Versatile and horizontal role sitting adjacent to the CEO. My broad mandate is to spearhead operational improvements and special projects during a period of rapid growth and change.My primary duties currently include:- Business Operations (company goal-setting, standardized reporting/data analysis across business units, internal comms and tooling)- Special Projects (investor relations, pricing analysis, strategic partnerships, thought leadership, research)

Responsible for all strategic planning, hiring, and day-to-day operations of the marketing organization at Formic. As a team, we generated hundreds of millions of dollars in qualified pipeline and built an industry-leading brand from the ground up. In addition, was responsible for the channels/tactics outlined below. Everything marked with an (*) I was the primary owner, otherwise I was working alongside the stellar individuals on the Formic marketing team. - Demand Generation (performance marketing*, events, email marketing*, SEO*, content marketing, customer stories)- Positioning (ICP identification, positioning, sales collateral)- Brand & Comms (brand design, website*, ad creative*, PR*) - Marketing Operations and Reporting (Hubspot, leadership reporting*)Also led Sales Development and Sales Operations (10+ employees across three business units) until the beginning of '23.

Employee #5, led all marketing, sales operations, GTM strategy and planning, business operations, and more as Formic achieved a series of "firsts."

Lorimer Ventures is a Brooklyn based investment syndicate made up of founders, operators, and financial professionals who have experience building companies from pre-revenue to post-IPO. At our core we strive to be a trusted partner and offer founders the guidance and advisory to help scale their concepts from seed to exit.

Research, product positioning and market testing, reporting and trend analysis, sales operations and enablement

The Go-to-market team is responsible for two main areas of the product development lifecycle:- Early research and market testing on new initiatives to define product-market fit and messaging- Pre-launch sales for new Yext products to drive early revenue and adoption of new product- Spent the fall of 2018 in Berlin, London, and Paris to support the launch of Yext for Events, the latest offering from Yext.

Concept and implement strategic initiatives to improve efficiency in the Enterprise, Mid-Market, and Partner sales channels during a time of rapid growth and internationalization. This includes but is not limited to:- Evaluating, implementing, and training reps to use new sales technologies- Assisting in the planning and implementation of a recurring and ever-evolving new hire onboarding program- Rolling out new products and processes to our internal teams via training and creation of support documentation- Growing, managing, and digitizing our knowledge base- Created the framework and process for our recently formed Enterprise and Mid-Market Sales Development Representative teams, which has grown to be over 10 reps, has sourced over 200 meetings, and exceeded quota and pipeline expectations since the team's inception- Generated and implemented all global lead routing protocols in the Enterprise and Mid-Market spaceRecognition for Yext50 Best Small and Medium Companies to Work For, Fortune and Great Place to Work, 2015America's Most Promising Companies, Forbes, 2014CNBC Disruptor 50 List, CNBC, 201450 Best Small and Medium-Size Companies to Work For, Fortune and Great Place to Work, 2014Best Solution for Enterprise Brands, Streetfight, 201520 Most Promising Financial Services Technology Solutions Provider, CIOReviewDeloitte's Technology Fast 500, 2016Crain's Fast 50, 2016

- Spearheaded the creation of the New York Jets’ 2014 and 2015 season ticket campaigns. These two campaigns encompassed print, out-of-home, digital, TV, radio, and social media advertising.- Worked in conjunction with a 25+ person marketing team for the touring show The Marvel Experience to generate print ads, newspaper wraps, out-of-home advertising, radio spots, and two cinema-quality TV spots.- Coordinated the generation of messaging and strategy across print, video, and digital for the RossInitiative in Sports for Equality (RISE). Produced PSAs featuring famous personalities such as Jalen Rose, Jim Harbaugh, Draymond Green, Bradley Beal, Chandler Parsons, and more. Oversaw design and coding teams across multiple companies to develop the RISE website under a tight deadline.- Organized and supported the creation of The Miami Dolphin’s new stadium announcement and season ticket renewal packet.- Key accounts include: The New York Jets, The Marvel Experience, The NFL, Conde Nast (Teen Vogue), Build America Mutual, Aereo, Kikkerland Design, Bazzini Nuts, No Labels, Truveris, The Miami Dolphins, The Ross Initiative in Sports for Equality, and TravelClick.

- Successfully hired, trained, and managed 11 station employees and more than 50 DJ’s. Restructured the station’s workflow to optimize productivity and cut costs.- Redesigned and revitalized the station’s website to make the domain easier to edit. Created and contributed to a station blog to expand the station's online presence.- Implemented the in-station use of Twitter and doubled WMHB’s Facebook “likes.” Digital and print efforts resulted in the highest listening rates in three years.- Coordinated and promoted unique programming for the station.

- Corresponded with record labels, promoters, and artists to receive and review new music for the station- Constructed and submitted CMJ chart selections on a weekly basis

- Led freshmen orientation trips (canoeing and rock climbing). Served as a resource as the group adjusted to college life.

- Selected as one of eight summer interns from a pool of 300+ applicants to conduct market research and generate strategies for CIEE’s newly created Custom Program department. - Familiarized myself with the study abroad market and constructed comprehensive competitor analyses. Aggregated spreadsheet data to create new cost databases for CIEE’s various global study abroad destinations.- Presented strategic recommendations to 40+ co-workers, including the executive board of the company.

- Tabled at MPR-sponsored events and concerts to promote the MPR brand. Identified and coordinated with over 40 Minnesota colleges and Universities to promote The Current during campus move-in days.- Supervised dozens of volunteers at The Current’s “Rock the Garden” event (10,000 attendees).

- Mentored and oversaw a cabin of campers. Managed 5 employees as head of the canoeing project. Hosted talent shows.- Oversaw the logistics and safety for backpacking and canoeing trips ranging from 3 to 14 days long.

- Welcomed incoming freshmen and served as a liaison between the administration and students.- Organized and hosted social events to build community within the dorms.

- Engaged with and sold soccer gear to customers, occasionally in Spanish.