Malcolm Heath Email & Phone Number

Texas, United States

At DSRPTV Solutions (Disruptive), we're breaking the mold of traditional marketing solutions, business perspective, and client-centric opportunities to drive growth, value, and proficiency. We are a marketing partner of a different breed. We're not just an agency, we're a PARTNER. We don't just look at the vanity metrics, our purview expands far outside of your ad accounts to ensure your business is THE prominent solution for your clients. We want to help your business disrupt the digital timeline by helping you brand, reach, engage, and own your market, then we want to ensure you retain those clients for life through broad perspective/multi-industry insights to tailor a solution that is out of the box and unique to your business.Areas of Experience / Accomplishment:Consulting - We provide strategic perspective and experienced guidance for marketing agencies, service businesses, client success teams, performance management teams, and operations teams. Our partnership is not defined by contracts, rather, the ability to be the one-call solution for anything that the business needs.Brand and Reputation - We provide our clients with brand definition, reputation management, and brand consultation to establish a new level of client and stakeholder engagement and perspective, internally and externally. Marketing - Full funnel, omni-channel, and comprehensive marketing services. Reach your customers where they are and ensure you and your company is their most recognizable and valuable choice when it’s time to convert. We don’t just want the quantity, we expect quality, from strategy to execution.Digital Solutions / Tech Stack Consultation - A businesses digital solution set, now days, are the major organs in an organization, facilitating life, strength, and growth. Make sure that you have the right tools in place and you are maximizing the value received from each program in your stack to ensure you are operating at a level above the rest.

Sherman, Texas, United States

Remote

Kansas City, Missouri, United States

• Building, leading, and scaling a digital marketing SaaS product, delivering 100% growth in the first 6 months of involvement.• Designed and implemented support management systems and workflows (client engagement standards, on-boarding processes, defined SLA’s, built a client database, established client reporting, etc)• Oversee day-to-day department operations by fostering professional relationships between internal teams and vendor teams, assisted with client engagement and account growth, and facilitated a department merge to combine two digital departments into one, reducing department overhead, and providing a better client experience via a reduction in outreach• Collaborate with sales executives to create sales enablement tools and resources, and act as a SME on any client sales calls.• Implemented employee growth initiatives to drive performance improvement from individual contributors by fostering a mentor/mentee relationship training on key areas of opportunity

Consulted with an Outsourced CMO Style Agency specializing in Dealership Clientele. Managed a portfolio of accounts to learn scope and reach of services and to identify optimization opportunities within the team and operations. Designed and Implemented a Task / Project Management system to assist with deliverable consistency, project management, communication cleanliness and to increase operational efficiency within the organization's hierarchy.

• Designed, implemented and monitored processes to support short and long-term business success by identifying and tracking operational KPI’s to promote efficiency and profitability.• Designed and implemented support management systems and workflows (support queue, call logging, escalation processes, client database, client reporting, etc)• Oversaw day-to-day support operations by fostering professional relationships between internal teams and vendor teams, as well as utilizing available resources to design client databases and recurring client operational processes• Implemented internal training cadences to increase internal employee skills and promote a culture of collaboration and cross functionality.• Transformed department culture resulting in improved morale, greater operational efficiency, collaboration between departments, and increased employee retention.Selected Accomplishments:• Created and implemented processes to decrease client onboarding timeframes by implementing automation, identifying efficiency opportunities, and collaborating with Vendor teams resulting in a 45% decrease in average client onboarding time.• Built a client database that identified over $600k of missed billable items.• Lead a team through client growth of over 200% over a 3 month period• Lead a team of up to 12 direct reports

Dallas, Texas

• Responsible for maintaining a portfolio of over $450,000 of Monthly Recurring Revenue and an advertising portfolio of up to $40,000/mo • Strategized with C-Level executives to create plans to increase sales, website performance, advertising ROI, and operations• Maintain client satisfaction through consistent analysis and optimizations of their online presence (website, social media, advertising, etc) • Created multiple opportunities that increased yearly revenue by over $400,000 (from a non-sales position) in 8 months• Partnered with sales team to help win a major client’s business by being the subject matter expertSelected Accomplishments:• Maintained the largest portfolio of accounts organization-wide representing over $5M of revenue and an effective churn rate of less than 4% over a two year period.• Built a Client Management Databased that identified over $600k/mo of billable items, leading to increased revenue• Spearheaded continuous improvement initiatives to increase operational excellence and development (resulting in a decrease in department churn by 30% and a 10% increase in client upsells)

Responsible for handling marketing operations for 4 dealerships, including but not limited to, website management and improvement, CRM management, SEM/SEO campaigns, radio, newspaper, content creation, and more.• Handled all communication to and from Vendors to appropriate management to ensure proper operation and execution of projects,campaigns and day to day operations.• Designed and ensured quality in all client facing material (social media, website, banners, billboards, display ads, etc).• Successfully established and maintained exceptional working relationships between myself and vendor teams to ensure quickturnaround, high quality work, and efficient workflow.• Negotiated contracts and budgets for new advertising campaigns, successfully saving over $55,000 in radio advertising spend whileincreasing frequency of spots, increasing potential customer reach, and saved upper management time by writing and recording spots.• Created multiple processes that included best practices for implementation, operational tasks, quality assurance, and vendormanagement.• Coordinated and managed SEM campaigns which included planning, targeting, gathering audience information, keyword lists, andcreative, which increased website traffic by 108% and increased new users by 88% over the course of 3 months.Selected Accomplishments:• Launched and managed social media marketing campaigns (Facebook and Instagram) which increased page likes by 69%, page reach by 118%, and post engagement by 83%.• Increased and managed annual marketing budget from $200k to $400k• Optimized CRM operations and follow-up processes which resulted in an increase in lead closing rate by 70%

Incorporated extensive sales training in delivering an exceptional client experience.Responsible for leading/launching organizational excellence, providing thought leadership in developing practical solutions to complex problems. Process Improvement Team LeaderLed and participated in a team of cross functional employees through implementation of the Malcolm Baldrige Performance Excellence Framework in close relationship with senior management.Represented the company as the Client Focus Leader during site visit, focusing on process management and Client Concern Resolution.Leader and participant on multiple performance improvement efforts to improve efficiency, safety and overall employee and client experience

Business Administration And Management, General

Associate'S Degree, Business Administration And Management, General