Serve as a strategic media relations partner, providing counsel and executing public relations plans to fulfill business objectives and elevate marketing iniatives in key earned media channels.

Brand manager for Bell Powersports - On Road. Media relations liaison for both Bell Powersports and Bell Bike. Responsible for campaign planning and execution for Bell Powersports On Road products and media relations, communications for Bell Powersports and Bell Bike.

Oversaw brand and dealer initiatives for the North American region with a focus on improved dealer marketing and demo ride events. -Led CRM website platform migration of North American Royal Enfield dealers to ensure marketing and branding consistency across all NA Regional dealer websites.-Provided social and digital expertise to individual Royal Enfield dealers to implement social marketing and digital advertising campaigns to drive awareness and revenue. -Implemented a grand opening strategy for new dealers to host events, providing 360 degree communications tactics such as public relations, paid social, traditional media and experiential support.-Assisted events team with execution at flat track and national demo events.-Researched and recommended Facebook advertising working with and managing external agency partners. Made strategic recommendations to drive sales activities and brand awareness through social communications.-Supported regional sales teams by creating engaging and impactful multi-channel marketing campaigns spanning traditional and digital communications as well as special events to support dealers.-Craft media relations content including writing press releases and media placement to elevate brand awareness of regional dealers to grow Royal Enfield footprint in North America.-Evaluated brand ambassador program to drive awareness in underserved categories and demographics through partnerships, special events and outreach.

Responsible for strategy and execution of all content and social media campaigns across agency clients with a specialty in enthusiast brands. My responsibilities included:-Business development including prospecting, download meetings, concepting, ideation, presentation writing and in-person delivery -Evaluation and implementation of internal communications and process related to clients and agency work -Oversee creative outputs from internal and external partners -Project management of video and social programs for clients across the agency. Includes vetting vendors, creating estimates, writing scopes of work, developing timelines and on-site execution-Development of social strategy, content look and feel, conversation strategy, community management, social media training for brand athletes and influencers, content writing and creation of social media campaigns surrounding specific product launches and activations. -Ideation and concepting client for creative, PR, social and content related projects for nearly every Gunpowder client-Manage ongoing communications with current clients and external partners -Director and producer on select client video projects for all automotive and outdoors clients-Agency talent acquisition including vetting candidates and participating in the interview and review process

Social & Content Lead specializing in enthusiast brands such as OPTIMA Batteries, Humminbird, Minn Kota and GoPro.My responsibilities included:-Project management of video and social programs for various clients across the agency. Includes vetting vendors, creating estimates, writing scopes of work, developing timelines and on-site execution-Creation of photography and video content, which include behind-the-scenes from photo/video shoots, events, micro-storytelling through Instagram/Twitter platforms. Also capable of delivering high quality digital images for web/social usage along with POV (GoPro) video -Partnerships and influencer program development in the powersports, automotive, motorcycle and outdoor segments. Programs include content creation, social promotion, product testing and social contests. -Assisted with sponsorship / content programs with Formula Drift (Ryan Tuerck) and Ultra 4 (Jason Blanton). Have also collaborated with NHRA and IMSA personalities. -Event management including planning, budgeting, vendor contracting and on-site execution. Events were held in Las Vegas during the SEMA Show (2015 and 2016), Formula Drift New Jersey (2016) and the Woodward Dream Cruise (2016). -Development of social strategy, content look and feel, conversation strategy, community management, social media training for athletes and influencers, content writing and creation of social media campaigns surrounding specific product launches and activations. -Ideation and concepting for nearly every Gunpowder client for creative, PR, social and content related projects-Act as director and producer on smaller budget client video projects for all automotive and outdoors clients-Agency talent acquisition including vetting candidates and participating in the interview and review process-Business development including prospecting, download meetings, concepting, ideation, presentation writing and in-person delivery

As a Public Relations Manager, I assisted with the daily community management, media relations, content development and planning of multiple brands. These clients included powersports and boat manufacturers and car care brands. Brand Experience: BISSELL Homecare Inc., Black Magic Car Care, Can-Am Off-Road, Can-Am Spyder, Evinrude, Gumout, Kohl's, Rain-X, Recreational Boat Holdings and Tenneco. My responsibilities included:-Daily community management (Facebook, Google+, Tumblr, Twitter, and YouTube)-Social content creation-Social planning and strategy-Contest/Sweepstakes development (Shortstack, Woobox)-Motorsports personality content creation and management (NHRA Top Fuel - Leah Pritchett at Dote Racing, Formula Drift - Vaughn Gittin Jr at RTR Drift, NASCAR - Larry McReynolds NASCAR ON FOX)-Online video production (script development and writing, on-site production assistant)-Customer care -Influencer relationship management and program development-Media outreach (Press releases, media bulletins, media alerts)-Media tracking (Burrelles, Cision, LexisNexis, and Tv Eyes)-Event facilitation (New product launch)-New business pitching -Intern training/supervisor for the public relations department and participated in the interview process-Jeep fanatic-Motorcycle enthusiast-Appearances/stunts dressed as a Panda or Troll (Head shots available upon request)-Fire and emergency evacuation team leader

As a Public Relations manager I worked with a variety of clients primarily in the powersports, automotive and consumer goods categories including Gumout, Black Magic, Evinrude, Kohl's and Can-Am Off-Road. My responsibilities included:-Daily community management (Facebook, Google+, Tumblr, Twitter, and YouTube)-Social content creation including photography and writing -Contest/Sweepstakes development (Shortstack, Woobox)-Customer care -Media outreach (Press release, media bulletin, pitching and media alert writing)-Media tracking (Burrelles, Cision, LexisNexis, and Tv Eyes)-Event facilitation (New product launch)-Intern training/supervisor for the public relations department and participated in the interview process

As an assistant Public Relations Manager I worked on a variety of brands in both a social and PR capacity. My responsibilities included:-Daily community management (Facebook, Google+, Tumblr, Twitter, and YouTube)-Social content creation-Customer care -Influencer relationship management and program development-Media outreach (Press releases, media bulletins, media alerts)-Media tracking (Burrelles, Cision, LexisNexis, and Tv Eyes)

During my time as a public relations intern I worked exclusively on the BRP Can-Am Off-Road and Can-Am Spyder (on-road) business as a community manager and content writer. My responsibilities included:-Daily community management (Facebook, Google+, Tumblr, Twitter, and YouTube)-Social content creation including outreach to influencers and media -Developed long-form content such as Q&As, interviews and bios with key influencers in the off-road industry-Customer care

Photographer and blogger for Milwaukee Moto, my personal photo blog dedicated to motor sports photography and automotive still photography. The majority of my work has been done over the past two years using a Canon 40D and 50D. Generate posts detailing the photos that I captured at various motorcycle events in Wisconsin.

-Establish Rustin Clewien as a premier trainer in the North Shore area-Utilize Facebook as a online contact point for potential clients -Create and manage weekly content calendar for Facebook page-Drive sales for specialized weight training and clinics designed to challenge users in season and out of season, increasing performance and overall health

Provided Brady customers with unrivaled customer service every day. As a Brady representative I was responsible for orders, custom quotes, and complaint processing. Organization, time management, and urgency were skills that I utilized daily to assist customers and enhance their experience with Brady.

Responsible for the maintenance, interaction, and cultivation of JobCamp's social media presence. Utilizing the tools such as Linkedin, Facebook, and Twitter to generate awareness, excitement, and enthusiasm regarding JobCamp's upcoming event on February 25th. Also providing followers, fans, and connections with positive and useful information for their career endeavors.

Created the foundation of Black Jade's social media presence and implemented strategies and connections to position Black Jade as a thought leader in Chicago web design community. Established valuable interactions with industry leaders, sharing ideas, and developing relationships in the Chicago social media community. -Updated social media tools -Wrote company blogs-Created monthly newsletter content-Implemented communication tools such as Blogtalk Radio, video testimonials, and contests -Searched out possible client leads -Assisted in the branding of Black Jade