Michael I. Alcantara Email & Phone Number

Florida, United States

North Miami Beach, Florida, United States

Miami/Fort Lauderdale Area

My specialties:- Residential Listings and Marketing- First Time Home Buyers- Commercial Multi-Family Residentials- Investor Opportunities through Home Remodeling of Single Family Dwellings- Storage Facilities- Sell and Purchase of Small and Online Businesses

Miami, Florida, United States

Working on R&D on an AI Platform that transcends customer service and real estate transactions.

Miami/Fort Lauderdale Area

SWCORP Is a manufacturer of Home Luxury Brands specializing in Home & Kitchen.Develop, execute and analyze strategies for growth, vision and overall performance of all eCommerce channels.Develop and recommend new opportunities to drive sales, visibility, and efficiencies for the growth of eCommerce channels. Develop and evaluate key performance indicators (KPI) of eCommerce business channels while monitoring trends, performance, and identifying any areas of opportunity. Influence process improvement, workflow, and find efficiencies in all sales, marketing, and operational functions.Develop strong, analytical based decision frameworks and processes for evaluating areas such as pricing and promotions.Partner with IT as the business lead on projects to improve reporting tools related to eCommerce business.Manage relationship with third party marketplaces like Amazon and eBay.Research and implement new online marketing initiatives.Preparation of annual budgets, scheduling expenditures, analyzing variances and initiating corrective solutions.Control marketing eCommerce results and take corrective action to guarantee achievement of marketing objectives within targets and designated budget.

Miami/Fort Lauderdale Area

Volta Global is a private investment group active in venture capital, private equity, real estate, and public markets. - Development and execution of Digital Growth Omni-Channel Strategies for partner brands- Conversion optimization, development and tracking analytics of lead funnels- Resource for internal team on implementation of digital marketing strategies utilizing SEO- Lead procurement of content creation and dissemination- Brand migrations to Shopify eCommerce platform including integration with logistics program- Customized Shopify store core theme files utilizing HTML and CSS- Analyze potential investment's digital atmosphere (strengths, weaknesses, competition)- Analyzed paid campaigns and optimize strategies resulting in lower ACOS and increased profits- Create and design funnels through Click Funnels platform- Drive traffic utilizing affiliate marketing platforms and paid search engine marketing- Create and manage influencer network while establishing relationships with influencer managers- Create automation scripts eliminating time-consuming tasks using AppleScript

Miami, Fl

Direct Brand Manager of Natural Skin Care line that sells on Amazon and through Shopify eCommerce store. - Manage Omni-Channel Digital Marketing Strategy using Search, Social, Email, and Influencers- Optimize Amazon Listings and Search Visibility increasing conversions over 30%- Manage Paid advertising increasing profits over 100% by reducing ACOS by more than 75%- Grew Shopify eCommerce website Domain Authority by 190% within 6 months of SEO- Generated hundreds of backlinks utilizing white-hat strategies driven by quality content- Implemented graphical call-to-actions on Shopify store, achieving 15% more conversions- Registered brand in new marketplaces increasing product visibility and sales channels- Optimized product infrastructure and logistics while establishing relationships with new vendors- Development and design of new product utilizing keyword research, and industry trends- Managed sponsorship of partner events increasing brand exposure- Initialized customer interviews and managed ZenDesk requests

Pembroke Pines, Fl

High volume commercial/residential interior and exterior painting service company servicing local South Florida Market▪ Increased profit margins by 25% as PPC campaigns became profitable▪ Design and implemented digital marketing strategies▪ Developed Local Search campaign across key Florida markets▪ Wrote keyword dense copy targeting local market segments implemented schema and rich snippet text to add local weight to page authority▪ Managed WordPress team for maximum on-page optimization including creating synergy between social media and website content distribution▪ Redesigned and streamlined brand and branding initiatives such as Logo, Operational Processes and Proposals▪ Experienced working with SEO/SEM Tools such as SEOmoz, Raven Tools, Hootsuite, SEOquake, Google Analytics

Boca Raton, Fl

International boutique Digital Marketing Agency focusing on creating an online presence for small businesses through omni-channel integrated marketing strategies.• Grew business to over half-million in revenue • Averaged organic traffic growth of 60% per client campaign• Design and implemented omni-channel digital marketing strategies• Developed PPC campaigns across multiple industries with over 4,000 keyword groups• Gained AdWords Certified Partner while personally managing over $10,000 monthly ad spend• Created keyword research analysis during campaign ideation• Audited client web-pages for good on-page optimization practices• Managed content creation team of ten content developers• Developed and release press-releases as part of client reputation management• Consulted with large companies like BookIt.com with annual ad spends of over 24 million dollarsClient Industries: Payment Processing, Health, Travel, Language, Computers, Education, Authors, Consumer Goods

Deerfield Beach, Fl

Florida-based Payment Processing PCI-Level 1 Compliant, emphasizing on designing comprehensive Gateway Processing and Fraud Detection• Managed payment gateway with monthly processing revenue of over $20 million• Improved team processes through automation scripts increasing productivity and effieincy• Principal team player in delivering eCommerce/CMS platform solutions• Import and on-boarding of products for Magento eCommerce Platform• Created automatic InfoPath forms that integrated with SharePoint servers • Created closed internal network for client issues and fraud• Managed client relations and developed Key Performance Indicators for platform reporting suite• Installed and updated international and domestic bank integrations directly in to SQL Database

North Miami Beach, Fl

POS Software developer and Kiosk payment processing company, focused on developing and processing payments through POS systems for telecommunication providers.• Managed e-commerce Product – MyStar123.com• Product Revenue/Usage Analysis• Database creation and management• Executive summaries of product performance• Improved processes through automation• Market research for new/existing products• Determined weak and opportunistic markets while analyzing demographic data• Idea brainstorming for collateral and e-commerce operations• Retention marketing via distributors and dealers• Customer service training• Developed marketing tools for national sales reps• Investigated fraud• Social Media Marketing• Inventory management of PIN based products• Customer Service