Malcolm Hobbs

Malcolm Hobbs Email and Phone Number

Cleantech/ IoT Business Development & Marketing Executive @ Aventi Group, Product Marketing Agency
Malcolm Hobbs's Location
Menlo Park, California, United States, United States
Malcolm Hobbs's Contact Details

Malcolm Hobbs work email

Malcolm Hobbs personal email

About Malcolm Hobbs

Business development and marketing executive with a proven track record of developing highly effective teams, building new channels and markets, defining brand and sales strategies, building awareness, and creating integrated sales and marketing programs that produce tentpole results within high growth companies and sectors.Deep experience in cleantech, energy management, Industrial IoT, supply chain, smart cities, sensor technology and cybersecurity.Known for identifying new products, markets, channels, and strategic partnerships, and landing flagship customers to establish new sectors for sales teams. Early adopter fluent in all aspects of go-to-market, with a proven ability to build top-level messaging and translate it into compelling content to drive prospect, customer, partner and investor engagement.Summary:Successful leadership experience in established high-growth and startup technology companies:• 4 Successful exits• Raised over $1 million in seed funding, and $9.5 million in Series A funding• Market and Business Development: Created new markets, closed multiple $1m+ deals• Product Management & Product Marketing in startups and public companies• Integrated marketing, reputation and influence development• Media, Analyst and Investor Relations• US & Global Marketing Strategy and ExecutionSpecialties:• Complete marketing lifecycle from product management through go-to-market• Business development leadership who scales up organizations into new markets and segments• Drives sales, licensing and partnership deals to exceed revenue and business objectives• Proven ability to manage international operations

Malcolm Hobbs's Current Company Details
Aventi Group, Product Marketing Agency

Aventi Group, Product Marketing Agency

View
Cleantech/ IoT Business Development & Marketing Executive
Malcolm Hobbs Work Experience Details
  • Aventi Group, Product Marketing Agency
    Product Marketing Consultant
    Aventi Group, Product Marketing Agency Oct 2024 - Present
    San Francisco, Ca, Us
    Advise clients on go-to-market strategies, including messaging/positioning, market segmentation, target audience development, sales enablement, and the tools to support the buyer journey across a number of technology domains.
    View
  • Super (Single-Use Plastic Elimination Or Reduction)
    Advisor
    Super (Single-Use Plastic Elimination Or Reduction) Nov 2020 - Present
    Helping the founding team build the organization and go-to-market model to drive broad reduction in consumption and waste of single use plastic.
    View
  • Hackerstrike
    Advisor
    Hackerstrike Nov 2021 - Present
    Los Altos, California, Us
    View
  • Hackerstrike
    Sales & Marketing Consultant
    Hackerstrike Jul 2020 - Nov 2021
    Los Altos, California, Us
    Worked with the CEO and leadership team to develop and execute the Go-to-Market for this exciting early-stage startup that is breaking new ground in fighting ransomware.
    View
  • Alexanderhobbs
    Co-Founder
    Alexanderhobbs Jul 2023 - Oct 2024
    Menlo Park, Ca, Us
    View
  • Momentum Strategy Consulting
    Interim Cmo/Vp Of Marketing & Business Development
    Momentum Strategy Consulting Feb 2023 - Jun 2023
    Menlo Park, Ca, Us
    Interim business development, marketing and project management
    View
  • Zira
    Vice President, Business Development (Interim)
    Zira Oct 2021 - Feb 2023
    San Mateo, California, Us
    I was recruited back to Zira/Lightapp for an interim project to lead business development and program management for our second California Energy Commission project. We built Persona and Account-Based marketing strategies and content, and landed 35 manufacturing plants across the state. The goal is to increase energy efficiency and OEE by 25%, while also improving Sustainability and ESG. The first project (2016-2018) achieved greater than 17% energy efficiency and OEE improvements in more than 100 plants. Zira delivers A.I. for energy management to help plants access and use real-time data on plant operations, and communicate across teams to deliver continuous improvement in manufacturing, resource usage (water, gas, electricity, raw materials) and reduce waste. Zira provides connectivity, communications, and artificial intelligence for industrial energy managers and plant management to provide teams and leadership complete visibility into plant performance, sustainability metrics, costs, and risks. The solution also delivers functional depth for teams and applications in safety, quality, maintenance and compliance.
    View
  • Neural Propulsion Systems, Inc.
    Business Development & Marketing
    Neural Propulsion Systems, Inc. Mar 2021 - Nov 2021
    Pleasanton, California, Us
    I worked with the CEO and Leadership team to build Business Development and Marketing at this exciting new sensor fusion platform company that is driving the Zero Accident Vision to transform the future of transportation and Smart Cities. Developed go-to-market, product launches and identified new vertical markets for their sensor technologies.
    View
  • Join Digital
    Vice President, Industry Marketing & Market Development
    Join Digital Jan 2020 - Mar 2020
    Campbell, California, Us
    I launched a new role focused on driving adoption of Join's Converged Networking technology and applications in ESG and Sustainability to specific vertical segments of Commercial Real Estate Technology (Architects, Engineering and Construction). The Objective: Get prospects to specify Join's Converged Network Technology solutions into the building design at the beginning of the project to take advantage of improved energy efficiency, reduced e-waste and improved cybersecurity.
    View
  • Join Digital
    Vp Marketing & Market Development
    Join Digital Jun 2018 - Jan 2020
    Campbell, California, Us
    - Identified new market sectors and use cases (Energy efficiency, Sustainability, ESG) for our Commercial Real Estate Technology startup- Built the first marketing team, launched the partner program- Sourced and was a key contributor to securing a $9.5M Series A - Created significant company awareness, perception of market leadership - Initiated new verticals in Architecture, Engineering and Construction and delivered Flagship deals in these markets. - Landed "Best Smart Building Technology Innovation" award in our first year. - Established leadership presence in key industry events and placed executives in speaking roles at events, seminars and webinars. Delivered over 4,000 highly qualified MQL and SQLs in 12 months.Converged network solutions dramatically reduce in-building IT infrastructure, energy consumption and e-waste, while substantially improving cybersecurity.
    View
  • Join Digital
    Vp, Marketing & Market Development (Interim)
    Join Digital Apr 2018 - Jun 2018
    Campbell, California, Us
    Assisted the CEO and founding team to launch Join and secure Series A funding.
    View
  • Balcony.Io
    Advisor, Marketing & Business Development
    Balcony.Io Jun 2018 - Dec 2018
    Sunnyvale, California, Us
    View
  • Balcony.Io
    Vp Marketing & Business Development
    Balcony.Io Jan 2017 - Jun 2018
    Sunnyvale, California, Us
    I worked with the CEO to develop product requirements, go-to-market strategies and target specific verticals including News and Insurance for this real-time, location-based mobile messaging platform. Balcony enables instant communication to specific geo-fenced groups of users that you define in real-time. Applications include breaking news, emergency services, insurance casualty and claims reduction. The service is completely anonymous, eliminating privacy concerns.
    View
  • Momentum Strategy Consulting
    Interim Cmo/Vp Of Marketing & Business Development
    Momentum Strategy Consulting 2005 - Jun 2018
    Menlo Park, Ca, Us
    • Recent engagements: Industrial IoT-focused energy management, Sustainability-focused Supply Chain visibility, location-based real time mobile messaging, mobile-based customer engagement.Key skill sets• Business Development: - drove 2 Sustainability-focused deals exceeding $1 million each• Fundraising: Raised over $1 million in venture financing and startup acceleration grant funding• Four successful exits among client portfolio• Product Management & Product Marketing: define product road map, go-to-market strategy, messaging, positioning, communications, venture fundraising, Bus. Dev.• Awareness & lead generation using emerging and established online tools. Metrics-driven program assessment. • Social Media Marketing, reputation and influence development• Search and SEO expertise to maximize awareness, visibility, contact creation, qualification & lead conversion.
    View
  • Cepton
    Marketing Consultant, Go-To-Market Readiness And Product Launch
    Cepton Nov 2017 - Jan 2018
    San Jose, California, Us
    I was engaged to conduct a Company Go-to-Market Readiness assessment and then execute a launch of a new LIDAR product at CES. Successfully built brand awareness and recognition of a new player in a crowded LIDAR field of larger, more well funded competitors. Generated more than 200 SQLs among the largest auto manufacturers and OEMs and succeeded in getting our technology into the evaluation cycles of these key players.
    View
  • Zira
    Consultant - Marketing, Sales, & Business Development
    Zira Sep 2015 - Jan 2018
    San Mateo, California, Us
    I worked with the CEO and leadership team to launch LightApp (now Zira) in the US and establish sales and marketing for this advanced Industrial Internet of Things (IIoT) company. I developed and executed the go-to-market strategy, building the sales, partner and channel capability. Key projects included landing a $5 million dollar research grant with UC Berkeley, MIT, the University of Chicago and the California Energy Commission, to deploy Lightapp to significantly improve efficiency in high energy consuming California manufacturing plants.Lightapp/Zira is a fast-growing SaaS software and services IIOT company with more than 130 plants utilizing the company's industrial energy efficiency and analytics solution. Lightapp helps industrial manufacturing plants by significantly improve the operating performance of industrial equipment, lowering costs and energy consumption and contributing to achieving key Sustainability and profitability goals. Lightapp has built an outstanding record of success helping improve plant operations for several global brands.Lightapp/Zira collects real-time data, identifies and quantifies avoidable losses, and empowers plant managers to quickly take corrective action that produces immediate and sustained resource and energy savings.
    View
  • Till Mobile
    Consultant - Business Development & Marketing
    Till Mobile Jan 2015 - Dec 2016
    Los Gatos, Ca, Us
    Mobile-enabled supply chain visibility startup that focused on ESG and Sustainability to provide small holder farmers access to market in the US and developing countries.• Sourced investors and raised $350k in seed funding• Developed messaging, positioning, go-to-market strategy• Created industry specific product requirements• Drove business development efforts for use cases in emerging market verticals
    View
  • Quanergy
    Consultant - Sales & Go-To-Market Readiness
    Quanergy May 2016 - Aug 2016
    San Jose, California, Us
    I was engaged by the VP of Business Development to review and evaluate go-to-market readiness for the worldwide direct sales team in advance of General Availability of the company's first LIDAR products.
    View
  • Jurispect
    Consultant - Marketing And Business Development
    Jurispect Jan 2015 - May 2015
    I worked with the Jurispect (now Compliance.ai) CEO and leadership team to develop product requirements and a Go-to-Market plan for this exciting startup in the legal intelligence market.
    View
  • Kaybus
    Head Of Marketing And Business Development
    Kaybus Jun 2013 - Nov 2014
    (Acquired by Prysm)Head of Marketing - I worked with the CEO and leadership team of this venture-backed SaaS Knowledge Management startup on Marketing and Business Development initiatives during the company's stealth stage. - Developed initial go-to-market plan, Defined and launched initial communications and lead generation - Developed initial analyst relationships: Kaybus earned a Hot Vendor award from Aragon Research. - - Developed first web site, collateral architecture and suite of corporate presentations and collateral. Head of Business Development & Licensing - - Created and launched new channel, licensing & business development initiatives - Identified, developed content partners and qualified enterprise deal opportunities
  • Bloomip, Inc.
    Advisor, Sales & Marketing
    Bloomip, Inc. 2010 - 2014
    Union City, California, Us
    I was an advisor to the Bloomip CEO on Marketing, Sales and Business Development projects. - Assisted CEO to develop use cases and productize a complete suite of packaged service offeringsThe company acts as an in-sourced internet operations provider that offers a comprehensive Total Managed Infrastructure. The company brings extensive expertise with flexible, scalable, high-availability infrastructures to your business. As your insource Internet Operations team, Bloomip designs, implements, hosts, and fully manages your entire Internet Operations infrastructure.
    View
  • Icix
    Vice President, Marketing & Market Development
    Icix 2011 - 2013
    San Mateo, California, Us
    Key accomplishments - Identified Sustainability and CSR as key markets for ICIX (now Riskonnect) - Created the relationship with The Sustainability Consortium - Identified and brought in two of the company's biggest deals with Walmart and JC Penney, and drove over $2 million in revenue. - ICIX was the system of record for Walmart's Supplier Sustainability program in conjunction with the Sustainability Consortium that evaluated more than 25K suppliers against Sustainability metrics.
    View
  • Ovalpath Inc.
    Advisor
    Ovalpath Inc. 2010 - 2013
    (Acquired by Curtiss Wright NYSE: CW)I supported the CEO in new market business development, product requirements and marketing initiatives for Ovalpath mobile data capture solutions in energy markets. Ovalpath provided products and services for field and mobile staff optimization. Visibility into field and mobile staff utilization is a challenge for most organizations. Ovalpath remote data capture solutions include Sustainability and E,H & S compliance monitoring. (Acquired by Curtiss Wright (NYSE: CW))
  • Techba Silicon Valley
    Startup Accelerator Consultant
    Techba Silicon Valley 2009 - 2013
    San Jose, Ca, Us
    I consulted to TechBA Silicon Valley to support technology startups from Mexico that are expanding into the US market. I worked with CEOs and leadership teams to help them analyze their market potential, develop product requirements, UVPs and strategies, and then build and execute go-to-market strategies for the US launch of products and services.
    View
  • Content Circles
    Marketing Consultant
    Content Circles 2009 - 2010
    (Acquired by Skype)I helped Content Circles launch and build awareness for their solution and create product requirements for the product road map. Content Circles created an easy to use, secure and sophisticated P2P workgroup collaboration solution. Sophisticated Content Management capabilities and connectors to Enterprise Content Management solutions.
  • Esteam
    Vice President, Marketing (Part-Time, Interim)
    Esteam 2005 - 2007
    (Acquired by Social Solutions)Esteam delivered SaaS budgeting and accounting solutions in the Not-for-Profit HealthCare Sector• Advised CEO and Chairman on fund raising and company, product and to to market strategies• Defined / executed multi-tier lead generation programs using latest SEO, PPC and email tools• Developed / launched major corporate ID overhaul, sales tools messaging, positioning, look and feel
    View
  • Saba
    Vice President, Marketing
    Saba 2002 - 2004
    Dublin, California, Us
    Saba was the leading vendor in the market for corporate e-learning. It also was an early player in the corporate performance management market.• Recruited to Saba by CEO after merger of Docent into SumTotal Systems• Drove product requirements, definition and go-to-market strategy for three releases of solutions suite• Built disciplined, successful metrics-driven online and outbound phone-based lead generation programs• Outbound telemarketing and field marketing teams consistantly met and exceeded expectations• Developed and led key product launches and drove key competitive initiatives to extend industry leadership• Achieved #1 Rankings two years in a row for Gartner Magic Quadrants and METASpectrum.
    View
  • Docent
    Vp Of Marketing
    Docent Jan 2001 - Dec 2002
    Other positions heldOracle - VP Corporate CommunicationsSagent - VP MarketingApple - Director Internet Marketing and Business Development

Malcolm Hobbs Education Details

  • Occidental College
    Occidental College
    Diplomacy And World Affairs
  • Lakeside School
    Lakeside School

Frequently Asked Questions about Malcolm Hobbs

What company does Malcolm Hobbs work for?

Malcolm Hobbs works for Aventi Group, Product Marketing Agency

What is Malcolm Hobbs's role at the current company?

Malcolm Hobbs's current role is Cleantech/ IoT Business Development & Marketing Executive.

What is Malcolm Hobbs's email address?

Malcolm Hobbs's email address is ma****@****ail.com

What is Malcolm Hobbs's direct phone number?

Malcolm Hobbs's direct phone number is +165058*****

What schools did Malcolm Hobbs attend?

Malcolm Hobbs attended Occidental College, Lakeside School.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.