rapidly evolving world of communication opportunities. (2) Agency Operational Management: managing a portfolio of global agency assignments for media, creative and design agencies in terms of fee negotiation, resource.

Managing a department of 20 people. Responsibility for development, execution and implementation of all advertising, media, e-communications, packaging/equipment/graphics look & feel, and sponsoring of events and celebrities.

Led the Integrated Communications department for all brands. Created and managed the FIFA World Cup 2002 local market implementation team. Led the development and management of the World of Coca-Cola Tokyo, and licensed merchandise across Asia.

Led the global team delivering media and communications strategy, planning, buying and implementation.

London, United Kingdom

Led the Europe team for client media and communications strategy, planning, buying and implementation.

Led the media planning, buying, implementation for Philip Morris and Procter & Gamble Europe, Middle East and Africa.

Led the media department of the Leo Burnett Amsterdam office across all clients.

Wrote a column in rotation with other industry columnists.