It is forecasted that our global population will increase approximately 25% in the next 25-years, meaning we will have 2-billion more mouths to feed... Every breath we take comes, in part, from the ocean. Vital to human life, health and food-security as it is beautiful, our oceans are now at a tipping point – but still we continue to indiscriminately and destructively overfish, when already around the world there are over 1-billion people who depend on fish as their daily source of protein. So, why are we going all-out to empty our oceans? Even Mother Nature has limitations.So to this end, my ambition and our company's mission, is to end the misrepresentation of sustainable and traceable seafood and to disrupt the lack of transparency with low-impact, low-carbon products that have immutable credentials. MISSION'S PURPOSE: Disrupt those who continue to overfish and indiscriminately empty our oceans.Transparent production of responsible, traceable, low-carbon products. Deliver economic impact and social cohesion to small-scale fisheries, local workforces and their communitiesPURPOSE GOALS: Make sustainably produced foods more affordable and availableEmpower consumers to make good choices and to be part of the solutionHave a positive contribution to the world’s protein food-security challengesBeyond my mission - I have an embedded and deep-rooted passion for ocean and marine stewardship and I will continue to wholeheartedly support those whose missions are aligned to mine - safeguarding our ocean's ecosystems and biodiversity, and ensuring our planet's 'BLUE' lung remains healthy."together we may not live to see the real difference we make, but our children and our children's children will"