Malcolm Murray Email & Phone Number

• Supervised marketing and database departments consisting of nine full-time employees, as well as ongoing relationships with a dozen vendors; collaborated with CEO, COO and CFO as member of executive team making organizational decisions• Managed year-round calendar of direct mail and online fundraising campaigns; analyzed results to determine and refine strategy which increased direct response revenue from $5.7 to $10.6 million, including 225% online revenue growth and 288% sustainer… Show more • Supervised marketing and database departments consisting of nine full-time employees, as well as ongoing relationships with a dozen vendors; collaborated with CEO, COO and CFO as member of executive team making organizational decisions• Managed year-round calendar of direct mail and online fundraising campaigns; analyzed results to determine and refine strategy which increased direct response revenue from $5.7 to $10.6 million, including 225% online revenue growth and 288% sustainer revenue growth• Worked directly with Board of Directors on special projects, such as the strategic plan committee and working groups; drafted strategic plan narrative approved by board, adopted by organization and shared with funders• Directed website design, content and function; launched award-winning redesign in 2016, increasing average session duration and pages per session while decreasing bounce rate• Co-produced More Than a Meal, a virtual benefit which raised more than $800,000; produced all other video content for live events and website• Coordinated brandscape audit and focus groups leading to new logo and tagline, as well as an updated style guide; provided editorial oversight and enforced brand guidelines for organizational materials: annual report, newsletters, event journals and additional collateral• Conceived press pitches and opportunities to increase earned media, including delivery of the 50 millionth meal, opening of new warehouse and the 40th anniversary celebration• Prepared and tracked annual expense budgets for direct marketing, digital marketing, communications and database; set revenue goals and reforecast throughout fiscal year• Led social media efforts to enhance audience, reach and engagement, gaining an additional 55,000 followers on Facebook and initiating organization’s presence on Instagram • Oversaw selection of organization’s first caging service vendor, as well as all data integrity measures and list segmentation Show less

• Developed a differentiated independent reading program focused on student achievement; built a leveled classroom library featuring high-interest books and authors• Taught mechanics of essay writing, including how to develop a thesis statement and construct a paragraph; assisted students throughout the writing process• Used student data to drive preparation for standardized state exams• Conducted one-on-one student reading and writing conferences to monitor student growth •… Show more • Developed a differentiated independent reading program focused on student achievement; built a leveled classroom library featuring high-interest books and authors• Taught mechanics of essay writing, including how to develop a thesis statement and construct a paragraph; assisted students throughout the writing process• Used student data to drive preparation for standardized state exams• Conducted one-on-one student reading and writing conferences to monitor student growth • Collaborated with other teachers at grade level to support students in content area projects• Organized and led field trips• Prepared student progress reports and report cards; headed parent-teacher conferences Show less

• Ran the direct mail fundraising program which raised $1 million per year: set mail plan and income goals, oversaw content and design of mail pieces, determined list rentals, analyzed program results • Managed institutional branding campaign, including design of new logo and relaunch of organization’s website• Directed production of informational video for annual award dinner: developed concept, wrote and edited script, coordinated location filming, supervised editing process•… Show more • Ran the direct mail fundraising program which raised $1 million per year: set mail plan and income goals, oversaw content and design of mail pieces, determined list rentals, analyzed program results • Managed institutional branding campaign, including design of new logo and relaunch of organization’s website• Directed production of informational video for annual award dinner: developed concept, wrote and edited script, coordinated location filming, supervised editing process• Coordinated content, design, printing, and distribution of institutional marketing materials, including annual report, newsletters and brochures • Guided all volunteer and fundraising activities of board-affiliated junior committee• Liaised with press representative to create media plan and ensure event coverage Show less

• Organized annual direct mail campaign for member acquisition• Created new family membership tier to increase revenue; established and implemented family member benefits, including seasonal activity packets, monthly kids club days and parties• Planned annual gala silent auction: solicited items, wrote auction catalog, designed auction displays, managed event logistics, oversaw fulfillment• Coordinated member open house: invitations, event materials, artist contracts, staffing… Show more • Organized annual direct mail campaign for member acquisition• Created new family membership tier to increase revenue; established and implemented family member benefits, including seasonal activity packets, monthly kids club days and parties• Planned annual gala silent auction: solicited items, wrote auction catalog, designed auction displays, managed event logistics, oversaw fulfillment• Coordinated member open house: invitations, event materials, artist contracts, staffing, catering, on-site logistics• Wrote and edited newsletter, member letters, specialized appeals and marketing copy• Supervised part-time membership assistant Show less

• Managed membership program: maintained member database, prepared all member correspondence, implemented member rewards program, planned member receptions• Organized annual direct mail campaigns for both member and subscriber acquisition• Assisted in planning of annual benefit: generated advertising for benefit journal, designed journal, solicited items for silent auction• Coordinated design, printing and distribution of marketing materials, including showbills, postcards, flyers… Show more • Managed membership program: maintained member database, prepared all member correspondence, implemented member rewards program, planned member receptions• Organized annual direct mail campaigns for both member and subscriber acquisition• Assisted in planning of annual benefit: generated advertising for benefit journal, designed journal, solicited items for silent auction• Coordinated design, printing and distribution of marketing materials, including showbills, postcards, flyers, posters, and display ads; wrote and edited quarterly newsletter Show less

• Evaluated program proposals and made initial decisions (rejection/acceptance) regarding submissions; informed producers of decisions• Tracked all program proposals and submissions under consideration for PBS national schedule; maintained the PBS program proposal and pipeline databases• Edited and wrote program descriptions for quarterly long-lead report; distributed externally and formatted for PBS intranet• Hired, trained and supervised department’s part-time assistant

• Monitored internal viewer services message boards; posted information about past television programs and other research

• Responded to phone calls, letters and e-mail from viewers• Co-wrote viewer services FAQs; created and updated viewer response templates

Master’S Degree, English/Language Arts Teacher Education

Bachelor’S Degree, English Language And Literature, General

High School