Malcom Tafira Email & Phone Number

Johannesburg, Gp, Za

City Of Johannesburg, Gauteng, South Africa

City Of Johannesburg, Gauteng, South Africa

• Developed and executed data-driven marketing and communication strategies, increasing social media engagement by 35% and contributing to a 40.4% increase in sales across retail and B2B channels.• Created targeted content strategies aligned with topical and relatable themes, using social listening to optimise audience engagement across multiple platforms.• Led collaborations with strategic partners, including financial services providers (PoketMoney, Flash) and traditional fast-food outlets (Bantu Dining), to enhance customer experience and drive footfall in retail stores.• Managed and streamlined digital marketing efforts, including email marketing, social media campaigns, and website content updates through Wix Studio, boosting website traffic by 20%.• Utilised CMS and publishing platforms to analyse performance metrics such as order fulfilment times, social media engagement, and sales conversions, enabling data-driven decisions to optimise marketing efforts.• Coordinated the omni-channel marketing strategy, aligning online and offline content to ensure a consistent brand experience across all customer touchpoints.• Conducted market research using UI/UX methodologies to develop buyer personas and enhance brand positioning, resulting in a unique value proposition for in-house brands for African Basket and partner accounts like Schweppes Mazoe Cordial and Seba Food’s Soya Milk NutraMilk.

City Of Johannesburg, Gauteng, South Africa

• Spearheaded the “Festive Delights” “Mazoe is Back!” and”AB Cooks” campaigns, celebrating foods from across SADC, resulting in a 25% increase in engagement on social media platforms.• Designed and managed content calendars for product launches, integrating social listening insights and trending topics to maintain relevance and maximise audience reach.• Optimised website content by implementing SEO best practices, including refining meta descriptions, crafting concise titles, and strategically placing focus keywords, which led to a 15% boost in organic search traffic.• Oversaw the development of blog posts, newsletters, and other digital content, ensuring alignment with monthly thematic campaigns and brand messaging.• Wrote impactful copy for Through-The-Line marketing assets, from in-store posters, merchandising assets to video abstracts, and blog articles.• Facilitated and managed influencer campaigns for awareness through cross-platform publishing and content production.

City Of Johannesburg, Gauteng, South Africa

• Addressed fulfilment challenges by implementing productivity tools such as Slack and Trello, enhancing order tracking, communication, and reducing delivery times by 30%.• Collaborated with finance and procurement teams to update price lists weekly, preventing potential losses by maintaining accurate pricing information.• Developed communication protocols to foster partnerships, leading to successful negotiations that expanded NutraMilk product availability to over 57 stores across Cape Town and Gauteng regions.• Enhanced client engagement by creating dedicated communication channels and streamlining logistics, resulting in increased partner satisfaction and more effective cross-border order management (imports).

City Of Johannesburg, Gauteng, South Africa

Idols SA season 18• Created compelling content for popular TV programmes, including Big Brother Naija, Big Brother Mzansi, and Idols SA, using SEO best practices to drive website traffic and engagement.• Developed interactive website polls and social media content that significantly increased page views and time spent on official show websites.• Collaborated with designers to produce dynamic social media assets and website billboards, effectively promoting key events and show moments.• Drafted engaging interview questions for TV show participants, driving audience interest and social media discussions.• Produced the popular “Whose Lover Is It Anyway?” article for Big Brother Mzansi, employing humour and audience interaction strategies to enhance engagement and social sharing.

City Of Johannesburg, Gauteng, South Africa

Big Brother Mzansi, Season 3

City Of Johannesburg, Gauteng, South Africa

Big Brother Naija, Season 6

Johannesburg Area, South Africa

• Coordinated community outreach projects, including SRHR advocacy workshops with over 300 participants, focusing on reproductive justice and abortion rights as human rights.• Managed logistics and support for workshops, including planning conference bookings and facilities, while also handling communications, reporting, and social media management.• Built relationships with medical professionals and student bodies, facilitating successful collaborations to promote reproductive health rights advocacy through student led support groups.

Johannesburg, South Africa

• Managed Administrative Support - Streamlined office operations and maintained databases to ensure efficient project execution and accurate record-keeping.• Led Project Planning and Execution - Oversaw various design production lines, including custom luxury furniture, house renovations, and interior design projects, ensuring high-quality outcomes.• Coordinated High-Profile Events - Successfully styled and set up event installations for prestigious brands like Moet et Chandon Champagne Day 2020 and Hennessy for GQ Awards 2020.• Stakeholder Coordination - Engaged with multiple stakeholders to guarantee seamless delivery and execution of projects and events, fostering strong professional relationships.• Creative Solution Implementation - Applied industry knowledge to drive innovative solutions, contributing to the successful completion of projects and events.• Attention to Detail - Ensured meticulous planning and execution, delivering high-quality results and maintaining project standards through effective team coordination and oversight.

Johannesburg, Gauteng, South Africa

• Managed community engagement campaigns, such as the #EachOneLiftsOne initiative with child actor Junior Singo, which empowered over 100 children through workshops on acting and filmmaking.• Developed strategic communication solutions, including press releases and media invitations, enhancing the visibility of client campaigns and securing media coverage.• Conducted research to support the development of content strategies, successfully increasing social media followers and engagement rates through targeted campaigns.

Johannesburg Area, South Africa

• Drafted official correspondence, including letters of undertaking for Study Visa applications, ensuring clear and professional communication with international students.• Managed sensitive data and maintained organized records, contributing to accurate and efficient communication within the office.• Delivered exceptional customer service by handling telephonic and email inquiries, and welcoming walk-in queries, enhancing overall stakeholder engagement and satisfaction.• Coordinated and hosted international delegates for the university's International Strategic Partnerships, facilitating smooth and effective communication and event management.• Contributed to the establishment of the International Students Association (now ISSC) as secretary, bridging communication between the International Office and international students, and fostering a supportive community.• Worked closely with various stakeholders to host successful events, demonstrating strong organizational and coordination skills essential for effective communications.• Played a pivotal role in creating a welcoming environment for international students, showcasing a commitment to inclusive and strategic communication.

Bachelor'S Degree, International Relations, Political Studies And Law

Activities and Societies: Wits Choir, Wits African Union Chapter, International Students Association, Wits International Office, Wits.

High School, Igcse & Gce

Activities and Societies: Choir captain 2011-12 Swimming vice-captain - 2012 Head of Technical Department Drama Club 2009-11 Drama Club.