Malcolm Edwards Email & Phone Number

Sierra Madre, CA, US

Sierra Madre, CA, US

Manufacturers Rep company representing Valens Semiconductor, Explore Microelectronis and i-Chips

• Director of OEM Sales$250M manufacturer of Solid State Storage, flash and DRAM products sold to OEM’s and through the distribution channel. Directed sales for the Western United States through team of direct reports.
• Designed new sales strategies resulting in sales growth of key customers by 85%.
• Grew sales 2006 vs. 2005 by 58% overall; Grew Flash Sales 360% compounded 2003 to 2007
• Selected four new Manufacturer Rep organizations resulting in sales growth and design win opportunities.
• Developed Teac into the largest OEM customer in 2 years.
• Designed and implemented new training and monitoring programs for Manufacturer Rep organization.

• $2.5B Electronic Component distributor selling to top tier electronic OEMs. Led a team of 11 direct reports and 6 indirect reports covering the 11 Western states. Established budgets, developed sales plans, trained and.
• Restructured Western Region Sales team from two distinct teams into a single strategic sales team resulting in reduced cost of sales.
• Developed new sales plans and strategies resulting in 29% sales growth 2003 vs. 2002.
• Key customers included Abbott, Boeing, Lockheed, L3, Raytheon, Invensys, Northrup, NPTest (Schlumberger), Sanmina/SCI, Flextronics, Jabil and Eaton.

• Sales and Marketing Manager$10B Electronic Component distributor selling to top tier electronic OEMs. Managed a team of 12, including 6 sales & marketing reps and 6 material planners. Established budgets, forecasted.
• Increased sales by 140% ’00 vs. ‘99 by developing and implementing improved sales strategies.
• Developed key new turnkey manufacturing customers resulting in $15M in new revenue.
• Awarded Branch of the Year for both 1999 and 2000.
• Key customers: Ziatech, Alesis, Teradyne, Accelerated Networks, Xylan / Alcatel.

• Southwest Area Sales Manager$300M Semiconductor Company selling proprietary programmable microcontrollers, data communication controllers, embedded control / CPU, digital signal processors. Established budgets.
• Developed new sales model for territory, resulting in 175% growth in 3 years.
• Assisted in development and implementation of 10 new custom proprietary products for key customers, resulting in $20M in increased sales.
• Selected, trained and managed two new manufacturer’s Representative organizations within the territory.
• Developed and grew relationships with key customers NMB, Seagate and Hypercom.
• Key customers included: Chamberlain, Clifford, General Instrument, Honeywell, Hypercom, Interlink, Micropolis, Motorola, NMB, Phonemate, Qualcom, Seagate, Sony and Xerox.

• Regional Sales Manager Managed sales in Southern California for this Start-up ASIC Hardware simulation company.
• Increased sales from $200k to over $800k in one year through cold calling, presentations, benchmarks and on site evaluations of IKOS hardware based simulation system for ASIC and ASIC-based system design (standard.
• Increased customer base 300%.

• District Sales Manager 1985 to 1988Managed sales for this Custom ASIC Semiconductor company in the Los Angeles Area.
• Achieved from 105% to 170% of budget
• Developed 1st standard cell designs at Hughes, 1st mixed analog digital design, 1st military design-win.
• Developed key technology partnership with TRW and major software orders at Hughes, Magnavox and TRW.

Mba, Business

Bsee, Electronic Engineering