Malcolm Zhu

Malcolm Zhu Email and Phone Number

Managing Director, Ivie China @ Ivie
Malcolm Zhu's Location
Changning District, Shanghai, China, China
Malcolm Zhu's Contact Details

Malcolm Zhu work email

Malcolm Zhu personal email

About Malcolm Zhu

With over 20 years’ experience in marketing and advertising, Malcolm remains one of the industry’s freshest minds. His unrelenting passion to constantly reinvent the way brands engage with consumers has made him one of the region’s most prolific and enterprising business leaders. His deep knowledge of consumer branding, packaging, retail marketing and advertising has built Ivie China into a successful packaging agency with a string of awards to its name. As the Founder and Managing Director of Ivie China, he is not one to just sit and watch, Malcolm prefers to roll-up his sleeves, working closely with his team to deliver innovative branding and packaging solutions to a portfolio of global brands in the food & beverage industry. To date, he has worked with brands such as Coca-Cola, Yum China, Yili and many more. Prior to joining Ivie, Malcolm was Vice President of Marketing at CP Lotus.

Malcolm Zhu's Current Company Details
Ivie

Ivie

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Managing Director, Ivie China
Malcolm Zhu Work Experience Details
  • Ivie
    Managing Director, Ivie China
    Ivie Apr 2017 - Present
    Shanghai City, China
    Ivie & Associates is one of the US' largest retail-marketing services firms with700 + marketing professionals.Malcolm started up Ivie China business and built the professional local team,he initiated strategic transition and created the customized business model andfocus for the China market - providing consumer branding, packaging andshopper marketing solutions for FMCG and retail industry. Established close relationship with multiple Fortune 500 brands. Built end-to-end packagingcapability to improve company's core competency. Leading daily operation toachieve business and financial goal.Ivie China services include: VIS, Packaging Guidelines, PackagingDesign, Packaging Structural Design, Packaging Production and Pre-press, ShopperMarketing, In-Store Activation, POSM, Online stores, and relatedservices.
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  • Ivie
    General Manager, China
    Ivie Nov 2011 - Mar 2017
    Shanghai City, China
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  • Ivie
    Vp Marketing Services
    Ivie Feb 2010 - Mar 2011
    Shanghai City, China
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  • Ivie
    Director Of Business Development
    Ivie Feb 2009 - Feb 2010
    Shanghai City, China
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  • Cp Lotus
    Vice President Of Nationwide Marketing
    Cp Lotus Oct 2007 - Feb 2009
    Shanghai City, China
    CP Lotus is a multi-national retailer owned by CP Group. Originally started as dupty general manager of marketing department, tookresponsible for Private Brands. 1 year later, rotated to Guangzhou as head ofsouth China marketing, lead and manage local promotion andadvertising. Transfered back to Shanghai one year later and took incharge the marketing department of East Region; Promoted as VicePresident of nationwide marketing, lead the whole marketing and advertising function. Key responsibilities include Branding,Communication, Promotion, Shopper Experience, Consumer Insights, Newstore plan, CRM, etc.
  • Cp Lotus
    Head Of Marketing - China East Region
    Cp Lotus Jun 2006 - Oct 2007
    Shanghai City, China
  • Cp Lotus
    Head Of Marketing - China South Region
    Cp Lotus Apr 2005 - Jun 2006
    Guangzhou, Guangdong, China
  • Cp Lotus
    Marketing Deputy General Manager
    Cp Lotus Oct 2003 - Apr 2005
    Shanghai City, China
  • Edds Design
    Commercial Manager
    Edds Design Nov 2001 - Jul 2003
    Shanghai City, China
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Malcolm Zhu Skills

Strategic Planning Marketing Strategy Retail Digital Marketing E Commerce Marketing Market Research Merchandising Marketing Communications Multi Channel Marketing Fmcg Marketing Management Business Strategy Direct Marketing Online Marketing Competitive Analysis Retail Marketing Brand Management Email Marketing Advertising Integrated Marketing Online Advertising Cross Functional Team Leadership Customer Insight Media Planning Market Planning Media Buying Account Management Creative Direction Social Media Marketing Brand Development Interactive Marketing Corporate Branding Mobile Marketing Marketing Research Direct Mail Relationship Marketing B2b Marketing Digital Strategy Brand Awareness Product Marketing Lead Generation

Malcolm Zhu Education Details

Frequently Asked Questions about Malcolm Zhu

What company does Malcolm Zhu work for?

Malcolm Zhu works for Ivie

What is Malcolm Zhu's role at the current company?

Malcolm Zhu's current role is Managing Director, Ivie China.

What is Malcolm Zhu's email address?

Malcolm Zhu's email address is ma****@****ail.com

What schools did Malcolm Zhu attend?

Malcolm Zhu attended Rouen Business School.

What skills is Malcolm Zhu known for?

Malcolm Zhu has skills like Strategic Planning, Marketing Strategy, Retail, Digital Marketing, E Commerce, Marketing, Market Research, Merchandising, Marketing Communications, Multi Channel Marketing, Fmcg, Marketing Management.

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