Malcolm Straker

Malcolm Straker Email and Phone Number

Senior Digital Marketing Specialist @ Mitrex - Building-Integrated Solar Technology
Toronto, ON, CA
Malcolm Straker's Location
North York, Ontario, Canada, Canada
About Malcolm Straker

I am an experienced Creative with 6+ years of expertise crafting robust branding strategies and marketing assets. Skilled in leading and managing teams to drive brand growth through comprehensive campaigns. Proven success in increasing customer engagement by 25% during the pandemic and optimizing UI/UX design for enhanced user experience. Proficient in utilizing Adobe Creative Suite and digital platforms for creating designs, and implementing effective marketing strategies that have resulted in a 47% increase in e-commerce platform sales. Expertise in managing comprehensive Google Ad campaigns, leveraging email marketing software to enhance outreach, and utilizing management tools and post scheduling to ensure all deliverables are met on time. Proficient in data visualization, HTML, CSS, and attention to detail. Experience collaborating with senior executives to create compelling pitch decks and establish consistent branding guidelines.

Malcolm Straker's Current Company Details
Mitrex - Building-Integrated Solar Technology

Mitrex - Building-Integrated Solar Technology

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Senior Digital Marketing Specialist
Toronto, ON, CA
Website:
mitrex.com
Employees:
57
Malcolm Straker Work Experience Details
  • Mitrex - Building-Integrated Solar Technology
    Senior Digital Marketing Specialist
    Mitrex - Building-Integrated Solar Technology
    Toronto, On, Ca
  • Daymak
    Creative Team Lead
    Daymak Mar 2024 - Present
    Toronto, Ontario, Canada
    As the Creative Team Lead at Daymak, a leading electric vehicle company in Toronto, I spearhead the creation of dynamic presentations, email templates, visual assets, and direct impactful social media and marketing campaigns. Leveraging creativity and strategic insight, I drive brand consistency and innovation, enhancing our digital footprint and conveying our mission for a sustainable future. Through collaborative leadership, my team and I aim to elevate Daymak’s presence in the electric vehicle industry, inspiring change towards greener mobility.
  • Freelance
    Graphic Designer
    Freelance Jan 2023 - Mar 2024
    Toronto, Ontario, Canada
    Partnered with CEO and legal team to create a compelling pitch deck to attract Venture Capitalists and secure vital investments for company growth.Company is currently using pitch deck to secure $26.5 million in Series A funding.Played a key role in designing the company’s logo and establishing consistent branding guidelines for a cohesive and impactful visual identity throughout the presentation.Implemented data visualization by creating custom infographics on Adobe Illustrator andimporting the designs to PowerPoint, Slides, and PDFAchieved project success by using design principles and best practices while effectively communicating with representatives of the company.
  • Direct Global / Direct Co-Ops
    Director Of Digital Marketing | Graphic Designer
    Direct Global / Direct Co-Ops Nov 2020 - Mar 2024
    Toronto, Ontario, Canada
    Proficiently led and managed a compact team of 3 Graphic Designers, collaborating closely with the CEO and VP to craft and execute robust branding strategies.Contributions extended to the creation of compelling visual content for marketing campaigns, business presentations, customized email templates, and social media materials.Used analytic software such as MailChimp to better manage email marketing campaigns and reach out to customers, resulting in an increased customer engagement by 25% during the pandemic.Using Indesign, Photoshop and Illustrator; created content, graphics and mock ups for newsletters, products and advertisements
  • Direct Global/Direct Co-Ops
    Graphic Designer | Account Manager
    Direct Global/Direct Co-Ops Sep 2018 - Jan 2019
    Toronto, Ontario, Canada
    Collaborated with board members and clients to create logos and comprehensive branding for various products and services.Produced visuals graphics for small businesses nationwide for B2B and B2C purposes.Managed more that 12 social media campaigns, product design, and crafted impressive advertisements.Used my knowledge of HTML and CSS to collaborate with developers to create a stunning and efficient User Interface for B2C applicationsCreated wireframes and prototypes on Adobe XD and Figma to receive user input and share work with developersSignificantly improved user experience by designing intuitive web and mobile interfaces, including wireframes, navigation, and iconography.
  • Direct Global / Direct Co-Ops
    Graphic Design Intern
    Direct Global / Direct Co-Ops Jun 2017 - Sep 2018
    Toronto, Canada Area
  • Bayview Glen
    Facilities Management Supervisor
    Bayview Glen May 2018 - Aug 2018
    Toronto, On
    Maintained the Schools groundAssisted Teacher and Camp CounsellorsHelped organize and setup camp activities
  • Canada'S Wonderland
    Landscaper
    Canada'S Wonderland May 2017 - Aug 2017
    Vaughan, Ontario
    Landscape Technician and Stoneworker. Responsible with the general upkeep of the grounds, as well as laying, replacing, and repairing stone paths throughout the park. Also assisted with some irrigation duties.

Malcolm Straker Education Details

Frequently Asked Questions about Malcolm Straker

What company does Malcolm Straker work for?

Malcolm Straker works for Mitrex - Building-Integrated Solar Technology

What is Malcolm Straker's role at the current company?

Malcolm Straker's current role is Senior Digital Marketing Specialist.

What schools did Malcolm Straker attend?

Malcolm Straker attended Western University, Bayview Glen.

Who are Malcolm Straker's colleagues?

Malcolm Straker's colleagues are Mitrex Business Development, Shervin Masjedi , Bacc., David H., Sue Terer, Roel Sarmiento, Vanesa Ereqi, Sara Haghighi.

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