Michael Ledford Email and Phone Number
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𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 𝗔𝗡𝗗 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡As an enterprise leader with 20+ years of global experience, I empower and inspire organizations to achieve our most challenging growth & financial goals. I believe in people and constantly seek to unleash their talent and potential. I provide visionary leadership for new ideas and approaches across the organization - in both daily continuous improvement and long term strategies. I bring global teams together to rally toward common causes. I build diverse and inclusive teams and workplace cultures. I help others work through complex situations to make the right decisions and deliver the best in class experiences for consumers, trade customers, and our company. My teams deliver disruptive results.𝗠𝗢𝗧𝗜𝗩𝗔𝗧𝗜𝗢𝗡𝗦 𝗔𝗡𝗗 𝗣𝗔𝗦𝗦𝗜𝗢𝗡𝗦I love to make a difference. I am passionate about building brands and products that consumers love and that improve their lives. I am uncompromising about doing the right thing, the right way, and taking the long-term view to ensure any change or innovation continues to pay dividends. I wake up every day with a hunger to elevate the organization to be the undisputed best. I get teams as excited about entry priced product as luxury offerings. No matter what the goal is, I have a genuine and contagious enthusiasm that builds high-performing teams.𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛With a unique background based in retail sales, analytics, consumer research, and product development, I excel at diagnosing complex business challenges and opportunities. My ability to simplify complex problems and processes makes tough goals more attainable. My view of business is deeply cross functional, and I bring team members together who have unique disciplines. I am proud to be an ethical leader who has consistently produced business growth and sustainable innovation at every stage of my career.𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘Coaching and MentoringStrategic LeadershipVision DevelopmentInnovation and GrowthAnalyticsBuilding Global TeamsHigh Performing TeamsSustainable Profit Growth𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘You can reach me at michaelaledford@gmail.com.
Whirlpool Corporation
View- Website:
- whirlpoolcorp.com
- Employees:
- 45041
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General Manager, Global Commercial LaundryWhirlpool CorporationMishawaka, In, Us
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Senior Director, Kitchen AppliancesWhirlpool Corporation Apr 2022 - PresentBenton Harbor, Michigan, UsResponsibilities: Executive product leader of $10+B North America kitchen appliance business, including launches, business cases, cost, regulatory, and existing business marketing; eight direct reports, the largest product team in North America- Launched 50+ new product lines across dishwashers, refrigeration, and cooking, resulting in multi-billion dollar share growth across multiple channels and retailer tiers, increased consumer star ratings, and trade customer balance of floor and sales- Strategically shifted the organization to market existing products as a growth driver by creating five year market share roadmaps for each category and restructuring cross functional team responsibilities to provide bandwidth, resulting in 40+ activations that impacted 2000+ stores with a 37% lift in sales on targeted products- Teamed with cross-functional leaders to overhaul the management system to enable a one-team mindset, efficient decision making, and senior leadership alignment, reducing organizational waste and aligning team metrics and goals to achieve company objectives- Turned around the unengaged culture of the kitchen product team by focusing heavily on talent development and high-performer recruitment, resulting in world class people leadership and engagement scores that led the entire commercial organization
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Director Of Product Marketing At Whirlpool CorporationWhirlpool Corporation Aug 2018 - Apr 2022Benton Harbor, Michigan, UsResponsibilities: Product pipeline owner for North America laundry, including innovation, product lifecycle, competitive futuring, business case plans, and cost; four direct reports - Promoted to lead product strategy for Whirlpool’s largest single appliance category, the $4.3B laundry business- Championed consumer and shopper innovation based on consumer research and unarticulated insights, resulting in $460M+ of patented opportunities, including Maytag’s Pet Pro Washer and Dryer, and Whirlpool brand’s 2-in-1 removable agitator washer- Drove systemized approach to IoT that harmonized needs for brand, product, and engineering, resulting in funding of connected plan for 99% of laundry appliances- Pioneered creation of global marketing team that scaled 5-year innovation product pipeline across all international regions- Led top talent team of on-site and remote direct reports that is a genesis of talent promotion within Whirlpool, resulting in a people leadership score in top 1% of company
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Senior Manager, Product Development And MarketingWhirlpool Corporation Jul 2013 - Jul 2018Benton Harbor, Michigan, UsResponsibilities: Led five year product strategy development and execution for U.S. cooking business, with rotations in mass ranges, premium ranges, and microwaves- Grew profit, revenue, and market share in every category for five consecutive years- Led 48% increase in sales of the $2.3B microwave and range business Invented and launched the industry's first IoT connected microwave hood, resulting in nationwide retail flooring and a CES Design and Innovation Award- Created company-wide strategy for multiple underserved consumer markets, including Americans with Disabilities and Star-K, resulting in industry exclusive product offerings
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Senior Manager, Consumer Insights & StrategyWhirlpool Corporation May 2011 - Jul 2013Benton Harbor, Michigan, UsResponsibilities: Enabled fact-based decision making by U.S. marketing and sales teams, developed annual budget, set and executed analytic priority; six direct reports, 20+ vendors- Headed continuous improvement of world class forecast methodology, increasing accuracy by 75% and locking in cost savings of 25%- Pioneered systems to measure healthy demand, predict market bubbles, pent-up consumer demand, price elasticity, marketing mix modeling, and localized market analysis - Drove analytics support for multiple winning legal cases at the federal and state level, including multibillion dollar fair trade cases- Headed brand expansion initiative, increasing flooring in 2000+ retail stores while partnering with retailers to maximize SKU productivity through consumer segmentation
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Multiple Sales, Merchandising, & Analytics Leadership RolesWhirlpool Corporation Aug 2005 - May 2011Benton Harbor, Michigan, UsResponsibilities: Customer facing sales person, advanced analytics, retail management, day-to-day promotion and inventory planning for top load washers and matching dryers- Achieved Whirlpool’s top annual national field sales ranking- Drove a 10 pt market share increase in laundry by teaming with the product development, production, and the sales force to execute the largest product launch in Whirlpool history - Partnered with key retailers to research and execute an innovative psychographic flooring strategy that drove consumer satisfaction, volume, profitability, and market share
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Retail Store ManagementKohl'S Apr 2001 - Aug 2005Menomonee Falls, Wisconsin, UsResponsibilities: Consumer facing store leader for hard good and children's clothing; focus on sales, merchandising, and customer service- Headed highest rated departments in region based on audit and customer scorecards- Developed my love for durables and other lifetime consumer product- Deepened technical prowess and understanding of how products work- Expanded knowledge of how retail consumers shop and make purchase decisions- Accelerated understanding of big box retail merchandising during annual purchase cycles -
MissionaryCaracas Venezuela Mission Apr 1999 - Apr 2001Responsibilities: Serve physical and emotional community needs in urban and rural communities- Learned to speak, read, and write in the Spanish language- Led distinguished team of 16 full-time volunteers from diverse global background- Mentored and trained junior service missionaries
Michael Ledford Skills
Michael Ledford Education Details
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Michigan State University - Eli Broad College Of BusinessMba -
Georgia State University - J. Mack Robinson College Of BusinessMarketing
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Gordon State College (Official)Business
Frequently Asked Questions about Michael Ledford
What company does Michael Ledford work for?
Michael Ledford works for Whirlpool Corporation
What is Michael Ledford's role at the current company?
Michael Ledford's current role is General Manager, Global Commercial Laundry.
What is Michael Ledford's email address?
Michael Ledford's email address is le****@****ail.com
What is Michael Ledford's direct phone number?
Michael Ledford's direct phone number is +126992*****
What schools did Michael Ledford attend?
Michael Ledford attended Michigan State University - Eli Broad College Of Business, Georgia State University - J. Mack Robinson College Of Business, Gordon State College (Official).
What are some of Michael Ledford's interests?
Michael Ledford has interest in Education.
What skills is Michael Ledford known for?
Michael Ledford has skills like Strategy, Six Sigma, Merchandising, Retail, Sales, Management, Competitive Analysis, Business Intelligence, Cross Functional Team Leadership, Product Development, Product Marketing, Training.
Who are Michael Ledford's colleagues?
Michael Ledford's colleagues are James Banks, Aunt Swanger, Elton Eduardo, Lucas Costa Lima, Fellegara Pietro, Dhaval Kasondra Dhaval Kumar, Rusivon Lima Caranha.
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