Malcolm Barker Email & Phone Number

Christchurch, Canterbury, New Zealand

Christchurch, Nz

• Established Commercial partnership with revenue management company which provided more IP to our business including further opportunities for additional services to increase revenue. • Improved Terminal stakeholder relationships to turn sales around for F&B and Retail Outlets increasing overall performance. This was achieved by identifying pax volumes, store entries, conversion in store and ATV; designing a PowerBI report that showed how the sales were impacted by each of these factors; using a waterfall chart to display the variation in each of these on expectation and presenting both internally to understand what we could do and externally to our partners.• Created an online pricing structure that increased revenue in the car parks by understanding what was currently on offer and creating a strategy to increase sales and revenue by ensuring all parks were available online. • Introduced pax counting and queue technology which improved customer service by reducing long queues forming at security. Achieved by sourcing a supplier who installed people counting cameras which produced queuing data within the security area; installing a screen to update queue waiting times for customers; having conversations around staffing delivery at peak times.• Developed a deeper understanding of relationships between passengers and their spend in carpark terminal to forecast revenue generation e.g. which passengers spend where, to assign revenue to a passenger type and make interventions above and beyond passengers. • Identified key guiding principles for the car park online booking system before putting out for tender to understand if current system used was the best in market and what was wanted as a business going forward. This resulted in maintaining current incumbent however at the same time having awareness of a competitor that can be used in future.

London, United Kingdom

• UK rail franchising revenue / demand forecasting and modal choice models;• macro and micro revenue impact analysis for new and current transport operators intending to operate in the UK market;• due diligence for the successful bidder for the privatisation of Eurostar;• policy advice for the UK Office of Rail and Road regarding alternate ways of undertaking transport;• demand analysis of proposed timetable alterations on different UK rail networks;• analysis of “big data” notably using mobile phone data;• benchmarking clients’ services against international metrics;• management of fares advisory work for the UK Department for Transport to assess future changes to government revenues;• lead in market analysis and market assessment for new rail franchises; and management and monitoring of budgets and invoicing.

London, United Kingdom

• Regular performance reporting including product pricing, pricing competitor comparison analysis, revenue and booking benchmarking.• Analysis of destinations to ensure the right product is in place for the key destination at the critical time period, thereby maximising revenue. • Introduction of a KPI metric used by the whole business in identifying the performance of all lastminute.com’s destinations.• Monitoring of promotions and impact assessments on the overall company performance.• Cross functional team working deciding future strategies based on previous performance.

• Performance reporting illustrating financial savings achieved due to the clients work with the company.• Forecasting revenue savings based on historic business travel and airline deals demonstrating how the company could achieve airline rebate targets.• Dashboard reporting for the client.

London, United Kingdom

• Internal revenue forecasting and liaising regularly with internal directors.• Analytical support and model production for the proposed loyalty scheme.• Promotion forecasting and post-promotion reporting.• CrossCountry Rail Franchise Bid responsibilities of keeping the revenue models current, ensuring overcrowding models worked correctly and could be run after model production and creation of recession risk models.• Monthly reporting of business activities, comparing revenue against forecast and last year, drilling down into route and ticket type.• Monitoring different sales channels and performance.

Msc, Operational Research

Bsc, Combined Science