Malcolm Hong, Mba Email & Phone Number

Salt Lake City, Utah, Us

I help communicate Zions Bank’s expanding role in Idaho as one of the top SBA lender in the Boise District and supporter of the community. I also provide support with copywriting, special programs/events and community outreach.

In this role, I help the Idaho Chapter of PRSA (PRSA Idaho) provide quality programs and professional development opportunities to its members in Idaho. The mission of the Idaho Chapter is to grow a strong support group for public relations and communications professionals in Idaho and foster a greater understanding of ethical public relations practices.

In this role, I help the Idaho Chapter of PRSA (PRSA Idaho) provide quality programs and professional development opportunities to its members in Idaho. The mission of the Idaho Chapter is to grow a strong support group for public relations and communications professionals in Idaho and foster a greater understanding of ethical public relations practices.

Boise, Idaho

In this role, I support Boise Entrepreneur Week through developing and implementing our public relations strategy. I draft press releases, create press opportunities for our brand ambassadors, and advise our leadership team.

New York, Ny - New York, Us

In this role, I provide guidance, mentorship and training to approximately 40 Boise State students each semester.

Provided strategic direction for company’s marketing strategy and made recommendations to generate leads through social, email and content marketing.

Meridian, Idaho, Us

I strategically create and deploy content that supports Verified First’s foothold as the fastest-growing background screening company in America. I work closely with our Marketing Director and Business Development Director to publish press releases, case studies, white papers, blog posts, and other collateral to support our initiatives. I also engage in public relations activities to create positive coverage of my organization. Through researching industry trends and analyzing information from our management team, I find opportunities for marketing content and act decisively to promote my company. My data driven approach has supported the increase of our web traffic, social media impressions, and web leads.HIGHLIGHTS OF ACCOMPLISHMENTS:*Increased external views on Verified First’s blog by more than 6,191% *Published blog posts that consistently received views from organic traffic. The most popular inbound lead post received 84% of its views from organic searches in three months. *Developed and implemented content lead generation strategy, supporting growth of web leads by 111% in three months. *Tracked performance of content to determine best practices for posting, resulting in doubling the number of LinkedIn impressions in four months.*Created and managed new HR thought-leader program to promote Verified First branded content each month. Through these partnerships, Verified First received an all-time monthly high of 500,000+ social media impressions (March 2018)

Eagle, Idaho, Us

As a writer for Greenbelt Magazine, I have the opportunity to spotlight Idaho companies and their contribution to our state’s tech economy. This publication reaches more than 40k readers each month.

Boise, Idaho, Us

I worked with our staff and volunteers to execute initiatives that created a stronger technology community. I helped plan and execute ITC’s signature technology events that provide valuable training and networking opportunities for our community. I also communicated ITC’s message through social media marketing, copywriting, and working with journalists to help them cover technology stories. I wrote articles for local, regional, and national channels to create awareness of Idaho technology companies and grow the state’s reputation as a technology hub. I reached an audience of more than 100k followers through partnership with Tech Cocktail (Tech.Co) and reached more than 40k readers through partnership with Greenbelt Magazine. HIGHLIGHTS OF ACCOMPLISHMENTS:*Developed and implemented a marketing content strategy that improved key metrics for the Idaho Technology Council (ITC) website. After first year of implementation, the number of sessions and users tripled. To date, compared to the three years before my stewardship, my efforts increased website sessions by 2,110.11%, users by 2,370.30%, and page views by 1,568.69% as of June 2017.*Through best practices in social media, more than tripled number of fans on Facebook and Twitter. Created thousand of social media impressions through strategic use of boosted content and targeted ads. The most successful Facebook campaign grew from 155 to 17,602 people reached within 24 days of implementation. *Planned ITC signature events that attracted hundreds of business professionals from across the state. Through supporting our event team and marketing our events, attendees for our develop.idaho event increased to a record number of 550 people (a 175% increase from inaugural event) and a record number of 900 people for our Hall of Fame (an 80% increase from inaugural event).

I launched a blog focused on topics for LDS single adults. I created engaging content, implemented SEO, and promoted blog articles to engage my audience. I published articles viewed by thousands of readers, the most popular one receiving more than 19K views. I also successfully pitched articles to media companies, each with over 100K unique monthly impressions, and coordinated with them to increase article reach.

Las Vegas, Us

As a writer for Tech.Co, I had the opportunity to spotlight Idaho companies and innovations to a global audience of 100K followers.

In my role for this company, I helped businesses and other organizations design and implement strategic PR and marketing tactics. Through interviewing business owners to understand their communication goals and conducting audits of their existing PR/marketing efforts, I successfully developed proposals for integrated marketing campaigns.

I was responsible for overseeing the PR needs of various clients. I researched and wrote a wide variety of public relations material, such as opinion-editorials or news releases. I assisted several clients in customizing communication on web-based platforms, keeping their websites updated, relevant, and newsworthy for their target audiences. I helped coordinate special events, such as the annual Idaho Technology Council Hall of Fame Event and also provided research, administrative and client relations assistance to support our public relations team.

I worked with people receiving assistance through the Idaho Department of Vocational Rehabilitation. I engaged clients and established collaborative relationships to direct them in every aspect of the job search. This included assisting with resumes and cover letters, practicing interview skills, and searching for jobs through online methods and networking.I have successfully networked with employers in the Treasure Valley to encourage them to give preference to my clients. As an Employment Mentor, I provide on the job support to help clients transition into their positions and successfully meet their goals.

I was responsible for inventory control and management for three different Sprint Stores in the Treasure Valley. I used inventory practices to increase the efficiency and profitability of the stores I managed, such as identifying “heavy” and “low turn” products, performing inventory adjustments, receiving incoming shipments, and managing the return to vendor process. I kept in constant communication with managers to answer questions, resolve concerns, or make inventory recommendations as needed.HIGHLIGHTS OF ACCOMPLISHMENTS:*Developing accurate and consistent enhancements to the inventory reporting structure, such as successfully implementing a new system of inventory records hosted through Google Documents. *Quickly and efficiently managing a large quantity of inventory to be returned to vendors, successfully receiving over $200,000 in credit within 3 months.

I acted as an account manager in overseeing and meeting the public relation needs of varied non-profit clients. I wrote and edited news releases and pitched stories to the media. I was involved in event planning and promotion, most notably the Idaho Technology Council’s first Hall of Fame Event. I assisted several clients in customizing communication on web-based platforms, keeping their websites updated, relevant, and newsworthy for their target audiences. I also wrote technical documents for my coworkers that explained how to use complex website software.

Boise, Id, Us

I conducted research to determine how to best create positive publicity for Idaho. I researched reporters, pitched them stories, and kept track of ongoing media relationships. I helped develop press kits and other relevant marketing materials. I was involved in varied marketing projects, such as researching and writing feature articles, using social media to promote Idaho, writing marketing copy, and editing brochures. I was involved in website development and ensured that content was accurate, relevant, and engaging.

Meridian, Idaho, Us

I was responsible for helping create local media coverage. I conducted media research and analysis to determine how to best create media coverage for the Idaho Foodbank Community Gardens and helped design and implement media tactics. I edited news releases and other material sent out to the press and leveraged media relationships to obtain coverage. Our main accomplishments were successfully creating community awareness of the Idaho Foodbank, increasing the number of food donations, growing the number of social media followers from around 30 to almost 500, and obtaining television coverage from Fox 12 news when our public relations firm hosted an event at the local Farmer’s Market.

My duties consisted of finding obscure research data for Boise State professors, researching and writing literature reviews, and other research duties as assigned. I systematically documented information for professors and presented my findings concisely and accurately. In researching and writing literature reviews, I determined the most important information to present and simplified complex subjects, thus improving readability and clarity. One of my main accomplishments was writing an in-depth literature review of the history of Second Life in a research article considered for publication.

I wrote and edited news releases, consulted with local businesses, assisted in event planning, and completed other public relations activities. When I became a project manager, my responsibilities included account management, taking lead on public relations campaigns, and managing teams of other students. I provided coaching to students and trained them in public relations activities. I ensured that public relations campaigns operated smoothly and provided other support to team members as needed.

I was responsible for assessing the effectiveness of Volunteer Services Board’s (VSB) public relations efforts and making recommendations for improvements. I also assisted VSB in establishing relationships with internal and external media outlets, such as Boise State’s Communication and Marketing Department and the Idaho Statesman. Through conducting a public relations and marketing audit, I created recommendations to help VSB rebrand their organization and more effectively communicate to students and market the concepts of volunteerism and student engagement. I also initiated and maintained relationships with media outlets in order to help publicize VSB’s events to the community and was successful in obtaining media coverage.

My primary task was to audit PRSA’s online communication and make recommendations for improvement. I researched best practices in web design and surveyed and interviewed PRSA members to learn what communication practices they felt were most effective in reaching them. The changes I recommended were implemented, creating a new website design that improved PRSA Idaho’s ability to communicate information to the public in an effective manner.

I served as a liaison between University Housing and conference groups. I was a resource person to conference guests and used superb customer service to promote and maintain good relationships. I performed check-in and check-outs of all summer guests, ensured that administrative requirements were fulfilled, and helped answer questions and resolve concerns from guests. I was also responsible for planning large conference events on campus and helping plan logistics for guest accommodations.

As a Customer Satisfaction Specialist, I was trained in standard bookstore operating procedures, such as cashiering and inventory maintenance/control. I utilized interpersonal skills to assist customers in a friendly and personable manner. Despite the pressure of seasonal rush, I took the initiative to serve customers effectively and personalize their experience at the Boise State University Bookstore.

Because my Mother was temporarily unable to continue her role as teacher, I stepped in to homeschool my two younger siblings and prepare them for college. I taught them various subjects and especially focused on math and writing to prepare them for college placement exams. Shortly after I left for graduate school, my siblings took the placement test at Maui Community College and were placed in college level courses.

I served a two-year mission for my church that taught me valuable life skills. My mission taught me how to: •Articulate my beliefs in a persuasive manner to hundreds of people from diverse backgrounds •Demonstrate strong work ethic through working 16 hour days, each day for two years•Develop organizational and follow up skills to maximize ability to make personal contacts and teach as many people as possible •Successfully create and manage interpersonal relationships among missionaries, investigators, and other contacts

Rexburg, Idaho, Us

As an editor for BYU-Idaho’s first health wellness newsletter, I supervised and coordinated a team of three writers. I edited content to ensure accuracy of content and proofed for grammatical and typographical errors. I offered suggestions to improve content matter and writing style and ensured consistency of documents through strict adherence to style, templates, and branding standards. My efforts ensured quality writing and helped staff writers achieve their goals and meet important deadlines.

Master Of Business Administration - Mba

Master Of Arts (Ma), Communication

Bachelor Of Science, English; Professional Writing