Working within the Customer Experience (CX) team, I am responsible for the creation, design, development and optimisation of the outbound customer communication journey using the marketing automation platform, Salesforce Marketing Cloud. Using my expertise across a variety of marketing channels – Email, Push, SMS, MMS, I engage our database in the channel that is most relevant, with the best possible content /offer, timed for maximum efficiency.

Taking a lead as Marketing Automation consultant on the Universities Customer Experience (CX) project, I worked within the Office of Marketing and Communication alongside the International Marketing team and Faculty marketing managersSelected Responsibilities:• Setup and initial configuration of the Oracle Marketing Cloud (Eloqua) platform in readiness for day to day use by the wider marketing teams• Implementation of conversion campaigns utilising landing pages, forms, email, SMS and social channels: including design, content creation, digital collateral management, campaign setup, dynamic content creation and reporting on the results of the individual assets and overall campaign• Assisted in the set up and execution of lead nurturing and remarketing strategies across different audience segments• Developed and help implement a lead scoring models• Provided leadership, guidance and assistance to the Senior Digital Marketing Coordinators

Responsible for all Email Marketing functions within the MySale Groups flash sale and retail sites across Australia, New Zealand and Asia. I managed and mentored the teams in both Sydney and Singapore undertaking the campaign design and setup, asset creation, data management, campaign testing and reporting.Selected Responsibilities:• Hands-on responsibility for campaign delivery teams• Oversight and approval of all Email, SMS and Push notification• Daily, Weekly and Monthly analysis and report on campaign performance to senior executives• Email Deliverability expertise to monitor and proactively reduce and fix deliverability issues• Internal stakeholder management to ensure daily communication went out on time and correct• Relationship management with vendors and partners• Offering support and advice to the UK Email Team• Perform data segmentation and data hygiene task to optimise the database• Reviewing systems and workflows efficiency to create more robust and stability process to reduce risk to the business and maximize profits

Focused on assisting and supporting customers to enhance their knowledge and understanding and utilisation of existing SDL solution packages.Selected Responsibilities:• Achieved through the provision of best practice support and strategic advice as a ‘trusted advisor’, by providing presentations and workshops on industry trends, best practice and product functionality to ensure key strategic customers are getting the most value from SDL Email and CRM software• Helped transition clients from other Email Service Providers (ESP’s) such as ExactTarget (Salesforce Marketing Cloud), Silverpop, Responsys, YesMail, Mailchimp and Vision6 to the SDL email Manager platform

Management of SDL’s Asia Pacific, EMEA and NASA regions Production Services team and the delivery of services for hosted solutions for all regions globally including, Email, Marketing Databases and MobileThis role required a hands-on technical approach from start to finish across all projects, with outstanding time-management and attention to detail. Working with clients and partners to begin their relationship with SDL, configuring our system to meet client business requirements. Selected Responsibilities:• Managed a team, working to ensure our hosted solutions were stable while meeting budgeting requirements• Assisted Sales in hosted solution definition and scoping prior to sale• Set-up hosted solutions to the agreed statement of work • Delivered on-going services for hosted solution customers and SaaS solutions• Provided 3rd line support and account management, as part of the team to support hosted digital and database clients, including email deliverability• Provided technical consultative approach as a subject matter expert regarding email marketing and hosted solutions• Ensured all software and services were delivered against consulting standards and industry best practices• Provided input, guidance and support for new hosted SAAS propositions (VM, AWS)• Worked closely with the Cloud Operational team to provide seamless end-to-end hosted SaaS processes and support to on-going clients and operations

Management of SDL’s Asia Pacific regions Production Services team and the delivery of services for hosted solutions for the region. Responsibilities as described above on a Regional level managing the APAC team

Responsible for the management and support of all hosted email delivery for SDL’s Australia’s APAC direct accounts, agencies, marketing services providers and systems integrators using SDL Email Manager (Formally Dynamic Messenger). The core focus of this role was to provide professional support, hands-on implementation, technical and strategic advice to colleagues, partners, and customers to ensure the successful implementation and utilisation of SDL products. Selected Responsibilities:• Designed email marketing strategies to address specific marketing challenges, as part of an integrated marketing strategy• Created and fulfiled campaigns based on strategies to enable clients to create relevant, effective and engaging experiences with their customers and prospects through multiple marketing channels• Ran successful email campaigns and managing email deliverability with the ability to articulate potential pitfalls, best practice and problem solving • Supported the in-region teams in creating, promoting and delivering hosted products, services and account management for clients and partners working with the Commercial team• Responsible for delivering all regional SDL Email Manager product demonstrations for prospective clients and new client introductory email training, advanced email training and best practice workshops• Email, Mobile (SMS, Responsive Design) subject matter expert• Lead consultant Managing one of Australia’s largest banking email automation projects for one of Australia's big 4 banks• Consulted across all clients on campaign analytics and offering strategic advice based on previous results to optimise multi-channel programs in retail, travel, banking, publishing, b2b, b2c• Developed and delivered custom and adhoc presentations and workshops focused on latest trends, best practice and product usage

I was responsible for the day to day management of GB Groups customers email marketing efforts. On average I managed between 10 and 11 million emails per month for up to 17 different clients, this was a fully managed service; offering consultancy and support, working with clients, their agencies, colleagues and partners to ensure GB’s email marketing services reflect and surpass best industry practice.

I worked within the Database Development Team, in the Data Solutions Department. My role was to ensure that all procedures and standards were enforced during Oracle database loads, that each database update was completed within the expected timescale, and that the relevant statistical analysis and database reports were compiled. It was with in this role that I started to grow my email marketing knowledge and helped GB build its email offering.

I worked within the names and address processing team, performing campaign development and selection for own brand and affinity/co-brand partners in the Database Marketing Department.