Mal Chia

Mal Chia Email and Phone Number

Ecommerce Strategist & Fractional CMO | Co-Founder at Ecom Nation - Australia's Best πŸ† Ecommerce Agency @ Ecom Nation
Mal Chia's Location
Greater Adelaide Area, Australia, Australia
Mal Chia's Contact Details
About Mal Chia

I’m a marketing and digital leader with 10+ years experience driving revenue growth and acquisition at tech-enabled companies. I build high performing teams and take a data-driven approach to solving complex business problems. I excel at helping brands take the next stage in their growth from startups to enterprise.

Mal Chia's Current Company Details
Ecom Nation

Ecom Nation

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Ecommerce Strategist & Fractional CMO | Co-Founder at Ecom Nation - Australia's Best πŸ† Ecommerce Agency
Mal Chia Work Experience Details
  • Ecom Nation
    Co-Founder
    Ecom Nation Sep 2021 - Present
    Adelaide, Au
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  • Ecom Nation
    Managing Director
    Ecom Nation May 2023 - Present
    Adelaide, Au
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  • Ecom Nation
    Director
    Ecom Nation Sep 2021 - May 2023
    Adelaide, Au
    Director of an ecommerce growth advisory helping brands from strategy to execution. I do business development, strategy and support a team of experts in paid media, email marketing, automation, SEO and Shopify development.
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  • Nora ~ National Online Retailers Association
    Advisory Board Member
    Nora ~ National Online Retailers Association Jun 2022 - Present
    Sydney, Nsw, Au
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  • Maison De SabrΓ©
    Fractional Cmo
    Maison De SabrΓ© Jan 2022 - Present
    Sydney, New South Wales, Au
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  • Mal Chia & Associates
    Fractional Cmo
    Mal Chia & Associates Mar 2008 - Present
    Adelaide, Au
    Consultant CMO and e-commerce advisor. I help tech startups and e-commerce brands achieve rapid growth and scale.
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  • Airrobe
    Advisor
    Airrobe Jun 2022 - Aug 2024
    San Francisco, California, Us
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  • Airrobe
    Vp Of Marketing
    Airrobe Aug 2021 - Jun 2022
    San Francisco, California, Us
    Building the growth and retention function at an ecommerce startup that's solving fashion's waste problem by diverting clothes from landfill and giving them a second life.
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  • Good Empire
    Chief Marketing Officer
    Good Empire Aug 2021 - Oct 2021
    Stirling, South Australia, Au
    Short-term engagement leading the marketing and product function through an equity crowdfund and launch.
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  • Ryderwear
    Chief Marketing Officer
    Ryderwear Dec 2019 - Aug 2021
    Adelaide , South Australia, Au
    Originally hired to build and launch the Pushh training app, I was soon appointed as the first Chief Marketing Officer with overall accountability for global marketing and growth. Rebuilt the entire marketing organisation, instilled a data led approach to decision-making and implemented a new martech stack around Shopify Plus resulting in 170% revenue growth in CY20 as well as significantly improving CAC ad CLTV.
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  • Ryderwear
    Head Of Pushh
    Ryderwear Jun 2019 - Aug 2021
    Adelaide , South Australia, Au
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  • Pushh Fitness
    Head Of Operations
    Pushh Fitness Jun 2019 - Apr 2021
    Adelaide, South Australia, Au
    Led the operations, marketing and development of a startup fitness app. Inheriting the app from an agency, I built an in-house development team and marketing team that rapidly scaled the app to 30k+ users through the early stages of the global pandemic, including pivoting towards home workouts and challenges.
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  • Augment Space
    Advisory Board Member
    Augment Space Sep 2018 - Dec 2019
    Sydney, New South Wales, Au
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  • Mybudget
    Senior Marketing Manager
    Mybudget Sep 2018 - Jun 2019
    Adelaide, South Australia, Au
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  • Mybudget
    Digital Marketing Manager
    Mybudget May 2018 - Sep 2018
    Adelaide, South Australia, Au
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  • Skycity Adelaide
    Digital And Customer Experience Manager
    Skycity Adelaide May 2017 - May 2018
    Adelaide, South Australia, Au
    Lead the digital transformation of the marketing and loyalty teams in the lead up to the $330m expansion. Focus on building the technology stack to manage the end-to-end customer journey and implementing performance campaigns delivering footfall to the property. Overall management of the digital, creative and customer support functions.
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  • Uber
    City Lead - Ubereats
    Uber Aug 2016 - May 2017
    San Francisco, California, Us
    Transitioned to UberEATS to launch in Adelaide. Recruited and led the local restaurant and courier operations teams. Drove the rapid expansion of restaurants, delivery area and customer base while keeping a handle on per unit economics and retention.
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  • Uber
    Senior Marketing Manager
    Uber Nov 2014 - Aug 2016
    San Francisco, California, Us
    Led the South Australian operations for Uber, helping to launch and rapidly grow driver and rider demand. Senior member of the marketing team, leading insights, city partnerships and major events. Helped to launch Canberra and other regional markets by establishing processes to launch remotely and at scale.
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  • Musio Pty Ltd
    Ceo & Co-Founder
    Musio Pty Ltd Jul 2013 - Aug 2015
    I co-founded Musio to make submitting music demos to labels and radio stations more transparent and reliable. After a decade spent in the music industry, I recognised a fundamental problem with how the majority of music was being submitted. As CEO, I oversaw all aspects of the business and had direct responsibility for marketing, sales, capital raising, customer support and product management.
  • Communikate Et Al
    Digital Account Director
    Communikate Et Al Jan 2014 - Dec 2014
    Norwood, South Australia, Au
    I led the digital practice for communikate et al. I was responsible for driving growth of the digital business and delivery of all digital projects incl. digital strategy, SEO/SEM, website development, inbound marketing and lead generation.
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  • Communication Junction
    Co-Host
    Communication Junction Feb 2011 - Oct 2014
    I'm the co-host of a marketing podcast with Sarah Thomas and Jason Neave. Each episode we discuss the intersection of digital marketing, social media and PR with a distinctly Australian flavour.
  • University Of Adelaide
    Lecturer
    University Of Adelaide Jul 2010 - Oct 2014
    Adelaide, South Australia, Au
    Guest lecturer on digital media for Business School and School of Media in: Media Research Methods; Consumer Behaviour; Digital Futures; E-Marketing and New Media.
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  • University Of Adelaide
    Digital & Social Media Manager
    University Of Adelaide Feb 2012 - Sep 2012
    Adelaide, South Australia, Au
    After 2 years, my title at the University was changed to recognize my portfolio and the importance of digital and social media within marketing and across the organisation. Chair of the Social Media Working Group and leading the transformation into a social business.
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  • University Of Adelaide
    Digital Media Strategist
    University Of Adelaide Mar 2010 - Feb 2012
    Adelaide, South Australia, Au
    Responsible for defining and delivering the central digital marketing strategy. In less than 2 years, successfully revolutionised how the University uses digital channels to communicate and engage with prospective and current students. Highlights include:- Leading the top-level redevelopment of adelaide.edu.au- Implementing a dynamic social media program regarded as one of the best in the Australian higher education sector- Integrating digital thinking throughout the marketing department and the organisation- Extracting insights from analytics and social media monitoring to drive data-driven marketing decisions
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  • Noq Apps
    Digital Marketing Manager
    Noq Apps Sep 2012 - Mar 2013
    As the marketing lead at a mobile software development startup, I generated qualified leads through a combination of inbound marketing, social media and display advertising. Managed all aspects of marketing including media, trade shows, sponsorships and publications. Directly contributed to NPD through user research and data analytics.
  • Square Holes
    Account Manager & Digital Strategist
    Square Holes Sep 2008 - Mar 2010
    Adelaide, South Australia, Au
    Led the digital practice at a boutique marketing agency. Core focus on user research, social media, campaign planning and analytics.
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  • Fresh927
    Station Manager
    Fresh927 Jul 2007 - May 2008
    Adelaide, Sa, Au
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  • Adelaide Fringe
    Online Marketing Coordinator
    Adelaide Fringe Sep 2006 - Jul 2007
    Adelaide, South Australia, Au
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  • Fabric Promotions
    Owner
    Fabric Promotions Jun 2001 - Jul 2007

Mal Chia Skills

Digital Marketing Digital Strategy Social Media Digital Media Web Analytics Marketing Strategy Email Marketing Marketing Communications Social Media Measurement User Experience Business Development Marketing Strategy Public Speaking Management Sem Crm Lead Generation Mobile Marketing Web 2.0 Analytics Online Communications Online Advertising Integrated Marketing Strategic Planning Leadership Content Strategy Adobe Creative Suite Seo Entrepreneurship Mobile Applications Brand Development Google Analytics Podcasting Campaign Plans Sponsorship Social Media Advertising Advertising Campaign Planning Marketing Automation Social Media Marketing Social Media Monitoring Start Ups Online Marketing E Commerce Public Relations New Media Web Content Management Web Content Web Marketing Copywriting Seo Audits

Mal Chia Education Details

  • University Of Adelaide
    University Of Adelaide
    Commerce (Marketing)
  • University Of Adelaide
    University Of Adelaide
    Commerce
  • Flinders University
    Flinders University
    Behavioural Science
  • Flinders University
    Flinders University
    Bachelor Of Laws - Llb

Frequently Asked Questions about Mal Chia

What company does Mal Chia work for?

Mal Chia works for Ecom Nation

What is Mal Chia's role at the current company?

Mal Chia's current role is Ecommerce Strategist & Fractional CMO | Co-Founder at Ecom Nation - Australia's Best πŸ† Ecommerce Agency.

What is Mal Chia's email address?

Mal Chia's email address is ma****@****.com.au

What is Mal Chia's direct phone number?

Mal Chia's direct phone number is +614143*****

What schools did Mal Chia attend?

Mal Chia attended University Of Adelaide, University Of Adelaide, Flinders University, Flinders University.

What are some of Mal Chia's interests?

Mal Chia has interest in Social Media, Tweetdeck, Kevin Durant, Arts And Culture, Digital Strategy, Youtube, Barack Obama, Nathan Fillion, Children, Web Analytics.

What skills is Mal Chia known for?

Mal Chia has skills like Digital Marketing, Digital Strategy, Social Media, Digital Media, Web Analytics, Marketing, Strategy, Email Marketing, Marketing Communications, Social Media Measurement, User Experience, Business Development.

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