Malcolm J. Gray Email & Phone Number

Beverly Hills, California, Us

Beverly Hills, California, Us

- Develop, manage and execute the marketing plans and processes for Live Nation Urban- Build out marketing plans and strategy for all live events and digital content series, determinebudgets, create and document plans, and optimize the execution across the entire marketing mix(digital, paid social, etc.)- Track, monitor, and adjust marketing plans as needed to ensure maximum results- Managing the collaborative relationship between LNU and Live Nation marketing departmentand ensuring all plans are communicated and executed- Identify, develop and manage relationships with 3rd party partners to help amplify LNU marketingefforts- Identify new event or content opportunities and help ideate and develop these new ideas- Hire, train, and supervise additional marketing staff as deemed by business needs; oversee andmanage their performance- Develop and implement best practices for Live Nation Urban marketing team

Beverly Hills, California, Us

- Pitch and produce digital content (blog, video, social media, etc.) that supports and enhances Ones to Watch’s editorial footprint - Manage, edit, and assign articles to a team of remote freelancers producing weekly features- Research, pitch, and book artists for recurring live showcases, social media content, live streams, etc.- Research emerging Hip-Hop, R&B, Indie, Pop, and Electronic artists- Foster relationships with artists, labels, managers, and agents- Observe, follow, and predict trends in the music industry and create content and/or live events around these moments- Build and maintain relationships with external brand partners to identify new collaborative opportunities - Stay up to date with digital trends, best practices, and platform updates to ensure that Ones to Watch is creating content that’s timely and engaging (i.e. YouTube, IGTV, TikTok, etc.)- Participate in brand strategy and creative brainstorming to help discover new ideas and translate them into detailed activation plans - Regularly attend music industry-focused events, conferences, and activations to develop new and beneficial relationships.- Develop and maintain relationships with label and independent publicists to identify content and performance opportunities

Beverly Hills, California, Us

- Build, manage, and optimize paid social media campaigns for club & theatre tours on Facebook, Twitter, Snapchat, and Instagram- Oversee development and implementation of paid social media strategy for all marketers in club & theatre division- Collaborate with internal teams to build a secure system to share data- Align with the talent team to identify priorities- Identify and reach out to other entertainment companies to explore collaboration opportunities- Collaborate with various internal teams to brainstorm creative ideas to support artists on social media- Drive meaningful organic fan engagement across Facebook, Instagram, and Twitter- Focus on driving growth of social communities through engaging and relevant content- Manage and grow relationships with external partners at Twitter, Facebook, Snapchat, and Instagram to identify strategic opportunities- Serve as the subject matter expert on social media platforms, tools, and partnerships- Develop and optimize long term paid social strategy to reach desired annual KPIs- Observe and utilize social data to pivot the creative strategy- Work cross-functionally with tour marketing and talent department to collect and incorporate marketing insights into campaigns- Work with external agency partners to develop and implement innovative strategies - Manage marketing budgets in partnership with the tour marketing team to ensure we reached our goals and maximized performance- Create campaign recaps to be shared with key internal stakeholders- Write social copy from the artist’s voice for ads

Beverly Hills, California, Us

- Oversaw development and implementation of paid social media strategy for all marketers in club & theatre division- Built, managed, and optimized paid social media campaigns for club & theatre tours on Facebook, Twitter, Snapchat, and Instagram- Collaborated with internal teams to build a secure system to share data across departments- Managed and grew relationships with external partners at Twitter, Facebook, Snapchat, and Instagram to identify strategic opportunities- Served as the subject matter expert on social media platforms, tools, and partnerships- Developed and optimized long term paid social strategy to reach desired annual KPIs- Observed and utilized social data to pivot the creative strategy- Worked cross-functionally with tour marketing and talent department to collect and incorporate marketing insights into campaigns- Worked with external agency partners to develop and implement innovative strategies and technology solutions- Managed marketing budgets in partnership with the tour marketing team to ensure we reached our goals and maximized performance- Created campaign recaps to be shared with key internal stakeholders- Wrote social copy from the artist’s voice in for ads

Beverly Hills, California, Us

- Built, managed, and optimized paid social media campaigns for club & theatre tours on Facebook, Twitter, Snapchat, and Instagram- Served as the subject matter expert on social media platforms, tools, and partnerships- Developed and optimized long term paid social strategy to reach desired annual KPIs- Observed and utilized social data to pivot the creative strategy- Worked cross-functionally with tour marketing and talent department to collect and incorporate marketing insights into campaigns- Worked with external agency partners to develop and implement innovative strategies and technology solutions- Managed marketing budgets in partnership with the tour marketing team to ensure we reached our goals and maximized performance- Created campaign recaps to be shared with key internal stakeholders- Wrote social copy from the artist’s voice in for ads

Boston, Ma, Us

Co-founder of creative agency CLLCTV.US. Book talent for over 15 events per year. Work with agents, managers and artists to submit offers and negotiate contracts. Manage accounts and deliverables for various clients and sponsors including Bodega and Red Bull. Help secure press for agency and events. Create marketing strategy and promotional roll-out for content and event promotions.

Boston, Massachusetts, Us

Represent ZipCar at various events throughout the Greater Boston areaEducate potential customers about ZipCar and create positive brand associations through interactionAssist current customers with customer service issues and general questionsInteract with various types of people at many events in the Greater Boston area such as Scooper Bowl, SOWA Open Market, Arts Assembly, Greenfest, & more

Research and prepare questions for interviews with various talentConduct on-camera interviews with acts such as Juicy J, Ice Cube, Chanel West Coast, 9th Wonder, Run The Jewels, Iamsu, & many more!

Chestnut Hill, Ma, Us

Increased average organic engagement by 10% across Facebook, Twitter, & InstagramCreate weekly and monthly insight reports using Microsoft Excel and PowerpointCreate daily content with another team member for audience of over 23,000 diverse alumniWork with digital marketing team to brainstorm and execute content for online campaignsShare Facebook and Twitter insights with analytics manager to track social media conversions

Ontarioc, Ca, Us

LifestyleHelped develop relationships with key influencers and brands like Soulection, Trillectro, House Party NYC, Scoremore, A3C, & moreRepresented Karmaloop during several tour stops on the Verge Campus Tour with Emuze featuring Logic & KrewellaSecured Media Sponsorship for Trillectro, an annual hip-hop & electronic music festivalEngaged and grew online community of over 2 million users across four social media platforms (Twitter, Instagram, Snapchat, Facebook)Created pivot tables in Excel to analyze data sets and provide strategic insights Wrote creative copy for over 25 posts daily across social platforms.Generated over $300,000 in revenue through Facebook and Twitter (December 2013-May 2014).Used Google Analytics to track revenue and social media insights for daily reportingHelped monitor and manage Karmaloop’s first United States trending topic (#findjarule)

Ontarioc, Ca, Us

Researched and applied relevant retail social media trends Created content to be used on TwitterMaintained and grow Pinterest following through daily posting and board curatingWorked on a team to help create structure and schedule for social media posts

Boston, Massachusetts, Us

Achieved highest rated monthly share hour in the history of the urban department (3.6)Managed and helped develop staff of student on-air personalitiesUsed G Selector to curate and grow a music library for three urban shows as well as schedule over 35 hours of music weeklyCreated and analyzed Arbitron ratings reports to help create music directionDeveloped and maintained relationships with record labels, promoters, & artistsConducted weekly on-air interviews with various artists

Boston, Massachusetts, Us

Completed weekly competitive analysisObserved and participated in 2014 strategic planning meetings

Interacted with listeners at various events in the Greater Boston areaExecuted contests and events for listeners

Waltham, Massachusetts, Us

Worked with Marketing Manager on creating online connections with business partners and potential customers through Facebook and TwitterTracked and analyzed trends using Hootsuite

Distributed marketing materials at various events, boutiques, and stores throughout the cityContributed to successful campaigns with brands such as Atlantic Records, The Boston Bruins, The NBA, Reebok, Duck Down Records, & moreDeveloped and maintained relationships with urban retailers for future in-store eventsHelped create digital promotional strategies to promote new music and content from clients on social media

Boston, Massachusetts, Us

Generated and distributed daily financial reports on diverse mutual funds

Master'S Degree, Integrated Marketing Communications

Bachelor'S Degree, Isenberg School Of Management - Marketing