Malcolm Gordon

Malcolm Gordon Email and Phone Number

Digital Marketing Analyst @ Edith Cowan University
United States
Malcolm Gordon's Location
Greater Perth Area, Australia
Malcolm Gordon's Contact Details

Malcolm Gordon personal email

n/a

Malcolm Gordon phone numbers

About Malcolm Gordon

I build and optimise sales funnels. I'm a rare combination of creative problem solver and hard nosed bean counter. I have enjoyed careers in the marketing, advertising, digital, construction, higher education, hospitality and finance industries and bring this hard won and highly valued experience into every role.I am a passionate supporter of the West Australian startup scene and enjoy mentoring founders as they make their way through the startup journey. I use cutting edge technologies and processes to build and protect brands online, win the hearts and minds of customers, increase efficiencies, improve ROI and lead my teams to excellence.I manage six figure plus budgets and have generated millions in revenue through online and other channels.

Malcolm Gordon's Current Company Details
Edith Cowan University

Edith Cowan University

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Digital Marketing Analyst
United States
Malcolm Gordon Work Experience Details
  • Edith Cowan University
    Digital Marketing Analyst
    Edith Cowan University
    United States
    View
  • Edith Cowan University
    Digital Marketing Analyst
    Edith Cowan University Sep 2014 - Present
    Perth, Australia
    I review and optimise digital marketing campaign proposals I oversee the paid search marketing effort for the entire university and assume some SEO responsibilitiesI oversee the international digital marketing effort. This involves liasing with agencies, preparing briefs, creating campaign performance forecasting models, reviewing and optimising creative and media plans and much moreI use digital platforms and tools to achieve strategic organisational goals and solve problemsI… Show more I review and optimise digital marketing campaign proposals I oversee the paid search marketing effort for the entire university and assume some SEO responsibilitiesI oversee the international digital marketing effort. This involves liasing with agencies, preparing briefs, creating campaign performance forecasting models, reviewing and optimising creative and media plans and much moreI use digital platforms and tools to achieve strategic organisational goals and solve problemsI create and document my workflows which become processesI plan and deliver digital marketing and training workshops for ECU staff and partner agencies Show less
    View
  • Edith Cowan University
    Senior Digital Content Co-Ordinator
    Edith Cowan University Aug 2012 - Sep 2014
    Perth, Australia
    I build, implement and optimise online marketing strategies to achieve organisational goals in the most cost effective manner.
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  • Edith Cowan University
    Digital Strategist
    Edith Cowan University Jan 2012 - Aug 2012
    Perth, Australia
    - online marketing strategy formulation and implementation incorporating best practice social media, content and search engine marketing - PPC campaign setup and optimisation for maximum ROI- creation and facilitation of monthly online marketing training workshops for staff- creation of online marketing training materials
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  • Edith Cowan University
    Online Marketing Manager
    Edith Cowan University Dec 2010 - Jan 2012
    Perth, Australia
    Overseeing the daily online interactions of a brand that encompasses over 25,000 students and 1,800 staff.- Social media strategy creation and implementation- Social media campaign optimisation for increased engagement - Analytics setup, interpretation and reporting- PPC campaign setup, optimisation and reporting- Web app project management- creative conceptualisation and storyboarding of digital creative- copywriting of digital content- Youtube channel setup… Show more Overseeing the daily online interactions of a brand that encompasses over 25,000 students and 1,800 staff.- Social media strategy creation and implementation- Social media campaign optimisation for increased engagement - Analytics setup, interpretation and reporting- PPC campaign setup, optimisation and reporting- Web app project management- creative conceptualisation and storyboarding of digital creative- copywriting of digital content- Youtube channel setup and optimisation- Facebook presence creation, monitoring and optimisation- Organisational training and development - best practice Facebook page, Twitter account and LinkedIn Group administration for optimal engagement and customer satisfaction.- Search Engine Optimisation stategy creation and implementation- Chair of the Social Media Committee- Future Students website business owner- On and offline UX testing setup and implementation- Facilitation of Media140 digital conference- Agency liaison- EDM campaign design, implementation and optimisation Show less
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  • Startup Weekend
    Mentor
    Startup Weekend Feb 2014 - Present
    Perth, Australia
    I mentor startup founders in the crucible of entrepreneurship that is Startup Weekend - a 54 hour crash course in Lean Startup methodology. I offer my guidance on issues such as how to build an MVP, conducting market research and marketing insights designed so that teams can quickly determine if their ideas can achieve product-market fit and what that may look like. I have been involved with Startup Weekend Perth in some way, shape or form since its inception in September, 2012.
    View
  • Adshirts
    Founder
    Adshirts Jun 2013 - Nov 2013
    Perth, Australia
    AdShirts was a digital rich media banner advertising platform that served ads on t-shirts with embedded digital displays. After gaining a little traction it appeared the concept was a solution looking for a problem nobody had so i killed it and moved on to other projects. AdShirts never achieved product-market fit.
  • Threadster
    Co-Founder
    Threadster Sep 2012 - Dec 2012
    Perth, Australia
    I was a member of Team Threadster - Kickstarter for indie designers, founded at the inaugural Startup Weekend Perth in September 2012. Within hours of team formation I created an ad campaign across Google AdWords and Bing Ads search platforms as well as Facebook ads which generated over 1,000 site visitors within hours of the platform's launch. I also secured earned media through publicity outreach efforts in several online and print publications such as Perthnow and Sunday… Show more I was a member of Team Threadster - Kickstarter for indie designers, founded at the inaugural Startup Weekend Perth in September 2012. Within hours of team formation I created an ad campaign across Google AdWords and Bing Ads search platforms as well as Facebook ads which generated over 1,000 site visitors within hours of the platform's launch. I also secured earned media through publicity outreach efforts in several online and print publications such as Perthnow and Sunday Times Magazine (STM). Show less
  • Buildcloud
    Co-Founder
    Buildcloud Mar 2012 - Sep 2012
    Perth, Australia
    Co-founded a construction industry project management and workflow optimisation platform. This was an attempt to digitise the frontline construction industry worksite and reduce the double handling and high error rate of the then current, paper-based processes. We created a lean canvas and were working our way through our assumptions in an attempt to find product-market fit. The project was cancelled when my co-founder moved on to another startup in another industry and did not have the… Show more Co-founded a construction industry project management and workflow optimisation platform. This was an attempt to digitise the frontline construction industry worksite and reduce the double handling and high error rate of the then current, paper-based processes. We created a lean canvas and were working our way through our assumptions in an attempt to find product-market fit. The project was cancelled when my co-founder moved on to another startup in another industry and did not have the resources to commit to more than one project. Show less
  • Self Employed Digital Marketing Strategist
    Freelance Digital Marketing Strategist
    Self Employed Digital Marketing Strategist Nov 2009 - Dec 2010
    Perth, Australia
    Building and implementing customised online marketing strategies for small to medium sized enterprises.- Built a network of high calibre digital specialists into a high performing team- Social media strategy creation and implementation- Social media marketing training- Best practice social media training and optimisation- Web design and development- PPC campaign creation, optimisation and reporting- Earned media strategy creation and implementation-… Show more Building and implementing customised online marketing strategies for small to medium sized enterprises.- Built a network of high calibre digital specialists into a high performing team- Social media strategy creation and implementation- Social media marketing training- Best practice social media training and optimisation- Web design and development- PPC campaign creation, optimisation and reporting- Earned media strategy creation and implementation- Prospecting for new clients through effective PPC, SEO and content marketing- Small Business Development Corporation training grant approved trainer Show less
  • Aluminium West
    Director
    Aluminium West May 2007 - Dec 2010
    Perth, Australia
    Co-owner and operations manager of a commercial window installation firm. Went from 0 to $500k+ in revenue in under 18 monthsResponsible for payroll, compliance, book keeping and general administration dutiesBuilt team from two to seven (including two apprentices) in under 18 monthsSub-contractor on Gorgon project
  • Blingvaders
    Founder
    Blingvaders May 2009 - May 2010
    Perth, Australia
    Founded a retro video game inspired jewellery company. My first truly viral sensation-product design-sourced a manufacturer in China-imported and warehoused stock shipments- built e-commerce site using Wordpress- customised Wordpress theme- created social media marketing strategy incorporating best practice use of Facebook and Twitter - performed SEO for website- media outreachOutcomes:-secured product placement on Australia's most popular and… Show more Founded a retro video game inspired jewellery company. My first truly viral sensation-product design-sourced a manufacturer in China-imported and warehoused stock shipments- built e-commerce site using Wordpress- customised Wordpress theme- created social media marketing strategy incorporating best practice use of Facebook and Twitter - performed SEO for website- media outreachOutcomes:-secured product placement on Australia's most popular and fastest growing Youtube channel-media secured in Missy, German fashion magazine-media secured in X-Press Magazine-media secured in Sunday Times Magazine "Going Up" section-partnership venture explored with Joystick Junkies, retro gaming UK fashion label-countless blog appearances and mentions, too many to list Show less
  • The Community Newspaper Group
    Copywriter
    The Community Newspaper Group Jan 2008 - Dec 2008
    Perth, Australia
    Advertorial Copywriter with the occasional restaurant review
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  • Sleep-Cap.Com
    Founder
    Sleep-Cap.Com Feb 2005 - Jan 2008
    Digital transformation of a mail order operation into an e-commerce operation. My first e-commerce build using Mambo (now Joomla) and Php-Shop which became Virtual Cart.
  • Asgard Wealth Solutions
    Corporate Actions Officer
    Asgard Wealth Solutions May 2005 - Mar 2007
    Perth, Australia
    Processing of corporate actions through a heated and frenetic equities bull market including: - Share splits- Bonus issues- Dividends- Dividend Reinvestment Plans- Bonus Share Plans - Consolidations- Share Buy Backs- Responsible for accurate disbursement of funds to trust accounts in a timely manner.- Responsible for systems training of new Corporate Actions team members
  • Charttv
    Vlogger
    Charttv Oct 2005 - Apr 2006
    Perth, Australia
    Founder of Charttv, a technical analysis finance blog and vlog. - great lead gen platform for prospective financial planning clients- the first ever finance vlog on Youtube- the first technical analysis vlog on YoutubeThe Youtube channel has amassed nearly 100,000 views with zero spent on paid promotion
  • Elliottician
    Product Development Manager
    Elliottician Feb 2004 - Dec 2004
    Perth, Australia
    - Online multimedia course design and implementation through custom LMS- Evaluation and editing of course materials- Online marketing stategy, focus on low cost client acquisition and split testing of promotional campaigns across global segments- co-presentation of daily video webcast - EDM copywriting- copywriting for the web- web content updating- client liasion- beta testing of financial markets forecasting technologies
  • Asx Perpetual (Now Link Market Services)
    Corporate Actions Officer
    Asx Perpetual (Now Link Market Services) Mar 2003 - Feb 2004
    Melbourne, Australia
    Processing of corporate actionsDisbursement of dividends across trust accounts
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  • Self Employed
    Equities And Derivatives Trader
    Self Employed Dec 1999 - Mar 2003
    Perth, Australia
    Self employed equities and derivatives trader.I created strategies to quickly identify and exploit opportunities that arose due to market fluctuations. My edge was derived from my ability to identify emerging trends amongst large data sets and quickly distil them into actionable strategies whilst adhering to strict risk management procedures. My universe consisted of:- domestic (ASX) equities- CFDs- exchange traded options (ETOs);and - some currency… Show more Self employed equities and derivatives trader.I created strategies to quickly identify and exploit opportunities that arose due to market fluctuations. My edge was derived from my ability to identify emerging trends amongst large data sets and quickly distil them into actionable strategies whilst adhering to strict risk management procedures. My universe consisted of:- domestic (ASX) equities- CFDs- exchange traded options (ETOs);and - some currency pairsStrategies employed:- Trend following for medium to longer term trends (weeks to years)- Writing of ETOs for income- Some intra day scalping Show less
  • Messages On Hold
    Copywriter
    Messages On Hold Aug 1998 - Dec 1999
    Perth, Australia
    Copywriting and editing of commercial audio messages for domestic and international clients.
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Malcolm Gordon Skills

Online Marketing Digital Marketing Social Media Marketing Online Advertising Seo Sem Strategy Social Media Digital Strategy Marketing Strategy Google Adwords Management Blogging Facebook Email Marketing Marketing Copywriting Advertising Ppc Google Analytics Wordpress Social Media Strategy Microsoft Office Public Relations Web Development Html Entrepreneurship Analytics Product Development Online Reputation Management Public Speaking Community Management Mailchimp Financial Services Lean Startup Inbound Marketing Start Ups Export Marketing Online Community Management International Marketing Interviewing Skills Tableau Marketing Communications Project Management Digital Media Integrated Marketing Business Strategy Brand Development User Experience Salesforce Social Networking

Malcolm Gordon Education Details

  • Curtin University
    Curtin University
    Marketing And Public Relations
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  • Phdo #Batch 1
    Phdo #Batch 1
  • Ps146
    Ps146
    Financial Planning
  • Award School
    Award School
    Advertising Copywriting, Art Direction And General Creativity.
  • Wesley College
    Wesley College
    Winner - Business Studies Prize 1993 & 1994, Winner - Media Studies Prize - 1993

Frequently Asked Questions about Malcolm Gordon

What company does Malcolm Gordon work for?

Malcolm Gordon works for Edith Cowan University

What is Malcolm Gordon's role at the current company?

Malcolm Gordon's current role is Digital Marketing Analyst.

What is Malcolm Gordon's email address?

Malcolm Gordon's email address is ma****@****don.com

What is Malcolm Gordon's direct phone number?

Malcolm Gordon's direct phone number is +61 13 *****

What schools did Malcolm Gordon attend?

Malcolm Gordon attended Curtin University, Phdo #batch 1, Ps146, Award School, Wesley College.

What are some of Malcolm Gordon's interests?

Malcolm Gordon has interest in Equities And Derivatives Trading, Mobile, Motorsports, Clean Technology, Entrepreneurship, Investing, Health Care, Personal Development, Science And Technology, Property Development.

What skills is Malcolm Gordon known for?

Malcolm Gordon has skills like Online Marketing, Digital Marketing, Social Media Marketing, Online Advertising, Seo, Sem, Strategy, Social Media, Digital Strategy, Marketing Strategy, Google Adwords, Management.

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