Malcolm Gray Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

I helped grow the Woolworths at Work brand from its earliest presence in market, into the established offering we see today.I set up the internal creative studio, where I partner with a cross-functional team of 4, along with external production partners. I collaborate with the marketing, brand, leadership, and customer-facing teams to interpret briefs.

Sydney, Australia

At Eatery, I partnered with clients and stakeholders to deliver category-defining brands, effective creative campaigns, and engaging brand experiences.My work included brand workshops, brand strategy development, brand positioning development, creative platform development, messaging platform development, integrated campaign development, creative asset.

Sydney, Australia

Art direction, design and copywriting projects for various Sydney agencies including MKTG, Sweeting and Chisel.

Sydney, Australia

At Toast Creative I led a cross-functional team that rebranded Cabcharge Australia into its next phase as A2B. My role spanned relationship management of C-suite executives, project management, concept development, art direction, video production and digital production. The A2B brand was voted in at Cabcharge Australia’s AGM, then successfully launched at.

Sydney, Australia

At Channelzero I led a multidisciplinary team that created category-defining brands and campaigns across online and offline channels. Key achievements included the iconic Weet-Bix "How many do you do?" campaign for Sanitarium Australia, featuring world champion surfer Stephanie Gilmore and Socceroos legend Tim Cahill.Other achievements included the "Big.

Sydney, Australia

Under my creative leadership Toast won its first global client - prestige property developer Sekisui House. We then created a body of high-profile creative work including relaunching their corporate brand, followed by the multi-award-winning property project The Orchards.creative leadership | concept generation | art direction | client relationships | team.

Sydney, Australia

Strategic creative for various clients like Canadian Club, Core Logic, Jim Beam & Suntory.

Sydney, Australia

Strategic creative & design on various accounts including Arnotts, Eclipse, Nestlé, Nicabate, Taubmans & Rexona.art direction | design | stakeholder engagement | supplier management

Melbourne, Australia

As creative lead, I helped The Collaborative Agency win a key account with property services aggregator Direct Connect, as well as creating and producing integrated campaign content for brands including Toshiba, Teneo and Unlimited Water.strategy & ideation | stakeholder engagement | art direction & design | supplier management | photography production |.

Melbourne, Australia

Art direction and design for Melbourne advertising agencies including Cummins & Partners, The Marketing Arm, Frontier and the Collaborative Agency.strategy & ideation | art direction & design | stakeholder engagement | supplier management

Melbourne, Australia

Lead art director for Chemmart Pharmacies and Maxxia Finance, creating multiple campaigns and award-winning catalogue designs. Project-based concepts and designs for Beyond Blue, Cancer Council, Ford, Kraft, Mattel, Melbourne Writers Festival and Shell.strategy & ideation | art direction | branding | design

Melbourne

Various projects for Melbourne advertising agencies and design studios including Leap & ASAP.

380 St Kilda Rd Melbourne

Lead art director on Officeworks. Project-based concepts and design for BMW, Crown Casino, Crown Lager, Essendon Football Club, Killawarra, Karloff, Liquorland, McCain, McCormick, Penfolds, Rosemount and Yellowglen. Key achievements included co-creating the McCain Purely Potato campaign.

Melbourne, Australia

Branding, Signage and POS for various clients including Nova FM & Bettina Liano.

Melbourne, Australia

Publication, branding and packaging design: Gandel Museum, Richmond Fellowship, Victoria & Albert Museum.

Melbourne, Victoria, Australia

Various branding projects for small businesses.

Bachelor Of Design, Communication And Graphic Design

Bachelor Of Fine Arts - Bfa