Malcolm White Email & Phone Number

Columbus, Ohio, Us

In my role as a Public Information Officer and the *first* New Media Strategist for Franklin County, I lead efforts to amplify the Board of Commissioners’ voice and strengthen connections with the community.In our public affairs office, we aim to:• Cut Through the Noise: Develop and deliver clear, relatable messaging that fosters transparency and trust within the county• Innovate Digitally: Lead the integration of digital media into our communication strategies, ensuring a strong presence across social media, podcasts, and other platforms.• Bridge the Gap: Make local politics more accessible by breaking down complex systems into clear, understandable messages. We drive initiatives to increase civic literacy, empowering the community to engage with county governance.• Connect the Dots: Highlight county services and resources, making them accessible and relevant to the community.• Pioneer in the Content Space: Collaborate with a creative team to develop innovative, multi-channel content that resonates with our audience and takes Franklin County to new heights in communication and community engagement.• Lead the Charge: Direct a cross-functional team, establishing communication policies and ensuring strategic alignment across all efforts.

I started a company and oversee a team of 20 as we try to shift the way that the Columbus creative community and consumer base interacts with each other.

I led innovative digital marketing campaigns and strategies to meet the corporation's evolving needs. My responsibilities included:Developing and executing creative solutions across digital platforms, including social media channels like Facebook, Instagram, Google, YouTube, and LinkedIn.Managing social media content from planning to publication, while engaging with the online community.Analyzing data trends to inform strategy, collaborating with communication staff and other teams for impactful results.Partnering with creatives, including videographers and copywriters, to produce dynamic content aligned with brand growth objectives.Presenting synthesized performance insights to stakeholders, leveraging strong storytelling and presentation skills.Spearheading digital projects from conception to execution, demonstrating quick action and strategic thinking.Crafting a comprehensive multichannel digital plan, incorporating SEO, content creation, and monitoring.Regularly engaging in communications meetings, executing tactics, and reporting on brand priorities.Networking with influencers and representing the brand at events, enhancing brand visibility and connections.Ensuring brand consistency across all marketing materials and communication channels.Generating reports to assess the effectiveness of communication strategies, continually innovating for improved impact.This role demanded a blend of strategic thinking, creativity, and analytical prowess, enabling me to contribute significantly to the brand's digital presence and overall marketing efforts.

Columbus, Ohio, Us

I oversee all digital marketing marketing operations. My central goal is to help grow The Agency's influence locally by directing information campaigns that increase community advocacy, wellness awareness and event participation.I am responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks. This includes marketing, art direction, and social media management. Duties:- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.- Develop and monitor campaign budgets.- Plan and manage our social media platforms.- Prepare accurate reports on our marketing campaign’s overall performance.- Coordinate with advertising and media experts to improve marketing results.- Identify the latest trends and technologies affecting our industry.- Brainstorm new and innovative growth strategies.- Oversee and manage all contests, giveaways, and other digital projects.- Supervise a team of digital media consultants and social media coordinators across the country

Columbus, Ohio, Us

I head the Fatherhood Initiative, consult on marketing and manage the Calling All Dads program. As the Calling All Dads program manager I am responsible for: - Managing engagement with childcare centers in Central Ohio, making sure they are star rated- Installing a campaign that address that 73% of black kids are not ready for Kindergarten in Columbus- Fostering a community that promotes Fatherhood, especially amongst black dads - Creating marketing, branding and communications strategies that increase awareness of programs- Managing budgets and reporting on fund allocation- Participating in tender and grant application process including design, submission and review- Coordinating and running events and workshops- Gathering feedback and presenting insights- Reporting on program performance to executive team and directors- Identifying opportunities for continual improvement- Developing industry and community partnerships

Columbus, Ohio, Us

¥ Social media, marketing and promotions coordination.¥ Sales initiative ideation and development.¥ Respond to RFP, RFI and general Sales requests: concept and formulate ideas into innovative, cross-platform marketing programs that are custom-made for specific client initiatives.¥ Update relevant core presentations, one sheeters and sales support materials with accurate information and data.¥ Help gather and manage the collection of marketing collateral¥ Assist in writing and submitting industry award submissions for company projects.¥ Assist in identifying opportunities for future partnerships, talent acquisition and business.¥ Conduct research on market trends & landscape and potential growth areas.¥ Coordinate and solicit street team distribution opportunities.¥ Manage FlyPaper Online Magazine.¥ General administrative support.

Columbus, Oh, Us

 Answer incoming calls from Stores, Field Leadership, and Home Office associates, providing first level troubleshooting and issue resolution. Conduct succinct, professional outbound calls to ensure completion of high priority service calls, provide resolution details to associates, and as follow-up to messages left for the TSC. Perform administrative functions related to support and project activities. Utilize working knowledge and understanding of using Remote Desktop, Remote Assistance and VPN to troubleshoot problems for associates working remotely.

The Midwest Greek Weekend is a unity event meant to bring NPHC Greek members from all over the Mid-West to Columbus, Ohio for the weekend of August 28-31 2014. The events for the weekend are numerous and include but are not limited to a picnic, a stepshow and after-party, a greek basketball tournament, job fair, community service event and day party. As an intern, I am responsible for drawing traffic to the event's social media handle through promotion and engagement. I also am a brand ambassador helping to familiarize the college campuses in my area with the event which will lead to high levels of participation. Lastly, I serve on a team to come up with strategies to bring attention to the Midwest Greek Weekend brand and event.

Columbus, Oh, Us

• Receive, document, and carefully analyze incoming support requests, inquiries, and trouble reports. • Promptly resolve all issues that fall within the scope of Service Desk staff capabilities, thoroughly documenting each step. • Properly escalate unresolved issues, including complete problem descriptions, documentation of all actions performed, and all other pertinent details. • Help maintain security of I.T. facilities and equipment and enforce I.T. and University policies as necessary.• Manage office responsibility delegation• Present direct correspondence to customers in the event of a crisis • Coordinate schedules for Customer Service Analyst

Columbus, Oh, Us

• Receive, document, and carefully analyze incoming support requests, inquiries, and trouble reports. • Promptly resolve all issues that fall within the scope of Service Desk staff capabilities, thoroughly documenting each step. • Properly escalate unresolved issues, including complete problem descriptions, documentation of all actions performed, and all other pertinent details. • Help maintain security of I.T. facilities and equipment and enforce I.T. and University policies as necessary.

Columbus, Oh, Us

• Advocated on behalf of Capital University to prospective families • Answered questions about academic programs, student activities and campus life at Capital University through campus tours

Columbus, Oh, Us

Tasks that I've completed since beginning the internship:• Conducted research and analysis of key dates and made recommendations which helped shape the editorial calendar for MediaSource client, The American Dairy Association Mideast.• Participated in the annual planning meeting between MediaSource and ADA to help understand the clients goals for 2014. Followed-up with ideas and insights on fresh approaches to creating buzz for ADA in 2014. These concepts were incorporated in the 2014 visibility plan delivered to the clientMy full Intern responsibilities include: • conducting new business and client research as needed; • participating in both internal team and client meetings; • researching for projects, news releases and fact sheets; • assisting in development of our proprietary TV media database with custom media lists, editorial calendars and media results reports; • handling MCP distribution and postings to social media sites; • booking media appearances for television and radio locally and nationally; • acquiring web and blog coverage for clients; • assisting with internal social media outreach and • some administrative and office support.

Columbus, Ohio, Us

As the public relations intern, I worked in the marketing department contributing to brand development and strategy. Components of my job included: • Designing fliers, brochures and other public-facing material• Producing company copy writing• Drafting and editing press releases, media kits and other promotional material• Conducting industry research and compiling detailed reports• Crafting an internal newsletter for company wide distribution