Malcolm Aldridge Email & Phone Number

Brisbane, QLD, AU

South Brisbane, Queensland, AU

Toowong, Queensland, AU

Working within the Customer Experience (CX) team, I am responsible for the creation, design, development and optimisation of the outbound customer communication journey using the marketing automation platform, Salesforce Marketing Cloud. Using my expertise across a variety of marketing channels – Email, Push, SMS, MMS, I engage our database in the channel.

Brisbane, Queensland, AU

• Taking a lead as Marketing Automation consultant on the Universities Customer Experience (CX) project, I worked within the Office of Marketing and Communication alongside the International Marketing team and Faculty.
• Setup and initial configuration of the Oracle Marketing Cloud (Eloqua) platform in readiness for day to day use by the wider marketing teams
• Implementation of conversion campaigns utilising landing pages, forms, email, SMS and social channels: including design, content creation, digital collateral management, campaign setup, dynamic content creation and.
• Assisted in the set up and execution of lead nurturing and remarketing strategies across different audience segments
• Developed and help implement a lead scoring models
• Provided leadership, guidance and assistance to the Senior Digital Marketing Coordinators

Part Of Frasers Group, AU

• Responsible for all Email Marketing functions within the MySale Groups flash sale and retail sites across Australia, New Zealand and Asia. I managed and mentored the teams in both Sydney and Singapore undertaking the.
• Hands-on responsibility for campaign delivery teams
• Oversight and approval of all Email, SMS and Push notification
• Daily, Weekly and Monthly analysis and report on campaign performance to senior executives
• Email Deliverability expertise to monitor and proactively reduce and fix deliverability issues
• Internal stakeholder management to ensure daily communication went out on time and correct

Maidenhead, Berkshire, GB

• Focused on assisting and supporting customers to enhance their knowledge and understanding and utilisation of existing SDL solution packages.Selected Responsibilities:
• Achieved through the provision of best practice support and strategic advice as a ‘trusted advisor’, by providing presentations and workshops on industry trends, best practice and product functionality to ensure key.
• Helped transition clients from other Email Service Providers (ESP’s) such as ExactTarget (Salesforce Marketing Cloud), Silverpop, Responsys, YesMail, Mailchimp and Vision6 to the SDL email Manager platform

Maidenhead, Berkshire, GB

• Management of SDL’s Asia Pacific, EMEA and NASA regions Production Services team and the delivery of services for hosted solutions for all regions globally including, Email, Marketing Databases and MobileThis role.
• Managed a team, working to ensure our hosted solutions were stable while meeting budgeting requirements
• Assisted Sales in hosted solution definition and scoping prior to sale
• Set-up hosted solutions to the agreed statement of work
• Delivered on-going services for hosted solution customers and SaaS solutions
• Provided 3rd line support and account management, as part of the team to support hosted digital and database clients, including email deliverability

Maidenhead, Berkshire, GB

Management of SDL’s Asia Pacific regions Production Services team and the delivery of services for hosted solutions for the region. Responsibilities as described above on a Regional level managing the APAC team

Maidenhead, Berkshire, GB

• Responsible for the management and support of all hosted email delivery for SDL’s Australia’s APAC direct accounts, agencies, marketing services providers and systems integrators using SDL Email Manager (Formally.
• Designed email marketing strategies to address specific marketing challenges, as part of an integrated marketing strategy
• Created and fulfiled campaigns based on strategies to enable clients to create relevant, effective and engaging experiences with their customers and prospects through multiple marketing channels
• Ran successful email campaigns and managing email deliverability with the ability to articulate potential pitfalls, best practice and problem solving
• Supported the in-region teams in creating, promoting and delivering hosted products, services and account management for clients and partners working with the Commercial team
• Responsible for delivering all regional SDL Email Manager product demonstrations for prospective clients and new client introductory email training, advanced email training and best practice workshops

Chester, GB

I was responsible for the day to day management of GB Groups customers email marketing efforts. On average I managed between 10 and 11 million emails per month for up to 17 different clients, this was a fully managed service; offering consultancy and support, working with clients, their agencies, colleagues and partners to ensure GB’s email marketing.

Chester, GB

I worked within the Database Development Team, in the Data Solutions Department. My role was to ensure that all procedures and standards were enforced during Oracle database loads, that each database update was completed within the expected timescale, and that the relevant statistical analysis and database reports were compiled. It was with in this role.

I worked within the names and address processing team, performing campaign development and selection for own brand and affinity/co-brand partners in the Database Marketing Department.

Msc, Digital Marketing Communication

Diploma In Outdoor Leadership, Outdoor Education

Certificate Iv In Outdoor Leadership, Outdoor Education

Certificate Iii In Outdoor Leadership, Outdoor Education

Certificate Iii In Outdoor Recreation, Outdoor Education

Business Administration And Management, General

Education record