• Conceptualization and execution of strategies to position the company as a leader in artificial intelligence solutions for B2B users.• Identification of key market segments and definition of distinctive value propositions.• Leading customer acquisition strategies based on data and advanced analytics.• Collaboration with sales and development teams to expand the B2B user base.• Supervision of multifunctional marketing teams, promoting a culture of collaboration and… Show more • Conceptualization and execution of strategies to position the company as a leader in artificial intelligence solutions for B2B users.• Identification of key market segments and definition of distinctive value propositions.• Leading customer acquisition strategies based on data and advanced analytics.• Collaboration with sales and development teams to expand the B2B user base.• Supervision of multifunctional marketing teams, promoting a culture of collaboration and creativity.Optimization of Marketing Strategies:• Continuous optimization through the analysis of metrics and results to adjust and improve marketing strategies.• Efficient management of allocated budgets for marketing campaigns and activities. Show less

Initiated as a Social Media and Community Manager, I evolved into a key player in driving and executing strategic marketing initiatives for the company.