Mariano Alcañiz, Ph.D., is founding director of the Immersive Neurotechnologies Lab (LabLENI) at UPV and Professor (tenure position) of Biomedical Engineering at the Polytechnic University of Valencia.His general research interests hover around a better understanding and enhancement of human cognition combining insights and methods from computer science, psychology, and neuroscience. His work is centered on using empirical, behavioural science methodologies to explore people as they interact in digital worlds, but he also engages in research geared towards developing new ways to produce Extended Reality (XR) simulations. Towards this end, he has been involved in projects related to clinical psychology, neurodevelopmental disorders, consumer neuroscience, organizational neuroscience, education, and training.He has published more than 350 academic papers, in interdisciplinary journals as well domain-specific journals in the fields of biomedical engineering, computer science, psychology, marketing, management, psychology and education. His work has been continuously funded by the Spanish Research Agency and the European Commission for 30 years. He has been coordinator of several national R&D programs of excellence, program coordinator of the Information Society Technology (IST) of the Ministry of Science and Innovation of Spain and he has been the Spanish representative for ICT area at the Horizon 2020 European Research Program Committee. He has also founded several spin-off companies related with his research field.According to the most recent bibliographic review, Professor Alcañiz is among the 10 authors with the highest number of publications worldwide under the topic virtual reality