Malcolm Farrar Email & Phone Number

Teaneck, NJ, US

Atlanta, GA, US

Atlanta, Georgia, United States

• Worked with the creative team to create brand name, logo, identity, and mission statement.
• Utilized effective communication and active listening skills to understand customers' needs and recommend appropriate products.
• Demonstrated strong sales skills by consistently exceeding monthly sales targets at Bookstore Gallery.
• Cultivated a community of loyal and returning customers by leading and curating a monthly slate of community events.
• Created and managed Social Media Ad posts that reflect and carry Bookstore Gallery brand story and mission.

Atlanta, Georgia, United States

• Conceptualized and developed compelling creative concepts for television shows and digital content, ensuring alignment with target audience and brand objectives.
• Oversaw all aspects of production, from pre-production to post-production, ensuring high-quality and timely delivery of projects.
• Managed a team of directors, and production crew, fostering a collaborative and creative work environment.
• Led creative brainstorming sessions to generate innovative ideas for show formats, storylines, and visual elements.
• Developed and maintained relationships with network executives, producers, talent and vendors to secure partnerships and collaborations.
• Created and managed production budgets, ensuring efficient allocation of resources and adherence to financial goals.

• Developed and produced weekly virtual panel discussions with our students and special guests.
• Worked closely with marketing department to create copy and graphics.
• Coached our guest interviewees and panelist through our panel discussions, making them feel comfortable and confident.
• Created talking points and topics of discussion for our video content, which has lead to dynamic conversation.

Atlanta, Georgia, United States

• Utilized AI technology to create compelling ad copy for YouTube and Social Media campaigns, effectively connecting with the target audience and inspiring call to action.
• Monitored emerging industry trends to stay informed and adapt marketing strategies accordingly.
• Managed Google and Facebook ad campaigns to optimize performance for client videos and drive results.
• Evaluated music submissions for quality and alignment with company core values.

Greater Atlanta Area

• Researched and defined optimal target audience for feature film campaigns.
• Executed grassroots marketing campaigns that generated awareness and demand.
• Secured earned media with such partners as Rolling Out Magazine and V103 for 20th Century Fox’s “WIDOWS” and MGM Picture’s “CREED II.”
• Coordinated advance film screenings, including capturing audience data for client review.

Greater Atlanta Area

• Produce and manage a monthly artist Tradeshow and Music showcase, providing a platform for the local creative and entrepreneurial community.
• Created and developed promotion material such as, flyers, merchandise, sponsorship decks, and recap videos, to build audience and profit.
• Organized and work with team of graphic artists, videographers, promoters to develop creative content and events.
• Generated a database of artists, vendors, and consumers, steadily acquiring and retaining an organic audience.
• Forged and maintain relationships with venue owners, music and visual artists, managers, influencers, and content producers.

Atlanta, GA

• Created sides and scripts using the production tool “Scenechronize.”
• Maintained cost breakdown reports for production’s spending using excel.
• Processed purchase orders, and organized by vendor, so that accounting can easily access and audit.
• Provided support for all production staff, maintaining a cool and positive demeanor.

Greater Atlanta Area

• Served as first point of contact for all outside vendors and inquiries for the WeWork facility.
• Tended to over 800 members in facility, creatively solving issues and questions regarding membership.
• Created and organized a joint panel with Atlanta music and tech conference A3C to promote member companies in order to drive awareness and sales.

Greater New York City Area

• Solely responsible for managing executive’s time and schedules, exercising careful judgment to ensure optimal operational success throughout the course of the workweek.
• Sought out and located the very best prices and deals when booking lodging and travel for executives, saving company Thousands of dollars.
• Prepared well-researched and accurate documents concerning the climate of the film/entertainment industry, which executives used to close new business deals, bring in new investors, and hire production team.
• Created pitch decks using Adobe Photoshop and PowerPoint that was used by executives to sell new show and movie ideas to Networks Companies.

Englewood NJ

• Organized and motivated a team of like-minded local young professionals to come together and re launch the Bergen County Chapter of Urban League Young Professionals, successfully joining an organization that spreads.
• Created and implemented tent pole programs such as panel discussions, membership mixers, and Food/Toy drives which brought awareness to our chapter.
• Increased membership from 3 to 45 members under my term as director.

Greater New York City Area

• Negotiated with venues and vendors in order to get the very best quote for our events.
• Drafted proposal and thank you letters that were sent to potential speakers, and persuaded world-class professionals to speak at our events.
• Designed graphic art that inspired social engagement on twitter and increased ticket sales for conference events.
• Generated sponsorships and in kind donations for company by developing leads and cold calling companies and organizations who were synergistic to our company values.

Greater Atlanta Area

• Personally interviewed and recorded notable Morehouse College alumni about their experience while matriculating through school.
• Transcribed interviews on to word document that were compiled for Morehouse College.
• Created and maintained valuable relationships.

Greater New York City Area

• Compiled and analyzed weekly statistical data about artists’ radio presence using MediaBase.
• Assisted in creative ideas and marketing campaigns of Nas, Ludacris, Teyana Taylor and several others.
• Canvased at music festivals to promote respected albums for Nas, 2chainz, Big K.R.I.T and several others.

Bachelor Of Arts (B.A.), Business Administration And Management, General

Activities and Societies: Morehouse Marketing Association, The ONE club brand and advertising.

Ba, Marketing Management, Business Strategy, Marketing Research

Activities and Societies: The Morehouse Marketing Association, The ONE Club adverting and branding

Education record

Activities and Societies: Marketing Association