• Core responsibility of setting up and handling multiple Advertiser campaigns throughout campaign lifetime and to ensure its successful delivery to the concerned audience.• Using 3rd party ad tags, Rich Media creative, and Glam built custom products responsible for higher budget bursts.• Monitoring campaigns delivery across GlamAdapt ad server and other 3rd party ad serving systems.• Identify strategies for maximizing advertiser ROI, CTR optimization, and performance bucket and… Show more • Core responsibility of setting up and handling multiple Advertiser campaigns throughout campaign lifetime and to ensure its successful delivery to the concerned audience.• Using 3rd party ad tags, Rich Media creative, and Glam built custom products responsible for higher budget bursts.• Monitoring campaigns delivery across GlamAdapt ad server and other 3rd party ad serving systems.• Identify strategies for maximizing advertiser ROI, CTR optimization, and performance bucket and thus recommend campaign pacing and optimization modifications.• Review Campaign Status Report using Automated CSR tools with Manager/Team and Sales weekly for latest update on campaign delivery.• Act as the point of contact for the Sales/Client for campaign performance queries and other issues.• Troubleshoot ad creative issues that impact tracking, implementation, or reporting, and also working closely with Publisher Network team to solve issues concerning Glam Ads on the Publisher sites.• Support On-Call program to enhance campaign and quality support.Inventory Reservation:• Working as a resource for the sales team for inventory questions.• Providing estimates of the inventory avails to the Sales team before sending out the RFP to the client and making the site reservations.• Using the Business objects and Analysis reporting and the Ad-Server Query Tool to calculate and estimate inventory avails.• Calculating inventory avails across different Verticals-Channels and Affiliates, Geo-Targeting, Ad-Sizes, different Ad-Categories for the requested period of time analyzing the Delivery reports of past. Show less

My work responsibilities include the following:• Worked on DART, ATLAS and MediaMind adservers.• Trafficking according to the requests sent through Salesforce.• Creation of new campaigns, Trouble shooting on any specific campaign as requested by client.• Prioritizing tickets according to the request , assigning these requests to other team members as well as managing the queue .• Validate JavaScript embedded creative.• QA of the trafficked campaigns /… Show more My work responsibilities include the following:• Worked on DART, ATLAS and MediaMind adservers.• Trafficking according to the requests sent through Salesforce.• Creation of new campaigns, Trouble shooting on any specific campaign as requested by client.• Prioritizing tickets according to the request , assigning these requests to other team members as well as managing the queue .• Validate JavaScript embedded creative.• QA of the trafficked campaigns / requests.• To conduct trainings for new employees.• Maintaining SLA and delivery of tags or request within allotted SLA.• Reporting to the On-site Process manager/Operations Manager.• Handling Value Add, Campaign management tickets.• Maintaining updates regarding tags/ special client requests and delivery.• Generating reports for reporting purpose.• Pulling reports as per client request. Show less